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Email Marketing · head to head

Attentive vs Mailjet

Attentive logo

Attentive

Email Marketing

Enterprise SMS and email marketing for retail brands, sold on quarterly minimum spend commitments

From
On request
Rated
-
Full reviewWebsite
Mailjet logo

Mailjet

Email Marketing

Email API, SMTP relay and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailjet has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attentive minimum spend commitments are use it or lose it: if quarterly usage falls short, the shortfall is invoiced anyway, which makes Attentive expensive for any brand whose sending is seasonal rather than even.; Mailjet free plan caps at 6,000 emails per month with a hard 200 emails per day limit
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Attentive and Mailjet actually diverge.

Attributes where Attentive and Mailjet differ
AttributeAttentiveMailjet
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attentive

  • SMS-first journeys
  • Two-tap sign-up units
  • TCPA compliance tooling
  • Email channel
  • Revenue attribution
  • Concierge
  • Identity resolution
  • Negotiated order form rates

Only in Mailjet

Nothing recorded that Attentive does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Attentive

  • A direct-to-consumer brand where SMS is the primary revenue channel and needs cart abandonment triggered within minutes of a sessionnot Mailjet
  • A retailer capturing in-store phone numbers at the till and needing TCPA-compliant consent records to go with themnot Mailjet
  • A consumer brand running SMS and email from one audience so subscribers are not messaged twice for the same promotionnot Mailjet
  • A high-volume merchant with predictable year-round send patterns that can commit to a quarterly minimum and negotiate rates down against itnot Mailjet

Mailjet

  • Email marketing campaigns for small to medium-sized businessesnot Attentive
  • Transactional email delivery with API and SMTP relaynot Attentive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attentive

  • Minimum spend commitments are use it or lose it: if quarterly usage falls short, the shortfall is invoiced anyway, which makes Attentive expensive for any brand whose sending is seasonal rather than even.
  • No rates are published anywhere, so a buyer cannot benchmark a quote before entering a sales process, and the effective per message cost is only visible once an order form is drafted.
  • Contracts commonly run six to twelve months, so a brand that finds performance disappointing after two months still owes the balance of the term.
  • Total cost combines a platform fee, per message SMS and MMS charges and carrier pass-through fees, and MMS at two to five cents per message means image-heavy campaigns cost several times what the SMS rate suggests.
  • It is priced and built for established consumer brands, and the entry commitment puts it out of reach of small merchants that Postscript and similar tools serve on usage-based plans with no floor.

Mailjet

  • Free plan caps at 6,000 emails per month with a hard 200 emails per day limit
  • Starter plan is capped at 2,000 contacts; unlimited contacts require the Essential tier
  • Email credits do not roll over and unused emails expire at the end of each billing cycle
  • Essential and Premium plans both cap at 15,000 emails per month for $17 and $27 respectively, so the price increase buys other features, not more volume

Pricing, plan by plan

Attentive

On request
  • Attentive$undefined/year
    • No public rate card; rates are set in an individual order form
    • Platform fee plus per message SMS and MMS charges
    • Contracts commonly six to twelve months

Mailjet

Free
  • FreeFree
    • 6,000 emails per month
    • 200 emails per day limit
    • 1,000 contacts
  • Starter$9/monthly
    • 8,000 emails per month
    • 2,000 contacts
    • Brand Kit
  • Essential$17/monthly
    • 15,000 emails per month
    • Unlimited contacts
    • Segmentation
  • Premium$27/monthly
    • 15,000 emails per month
    • Advanced statistics
    • Automations

Which should you pick?

Choose Attentive if

  • You need sms-first journeys.
  • You work on Web, iOS, Android.
  • You also want two-tap sign-up units.
Attentive review

Choose Mailjet if

  • You want to start without paying.
Mailjet review

Questions people ask

Is Attentive or Mailjet better?
Neither clearly leads. Attentive starts at On request and Mailjet at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attentive or Mailjet?
Mailjet has a free tier; the other does not. Paid plans start at On request for Attentive and Free for Mailjet.
Does Attentive or Mailjet run on more platforms?
Attentive runs on Web, iOS, Android. Mailjet runs on Web.
Can I use Mailjet for free?
Yes. Mailjet has a free tier, so you can try it without paying. Attentive starts at On request.
What is Attentive best used for?
Attentive is most often used for a direct-to-consumer brand where sms is the primary revenue channel and needs cart abandonment triggered within minutes of a session, a retailer capturing in-store phone numbers at the till and needing tcpa-compliant consent records to go with them, a consumer brand running sms and email from one audience so subscribers are not messaged twice for the same promotion, a high-volume merchant with predictable year-round send patterns that can commit to a quarterly minimum and negotiate rates down against it. Of those, a direct-to-consumer brand where sms is the primary revenue channel and needs cart abandonment triggered within minutes of a session and a retailer capturing in-store phone numbers at the till and needing tcpa-compliant consent records to go with them are not what Mailjet is typically brought in for.
What can Attentive do that Mailjet cannot?
Attentive covers SMS-first journeys, Two-tap sign-up units, TCPA compliance tooling, Email channel.

Answered from the vendors’ own pages

Attentive: How much does Attentive cost?

It does not publish rates. Costs are a platform fee plus per message charges set in your order form, with minimum spend commitments commonly around 2,000 to 3,000 USD per quarter.

Mailjet: Does Mailjet offer annual billing discounts?

Yes, Mailjet offers annual billing with a 10% discount compared to monthly billing. Both monthly and annual payment cycles are available for all paid plans.

Source
Attentive: What happens if I do not use my minimum?

You are invoiced for the shortfall at the end of the quarter. Unused commitment is not carried forward.

Mailjet: What payment currencies are supported?

Mailjet accepts payments in USD, EUR, and GBP. Currency selection is available during account setup and can be changed in account settings.

Source
Attentive: How long is the contract?

Typically six to twelve months, billed monthly or quarterly.

Mailjet: What features are limited on the Free plan?

The Free plan includes 6,000 emails per month with a 200 email per day limit, 1,000 contacts, basic statistics, form builder, and APIs. Advanced statistics, automations, landing pages, and team management require paid plans.

Source
Attentive: Does it do email as well as SMS?

Yes, with shared audiences and journeys, though the product was designed SMS-first and that remains its strength.

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