Business Intelligence · head to head
Luzmo vs Snowplow
Luzmo
Business Intelligence
Embedded analytics for SaaS products, billed by monthly active dashboard users
- From
- €995/month
- Rated
- -
Snowplow
Business Intelligence
Behavioural data pipeline you run in your own cloud, relicensed away from Apache 2.0 in 2024
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.; Snowplow the core pipeline was relicensed from Apache 2.0 on 8 January 2024 to the Snowplow Limited Use Licence Agreement and a Confluent-derived community licence, so organisations that adopted it as permissively licensed software must now review their entitlement, buy a licence, or migrate.
- They diverge on capability: Luzmo covers Multi-tenant row-level security, Snowplow covers Own-cloud deployment.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Luzmo and Snowplow actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Luzmo
- Multi-tenant row-level security
- Embeddable editor
- Theming and white labelling
- SDKs and APIs
- Luzmo IQ
- Scheduled exports
Only in Snowplow
- Own-cloud deployment
- Schema enforcement
- Warehouse loading
- Enrichment
- Trackers
- Streaming output
- Data models
- Snowplow BDP
What people use each for
The jobs each tool is most often brought in to do.
Luzmo
- A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Snowplow
- A vertical software vendor that wants to sell an analytics module as a paid add-onnot Snowplow
- A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Snowplow
- A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Snowplow
Snowplow
- A data team that needs full-fidelity event data in its own warehouse to build attribution or machine learning features rather than to populate dashboardsnot Luzmo
- A regulated business that cannot send behavioural data to a third-party analytics vendor and must keep collection inside its own cloud accountnot Luzmo
- A product organisation tired of silently malformed events, which wants a schema contract enforced at collection timenot Luzmo
- A company modelling customer behaviour across web, mobile and server events that needs them in one consistent structurenot Luzmo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Luzmo
- Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
- The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
- It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
- The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
- As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.
Snowplow
- The core pipeline was relicensed from Apache 2.0 on 8 January 2024 to the Snowplow Limited Use Licence Agreement and a Confluent-derived community licence, so organisations that adopted it as permissively licensed software must now review their entitlement, buy a licence, or migrate.
- You run the pipeline in your own cloud, which means the infrastructure bill, the on-call rota and the upgrade work are yours, and at high event volume that operational cost frequently exceeds what a hosted product would have charged.
- Schema enforcement is the main benefit and the main friction, because every new event requires a schema to be authored and versioned, and teams without discipline around that end up blocked on their own governance process.
- There is no analysis layer: Snowplow delivers data to your warehouse and nothing else, so you still need modelling, a BI tool and the people to run them before anyone sees a number.
- The licence change fractured the community, spawning an Apache 2.0 fork, which means community contributions and third-party tooling are now split across two codebases with uncertain long-term maintenance.
Pricing, plan by plan
Luzmo
€995/month- Starter$995/month
- Embedded dashboards with white labelling
- Custom charts
- APIs and SDKs
- Premium$2495/month
- Everything in Starter
- End-customer self-service dashboard building
- Luzmo IQ conversational insights
- Enterprise$undefined/year
- Dedicated VPC option
- Flexible hosting region
- OIDC single sign-on
Snowplow
On request- Snowplow BDP$undefined/year
- Commercial pricing quoted by event volume and deployment
- Core pipeline components under the Snowplow Limited Use Licence Agreement, not Apache 2.0
- Trackers, analytics SDKs and Iglu SDKs remain Apache 2.0
Which should you pick?
Choose Luzmo if
- You need multi-tenant row-level security.
- You also want embeddable editor.
Choose Snowplow if
- You need own-cloud deployment.
- You work on Linux, Web, Docker.
- You also want schema enforcement.
Questions people ask
- Is Luzmo or Snowplow better?
- Neither clearly leads. Luzmo starts at €995/month and Snowplow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Luzmo or Snowplow?
- Luzmo starts at €995/month and Snowplow at On request.
- Does Luzmo or Snowplow run on more platforms?
- Luzmo runs on Web. Snowplow runs on Linux, Web, Docker.
- What is Luzmo best used for?
- Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Snowplow is typically brought in for.
- What can Luzmo do that Snowplow cannot?
- Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Snowplow covers Own-cloud deployment, Schema enforcement, Warehouse loading, Enrichment.
Answered from the vendors’ own pages
Luzmo: Is Luzmo the same as Cumul.io?
Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.
Snowplow: Is Snowplow still open source?
Not in the permissive sense. On 8 January 2024 the core pipeline moved from Apache 2.0 to the Snowplow Limited Use Licence Agreement, with version 1.1 following in December 2024, alongside a community licence based on the Confluent Community Licence. Trackers and analytics SDKs remain Apache 2.0.
Luzmo: How is it priced?
By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.
Snowplow: Can we still run it for free in production?
Free use of the relicensed core components is materially constrained and commercial use generally requires an agreement. Read the current licence text against your intended use rather than relying on older documentation.
Luzmo: Is there a free tier?
No, only a trial. There is no perpetual free plan.
Snowplow: Is there an Apache 2.0 alternative?
Yes, a fork called OpenSnowcat was created in response to the relicensing and continues under Apache 2.0.
Luzmo: Can our customers build their own dashboards?
Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.
Snowplow: What does Snowplow BDP cost?
Not published. It is quoted by event volume and deployment, and your own cloud infrastructure costs are separate and additional.
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