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Business Intelligence · head to head

Cabin vs Preset

Cabin logo

Cabin

Business Intelligence

Cookieless web analytics that also reports the carbon footprint of your website

From
Free
Rated
-
Full reviewWebsite
Preset logo

Preset

Business Intelligence

Managed Apache Superset

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cabin the analytics are deliberately shallow: no funnels, no cohort retention, no session replay and no user-level journeys, so anything beyond traffic and event counts requires a second tool.; Preset limited SQL IDE advanced features compared to specialized query tools
  • They diverge on capability: Cabin covers Cookieless tracking, Preset covers Managed Superset.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cabin and Preset actually diverge.

Attributes where Cabin and Preset differ
AttributeCabinPreset
Pricing modelPer month by pageview volumeUnknown
PlatformsWebWeb, Cloud
FoundedUnknown2019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cabin

  • Cookieless tracking
  • Carbon reporting
  • 1.2kb script
  • Custom events
  • Ad-blocker bypass
  • MCP access
  • Branded dashboards
  • EU data storage

Only in Preset

  • Managed Superset
  • Auto-scaling
  • Enterprise Security
  • Custom Branding
  • API Access
  • Snowflake
  • BigQuery
  • Redshift

What people use each for

The jobs each tool is most often brought in to do.

Cabin

  • Replacing Google Analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising datanot Preset
  • An organisation with a published sustainability commitment that needs a reportable figure for its website emissionsnot Preset
  • An agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a monthnot Preset
  • A developer who wants to query site analytics conversationally through an MCP-connected assistant rather than reading a dashboardnot Preset

Preset

  • Self-service analyticsnot Cabin
  • Data explorationnot Cabin
  • Ad-hoc reportingnot Cabin
  • Collaborative analysisnot Cabin
  • Embedded analyticsnot Cabin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cabin

  • The analytics are deliberately shallow: no funnels, no cohort retention, no session replay and no user-level journeys, so anything beyond traffic and event counts requires a second tool.
  • Carbon figures are modelled from bytes transferred using CO2.js assumptions about grid intensity and device energy, not measured, so they are directionally useful and should never be presented as audited emissions data.
  • Cabin is a product of Normally, a design studio, rather than a company whose sole business is analytics, which puts a reasonable question mark over long-term roadmap investment and support depth.
  • The 30-day retention on the free tier and 12 months on Plus mean year-on-year comparison needs the $45 Scale plan, which is a large jump for a small site that only wanted longer history.
  • Because it does not use cookies or cross-site identifiers, returning-visitor and multi-session attribution are approximations, which matters if anyone in the business is trying to reconcile it with an ad platform's numbers.

Preset

  • Limited SQL IDE advanced features compared to specialized query tools
  • Viewer licenses add substantial cost for embedded analytics deployments
  • Dataset-centric approach requires preprocessing by data teams for some use cases

Pricing, plan by plan

Cabin

Free
  • FreeFree
    • 1 domain
    • 10,000 pageviews per month
    • 30-day data retention
  • Plus$14/month
    • Up to 10 domains
    • 100,000 pageviews per month
    • 12-month retention
  • Scale$45/month
    • Unlimited domains
    • 5,000,000 pageviews per month
    • Unlimited retention

Preset

Free

No published plan breakdown. See the Preset review.

Which should you pick?

Choose Cabin if

  • You need cookieless tracking.
  • You want to start without paying.
  • You also want carbon reporting.
Cabin review

Choose Preset if

  • You need managed superset.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want auto-scaling.
Preset review

Questions people ask

Is Cabin or Preset better?
Neither clearly leads. Cabin starts at Free and Preset at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cabin or Preset?
Cabin starts at Free and Preset at Free.
Does Cabin or Preset run on more platforms?
Cabin runs on Web. Preset runs on Web, Cloud.
Can I use Cabin for free?
Both have a free tier, so you can try either at no cost before committing.
What is Cabin best used for?
Cabin is most often used for replacing google analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising data, an organisation with a published sustainability commitment that needs a reportable figure for its website emissions, an agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a month, a developer who wants to query site analytics conversationally through an mcp-connected assistant rather than reading a dashboard. Of those, replacing google analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising data and an organisation with a published sustainability commitment that needs a reportable figure for its website emissions are not what Preset is typically brought in for.
What can Cabin do that Preset cannot?
Cabin covers Cookieless tracking, Carbon reporting, 1.2kb script, Custom events. Preset covers Managed Superset, Auto-scaling, Enterprise Security, Custom Branding.

Answered from the vendors’ own pages

Cabin: Do I need a cookie consent banner with Cabin?

No. It sets no cookies and collects no cross-site identifiers, and data is stored in the EU, which is the specific reason most buyers switch to it.

Preset: Is Preset free?

Preset offers a free tier for small teams called Starter with 5 users and no credit card required. Paid plans start at $25 per user per month.

Source
Cabin: How accurate is the carbon measurement?

It is an estimate derived from data transfer using the CO2.js model. It is reliable for tracking change over time on your own site and unsuitable as an audited emissions figure.

Preset: Can I export my data from Preset?

Yes. Preset uses Apache Superset and the founders contribute over 75% of commits to the open-source project, enabling migration to Superset without vendor lock-in.

Source
Cabin: Who makes Cabin?

It was built at Normally, a research and design studio in London, out of work on data, privacy and the carbon footprint of digital products.

Preset: Does Preset include embedded analytics?

Yes. Embedded dashboards are available on Professional and Enterprise plans, with viewer licenses starting at $500 per month for 50 licenses.

Source
Cabin: Can it replace Google Analytics entirely?

For traffic, referrer and event reporting, yes. For advertising attribution, audience building and funnel analysis, no.

Preset: What is the enterprise pricing for Preset?

Enterprise plans are custom quoted. The median buyer pays $35,495 per year.

Source
Preset: Does Preset support AI-powered analytics?

Yes. As of 2026, Preset includes an AI Chatbot and MCP (Model Context Protocol) integration for building charts and dashboards via natural language.

Source
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