Cabin

Cabin is a 1.2 kilobyte script that records page views and events without cookies, without cross-site identifiers and without a consent banner, storing data in the EU. Its dashboard covers the usual referrers, pages, countries and devices, plus custom events on paid plans, and every tier includes MCP access so an AI assistant can query the data directly. The distinguishing feature is carbon accounting. Cabin uses the CO2.js methodology to convert bytes transferred into emissions estimates, factoring in network, device and data centre energy, and tracks that figure over time so you can see whether a page weight reduction actually moved it. For an organisation with a public sustainability commitment, that turns a website performance argument into a reportable number, which is a different conversation with a finance or ESG team than page speed alone. Buyers are agencies, sustainability-conscious brands and small teams replacing Google Analytics. The trade offs follow from the design: it is a lightweight tool, so there is no funnel analysis, no cohort retention and no session replay, and the carbon figures are modelled estimates rather than measurements. Note also that Cabin was built at Normally, a London research and design studio, so it is a studio product rather than a venture-backed company with a large roadmap behind it.

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  Cabinvs

  

  Plausible

  Plausible: If you want cookieless analytics from a company whose only product is analytics, with an open source self-hosting option

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  Cabinvs

  

  Fathom Analytics

  Fathom Analytics: If you want a similarly simple privacy-first tool with EU isolation and a longer commercial track record

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  Cabinvs

  

  Matomo

  Matomo: If you need deeper analysis including funnels and heatmaps and are willing to self-host to keep the data