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Business Intelligence · head to head

Cabin vs Luzmo

Cabin logo

Cabin

Business Intelligence

Cookieless web analytics that also reports the carbon footprint of your website

From
Free
Rated
-
Full reviewWebsite
Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite

The short version

  • Only Cabin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cabin the analytics are deliberately shallow: no funnels, no cohort retention, no session replay and no user-level journeys, so anything beyond traffic and event counts requires a second tool.; Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • They diverge on capability: Cabin covers Cookieless tracking, Luzmo covers Multi-tenant row-level security.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cabin and Luzmo actually diverge.

Attributes where Cabin and Luzmo differ
AttributeCabinLuzmo
Starting priceFree€995/month
Pricing modelPer month by pageview volumePer month by monthly active user count
Free tierYesNo

Identical on both: platforms (Web), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cabin

  • Cookieless tracking
  • Carbon reporting
  • 1.2kb script
  • Custom events
  • Ad-blocker bypass
  • MCP access
  • Branded dashboards
  • EU data storage

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

What people use each for

The jobs each tool is most often brought in to do.

Cabin

  • Replacing Google Analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising datanot Luzmo
  • An organisation with a published sustainability commitment that needs a reportable figure for its website emissionsnot Luzmo
  • An agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a monthnot Luzmo
  • A developer who wants to query site analytics conversationally through an MCP-connected assistant rather than reading a dashboardnot Luzmo

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Cabin
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot Cabin
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Cabin
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Cabin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cabin

  • The analytics are deliberately shallow: no funnels, no cohort retention, no session replay and no user-level journeys, so anything beyond traffic and event counts requires a second tool.
  • Carbon figures are modelled from bytes transferred using CO2.js assumptions about grid intensity and device energy, not measured, so they are directionally useful and should never be presented as audited emissions data.
  • Cabin is a product of Normally, a design studio, rather than a company whose sole business is analytics, which puts a reasonable question mark over long-term roadmap investment and support depth.
  • The 30-day retention on the free tier and 12 months on Plus mean year-on-year comparison needs the $45 Scale plan, which is a large jump for a small site that only wanted longer history.
  • Because it does not use cookies or cross-site identifiers, returning-visitor and multi-session attribution are approximations, which matters if anyone in the business is trying to reconcile it with an ad platform's numbers.

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Pricing, plan by plan

Cabin

Free
  • FreeFree
    • 1 domain
    • 10,000 pageviews per month
    • 30-day data retention
  • Plus$14/month
    • Up to 10 domains
    • 100,000 pageviews per month
    • 12-month retention
  • Scale$45/month
    • Unlimited domains
    • 5,000,000 pageviews per month
    • Unlimited retention

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

Which should you pick?

Choose Cabin if

  • You need cookieless tracking.
  • You want to start without paying.
  • You also want carbon reporting.
Cabin review

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Questions people ask

Is Cabin or Luzmo better?
Neither clearly leads. Cabin starts at Free and Luzmo at €995/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cabin or Luzmo?
Cabin has a free tier; the other does not. Paid plans start at Free for Cabin and €995/month for Luzmo.
Does Cabin or Luzmo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Cabin for free?
Yes. Cabin has a free tier, so you can try it without paying. Luzmo starts at €995/month.
What is Cabin best used for?
Cabin is most often used for replacing google analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising data, an organisation with a published sustainability commitment that needs a reportable figure for its website emissions, an agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a month, a developer who wants to query site analytics conversationally through an mcp-connected assistant rather than reading a dashboard. Of those, replacing google analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising data and an organisation with a published sustainability commitment that needs a reportable figure for its website emissions are not what Luzmo is typically brought in for.
What can Cabin do that Luzmo cannot?
Cabin covers Cookieless tracking, Carbon reporting, 1.2kb script, Custom events. Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs.

Answered from the vendors’ own pages

Cabin: Do I need a cookie consent banner with Cabin?

No. It sets no cookies and collects no cross-site identifiers, and data is stored in the EU, which is the specific reason most buyers switch to it.

Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Cabin: How accurate is the carbon measurement?

It is an estimate derived from data transfer using the CO2.js model. It is reliable for tracking change over time on your own site and unsuitable as an audited emissions figure.

Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Cabin: Who makes Cabin?

It was built at Normally, a research and design studio in London, out of work on data, privacy and the carbon footprint of digital products.

Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Cabin: Can it replace Google Analytics entirely?

For traffic, referrer and event reporting, yes. For advertising attribution, audience building and funnel analysis, no.

Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

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