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Software · head to head

Lusha vs Affinity

Lusha logo

Lusha

Software

B2B contact and company intelligence

From
Free
Rated
-
Full reviewWebsite
Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Lusha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).; Affinity built specifically for private capital firms, so it is not a general purpose CRM
  • They diverge on capability: Lusha covers Contact database, Affinity covers Contact management.

Where they differ

Only the attributes on which Lusha and Affinity actually diverge.

Attributes where Lusha and Affinity differ
AttributeLushaAffinity
Starting priceFree$49/month
Free tierYesNo
Founded20162013

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lusha

  • Contact database
  • Email search
  • Company intelligence
  • Email verification
  • Chrome extension
  • Integrations
  • Salesforce
  • HubSpot

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Crunchbase
  • SOC2

Both cover

  • LinkedIn
  • Gmail
  • Outlook
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Lusha

  • Lead generationnot Affinity
  • Contact researchnot Affinity
  • Email verificationnot Affinity

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Lusha
  • Automatic capture of email and meeting activity into relationship recordsnot Lusha
  • Finding warm introductions through existing relationship networksnot Lusha
  • Investor relations and fundraising trackingnot Lusha
  • Portfolio company support and reportingnot Lusha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lusha

  • Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Pricing, plan by plan

Lusha

Free
  • FreeFree
    • Limited searches
    • Basic contact info
  • Professional$99/month
    • Everything in Free
    • Advanced search
    • Email verification
  • Business$299/month
    • Everything in Professional
    • Advanced analytics
    • API access

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose Lusha if

  • You need contact database.
  • You want to start without paying.
  • You also want email search.
Lusha review

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.
Affinity review

Questions people ask

Is Lusha or Affinity better?
Neither clearly leads. Lusha starts at Free and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lusha or Affinity?
Lusha has a free tier; the other does not. Paid plans start at Free for Lusha and $49/month for Affinity.
Does Lusha or Affinity run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Lusha for free?
Yes. Lusha has a free tier, so you can try it without paying. Affinity starts at $49/month.
What is Lusha best used for?
Lusha is most often used for lead generation, contact research, email verification. Of those, lead generation and contact research are not what Affinity is typically brought in for.
What can Lusha do that Affinity cannot?
Lusha covers Contact database, Email search, Company intelligence, Email verification. Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Both handle LinkedIn, Gmail, Outlook, GDPR.
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Related pages

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