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Software · head to head

lemlist vs Clay

lemlist logo

lemlist

Software

Multichannel cold outreach platform for email, LinkedIn, SMS and calling

From
$55/month
Rated
-
Full reviewWebsite
Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: lemlist no standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • They diverge on capability: lemlist covers Multichannel sequences, Clay covers Data enrichment.

Where they differ

Only the attributes on which lemlist and Clay actually diverge.

Attributes where lemlist and Clay differ
AttributelemlistClay
Starting price$55/monthOn request
Pricing modelsubscriptionquote
Platformsweb, apiWeb
Founded20182021

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in lemlist

  • Multichannel sequences
  • Lead database
  • Deliverability hub
  • AI agents
  • CRM integrations
  • API, CLI and MCP access

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

lemlist

  • Running multichannel outbound campaigns across email and LinkedInnot Clay
  • Finding verified emails and phone numbers for prospectsnot Clay
  • Protecting sender reputation with automated inbox warm-upnot Clay
  • Combining calling and messaging into a single outreach sequencenot Clay

Clay

  • Enriching prospect lists from multiple data providers in one tablenot lemlist
  • Building automated outbound research and outreach workflowsnot lemlist

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

lemlist

  • No standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • Multichannel plan pricing scales per sender/user, which can get costly for larger teams.
  • Enterprise features like SSO/SAML require a custom-priced plan and a 5-user minimum.
  • Advanced AI agent capabilities are newer and less proven than long-established outreach features.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

lemlist

$55/month
  • Email$55/month
    • 50,000 emails/month
    • Unlimited users
    • Email and phone finder
  • Multichannel$87/month
    • Unlimited emails and messages
    • 5 senders per user
    • LinkedIn, SMS and WhatsApp automation
  • Enterprise$undefined/mo
    • 5+ users minimum
    • Dedicated account manager
    • SSO/SAML security

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Which should you pick?

Choose lemlist if

  • You need multichannel sequences.
  • You work on web, api.
  • You also want lead database.
lemlist review

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Questions people ask

Is lemlist or Clay better?
Neither clearly leads. lemlist starts at $55/month and Clay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, lemlist or Clay?
lemlist starts at $55/month and Clay at On request.
Does lemlist or Clay run on more platforms?
lemlist runs on web, api. Clay runs on Web.
What is lemlist best used for?
lemlist is most often used for running multichannel outbound campaigns across email and linkedin, finding verified emails and phone numbers for prospects, protecting sender reputation with automated inbox warm-up, combining calling and messaging into a single outreach sequence. Of those, running multichannel outbound campaigns across email and linkedin and finding verified emails and phone numbers for prospects are not what Clay is typically brought in for.
What can lemlist do that Clay cannot?
lemlist covers Multichannel sequences, Lead database, Deliverability hub, AI agents. Clay covers Data enrichment, Contact management, Workflow automation, Integration.

Answered from the vendors’ own pages

lemlist: What does lemlist cost?

lemlist's Email plan starts at $55/month (billed annually) for 50,000 emails, the Multichannel plan starts at $87/month for unlimited emails and messages plus LinkedIn/SMS/WhatsApp, and Enterprise is custom-priced.

Source
lemlist: Is there a free plan, and what are its limits?

lemlist offers a 14-day free trial with full Multichannel plan access and no credit card required; after the trial, the account remains accessible but new campaigns cannot be launched without a paid subscription.

Source
lemlist: What does lemlist integrate with?

lemlist integrates with CRMs like HubSpot, Salesforce and Pipedrive, automation tools like Zapier, Make and n8n, VoIP platforms such as Aircall and Ringover, and offers API, CLI and MCP access.

Source
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