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Influencer Marketing · head to head

Later Influence vs Dovetale

Later Influence logo

Later Influence

Influencer Marketing

Influencer marketing meets social scheduling

From
On request
Rated
-
Full reviewWebsite
Dovetale logo

Dovetale

Influencer Marketing

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Later Influence enterprise influencer pricing is by quote only, with no rate or minimum published; the page offers only a strategy call; Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
  • They diverge on capability: Later Influence covers Influencer discovery, Dovetale covers Creator discovery.

Where they differ

Only the attributes on which Later Influence and Dovetale actually diverge.

Attributes where Later Influence and Dovetale differ
AttributeLater InfluenceDovetale
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
Founded20142006

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Later Influence

  • Influencer discovery
  • Ambassador programs
  • UGC collection
  • Campaign management
  • Social scheduling
  • Content library
  • Loyalty programs
  • Analytics

Only in Dovetale

  • Creator discovery
  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Performance analytics
  • Direct messaging
  • Shopify integration

Both cover

  • Shopify
  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Later Influence

  • Discovering creators with risk flagging before a brand partnershipnot Dovetale
  • Benchmarking what creators are actually paid across channels to set compensationnot Dovetale
  • Reporting on paid, organic and sales performance from one creator campaignnot Dovetale
  • Recruiting creators through the Mavely networknot Dovetale

Dovetale

  • Creator partnershipsnot Later Influence
  • Product giftingnot Later Influence
  • Affiliate programsnot Later Influence
  • Ambassador programsnot Later Influence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Later Influence

  • Enterprise influencer pricing is by quote only, with no rate or minimum published; the page offers only a strategy call
  • Influencer campaign functionality is positioned for enterprise brands and is separate from the self-serve social media management plans that carry published pricing

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Pricing, plan by plan

Later Influence

On request
  • Starter$undefined/month
    • Influencer discovery
    • Basic campaigns
    • Content library
  • Growth$undefined/month
    • Advanced search
    • Ambassador programs
    • UGC management
  • Enterprise$undefined/month
    • Custom programs
    • API access
    • White-label

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Which should you pick?

Choose Later Influence if

  • You need influencer discovery.
  • You work on Web, Ios, Android, Api.
  • You also want ambassador programs.
Later Influence review

Choose Dovetale if

  • You need creator discovery.
  • You want to start without paying.
  • You also want application management.
Dovetale review

Questions people ask

Is Later Influence or Dovetale better?
Neither clearly leads. Later Influence starts at On request and Dovetale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Later Influence or Dovetale?
Dovetale has a free tier; the other does not. Paid plans start at On request for Later Influence and Free for Dovetale.
Does Later Influence or Dovetale run on more platforms?
Later Influence runs on Web, Ios, Android, Api. Dovetale runs on Web.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. Later Influence starts at On request.
What is Later Influence best used for?
Later Influence is most often used for discovering creators with risk flagging before a brand partnership, benchmarking what creators are actually paid across channels to set compensation, reporting on paid, organic and sales performance from one creator campaign, recruiting creators through the mavely network. Of those, discovering creators with risk flagging before a brand partnership and benchmarking what creators are actually paid across channels to set compensation are not what Dovetale is typically brought in for.
What can Later Influence do that Dovetale cannot?
Later Influence covers Influencer discovery, Ambassador programs, UGC collection, Campaign management. Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Both handle Shopify, Instagram, TikTok, YouTube.
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