Sales Enablement · head to head
Avoma vs Mailshake
Avoma
Sales Enablement
Meeting assistant, scheduler and conversation intelligence sold as separate priced layers
- From
- $19/month
- Rated
- -
Mailshake
Sales Enablement
Email outreach and sales engagement software for cold email and multichannel sequences
- From
- $25/month
- Rated
- -
The short version
- Each has a real cost: Avoma conversation Intelligence, the capability most buyers actually want, is a 29 US dollar per seat add-on rather than part of the plan, so the real cost of a working sales configuration is at least 53 per user per month against a 19 headline.; Mailshake no free trial is offered, unlike some competing outreach tools.
- They diverge on capability: Avoma covers AI meeting assistant, Mailshake covers Automated Email Sequences.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Avoma and Mailshake actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Avoma
- AI meeting assistant
- Custom note templates
- Scheduling
- CRM sync
- Conversation intelligence
- Revenue intelligence
- Ask Avoma
- Lead router
Only in Mailshake
- Automated Email Sequences
- Email Warmup & Verification
- Data Finder
- Unified Inbox
- Power Phone Dialer
- CRM Integrations
- A/B Testing
What people use each for
The jobs each tool is most often brought in to do.
Avoma
- A ten-person sales team that wants CRM-ready call notes and booking links without buying a note-taker and a scheduler separatelynot Mailshake
- A customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing contextnot Mailshake
- A founder-led sales motion where the founder wants to review call recordings for coaching but cannot justify an enterprise conversation intelligence contractnot Mailshake
- A team with many internal attendees who only need a few people recording, since viewers and collaborators do not consume paid seatsnot Mailshake
Mailshake
- Running cold email outreach campaigns for sales prospectingnot Avoma
- Automating multi-step follow-up sequences with A/B testingnot Avoma
- Finding and verifying prospect contact data before outreachnot Avoma
- Combining email and phone dialing in one outbound workflownot Avoma
- Managing agency client outreach across separate billing teamsnot Avoma
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Avoma
- Conversation Intelligence, the capability most buyers actually want, is a 29 US dollar per seat add-on rather than part of the plan, so the real cost of a working sales configuration is at least 53 per user per month against a 19 headline.
- Seat ceilings are baked into tiers, with Startup capped at 25 seats and Organization at 100, so growth forces a plan change for headcount reasons alone rather than feature reasons.
- Conversation intelligence on the Organization tier is explicitly limited, meaning teams discover which parts are missing after they have committed to an annual contract.
- Deal and forecast analytics are considerably shallower than dedicated revenue intelligence platforms, so an organisation that grows into serious pipeline inspection will replace the add-on rather than expand it.
- Summary quality depends on the note template being maintained, and teams that never configure templates get generic recaps that nobody reads, which quietly turns the subscription into an expensive transcript archive.
Mailshake
- No free trial is offered, unlike some competing outreach tools.
- The phone dialer and larger data finder credit allotments are only available on the higher-priced Sales Engagement plan.
- Pricing scales per user/email address, which can become costly for larger outbound teams.
- CRM integrations (Salesforce, Pipedrive, HubSpot) are limited to the Email Outreach plan and above, unavailable on Starter.
Pricing, plan by plan
Avoma
$19/month- Startup$19/month
- Up to 25 paid seats
- Unlimited AI meeting assistant
- Automatic recording and transcription
- Organization$24/month
- Up to 100 paid seats
- Everything in Startup
- Custom AI topics and templates
- Enterprise$39/month
- Minimum 10 paid seats
- Everything in Organization
- Org-wide Ask Avoma
- Conversation Intelligence add-on$29/month
- Per seat, on top of a base plan
- Talk ratios and topic tracking
- Keyword alerts and coaching
Mailshake
$25/month- Starter$25/month
- 1 email address per account
- 1,500 email sends per month
- Unlimited uploaded contacts and campaigns
- Email Outreach$45/month
- 2 email addresses per account
- Unlimited email sends and campaigns
- 50 free data finder credits
- Sales Engagement$85/month
- 10 email addresses per account
- 2,500 free data finder credits
- 5 phone numbers with unlimited North America dialer minutes
- Agency$undefined/month
- Unlimited email addresses
- All Sales Engagement features
- Custom pricing for agencies
Which should you pick?
Choose Avoma if
- You need ai meeting assistant.
- You work on Web, iOS, Android, Chrome extension.
- You also want custom note templates.
Choose Mailshake if
- You need automated email sequences.
- You work on web.
- You also want email warmup & verification.
Questions people ask
- Is Avoma or Mailshake better?
- Neither clearly leads. Avoma starts at $19/month and Mailshake at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Avoma or Mailshake?
- Avoma starts at $19/month and Mailshake at $25/month.
- Does Avoma or Mailshake run on more platforms?
- Avoma runs on Web, iOS, Android, Chrome extension. Mailshake runs on web.
- What is Avoma best used for?
- Avoma is most often used for a ten-person sales team that wants crm-ready call notes and booking links without buying a note-taker and a scheduler separately, a customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing context, a founder-led sales motion where the founder wants to review call recordings for coaching but cannot justify an enterprise conversation intelligence contract, a team with many internal attendees who only need a few people recording, since viewers and collaborators do not consume paid seats. Of those, a ten-person sales team that wants crm-ready call notes and booking links without buying a note-taker and a scheduler separately and a customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing context are not what Mailshake is typically brought in for.
- What can Avoma do that Mailshake cannot?
- Avoma covers AI meeting assistant, Custom note templates, Scheduling, CRM sync. Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox.
Answered from the vendors’ own pages
Avoma: Is 19 US dollars the real price?
Only for the base meeting assistant on annual billing. Adding Conversation Intelligence takes it to 53 per user per month, and Revenue Intelligence takes it to 82.
Mailshake: How am I charged for Mailshake?
Billing is paid by the team and based on the number of users purchased. Each user allows one connected mail account, so a 3-user plan enables 3 connected mailboxes.
SourceAvoma: Do I pay for people who only watch recordings?
No. Viewers and collaborators are free. Paid seats are only required for users whose own meetings are recorded.
Mailshake: Is there a free trial for Mailshake?
No free trial is offered. Instead, Mailshake provides concierge onboarding, deliverability training, and support resources to new customers.
SourceAvoma: Does it replace my scheduling tool?
For most teams, yes. Group and round-robin booking arrive on the Organization tier; Startup includes 1:1 links only.
Mailshake: Can I cancel my Mailshake subscription at any time?
Yes, subscriptions can be cancelled at any time before the renewal date without additional charges, aside from any outstanding prorated costs.
SourceAvoma: Is it a Gong replacement?
Not at the enterprise end. Avoma covers the common conversation intelligence use cases at a fraction of the price but does not match Gong on deal analytics or coaching depth.
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