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Customer Support · head to head

Dixa vs LeadSquared

Dixa logo

Dixa

Customer Support

Customer friendship platform

From
$39/month
Free plan
No
Full reviewWebsite
LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Dixa entry pricing is 89 EUR per agent per month, which is high against comparable help desks; LeadSquared marketing Pro limited to 100,000 emails monthly
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dixa and LeadSquared actually diverge.

Attributes where Dixa and LeadSquared differ
AttributeDixaLeadSquared
Starting price$39/month$1200/year
PlatformsWeb, Ios, AndroidWeb
CategoryCustomer SupportCRM
Founded2015Unknown

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dixa

  • Unified inbox
  • Smart routing
  • Native phone
  • Live chat
  • Real-time analytics
  • Agent workspace
  • Shopify
  • Salesforce

Only in LeadSquared

Nothing recorded that Dixa does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Dixa

  • Omnichannel customer service across phone, email, chat and socialnot LeadSquared
  • Routing conversations to agents by skill and customer datanot LeadSquared

LeadSquared

  • Email marketing automationnot Dixa
  • Marketing automation for agenciesnot Dixa

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dixa

  • Entry pricing is 89 EUR per agent per month, which is high against comparable help desks
  • The AI agent is billed separately at 0.35 EUR per conversation on top of the seat price
  • Skills based routing and advanced automations require the Ultimate plan at 139 EUR per agent
  • SSO, custom user roles and auto redaction are Prime only at 179 EUR per agent
  • There is no self serve trial, and the vendor states every rollout is guided
  • Quality assurance and the AI co pilot are paid add ons on every tier

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Pricing, plan by plan

Dixa

$39/month
  • Essential$39/month
    • 3 channels
    • Basic routing
    • Agent workspace
  • Growth$89/month
    • All channels
    • Advanced routing
    • IVR
  • Ultimate$139/month
    • Everything in Growth
    • Workforce management
    • Quality assurance

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Which should you pick?

Choose Dixa if

  • You need unified inbox.
  • You work on Web, Ios, Android.
  • You also want smart routing.
Dixa review

Choose LeadSquared if

Nothing in the data separates LeadSquared from Dixa on the points above - pick on price and on how each one feels to use.

LeadSquared review

Questions people ask

Is Dixa or LeadSquared better?
Neither clearly leads. Dixa starts at $39/month and LeadSquared at $1200/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dixa or LeadSquared?
Dixa starts at $39/month and LeadSquared at $1200/year.
Does Dixa or LeadSquared run on more platforms?
Dixa runs on Web, Ios, Android. LeadSquared runs on Web.
What is Dixa best used for?
Dixa is most often used for omnichannel customer service across phone, email, chat and social, routing conversations to agents by skill and customer data. Of those, omnichannel customer service across phone, email, chat and social and routing conversations to agents by skill and customer data are not what LeadSquared is typically brought in for.
What can Dixa do that LeadSquared cannot?
Dixa covers Unified inbox, Smart routing, Native phone, Live chat.

Answered from the vendors’ own pages

Dixa: How much does Dixa cost?

Dixa agent-based plans range from €89 to €179 per agent per month depending on tier and features, with AI priced separately at €0.35 per conversation.

Source
LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
Dixa: Does Dixa charge per-seat AI add-ons?

No, Dixa charges a flat €0.35 per conversation for AI with no per-seat AI add-on fee and no volume cap, making costs scale with customer inquiries rather than team size.

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
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