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Nonprofits · head to head

Kindful vs Wild Apricot

Kindful logo

Kindful

Nonprofits

Simple donor management and fundraising

From
On request
Rated
-
Full reviewWebsite
Wild Apricot logo

Wild Apricot

Nonprofits

Membership management for small associations and clubs

From
$60/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kindful kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead; Wild Apricot the website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • They diverge on capability: Kindful covers Online donation forms, Wild Apricot covers Member database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Kindful and Wild Apricot actually diverge.

Attributes where Kindful and Wild Apricot differ
AttributeKindfulWild Apricot
Starting priceOn request$60/month
Pricing modelsubscriptionPer month by contact count
PlatformsWeb, Mobile-responsiveWeb, iOS, Android
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kindful

  • Online donation forms
  • Donor segmentation
  • Recurring donation management
  • Volunteer portal
  • Stripe
  • PayPal
  • Mailchimp
  • Google Analytics

Only in Wild Apricot

  • Member database
  • Automated renewals
  • Event registration
  • Website builder
  • Online payments
  • Email and newsletters

What people use each for

The jobs each tool is most often brought in to do.

Kindful

  • Donation and fundraising managementnot Wild Apricot
  • Nonprofit donor relationship managementnot Wild Apricot
  • Grant and donation trackingnot Wild Apricot

Wild Apricot

  • Small associations and clubs replacing a spreadsheet and a separate websitenot Kindful
  • Volunteer-run organisations needing unlimited administrators without per-seat costnot Kindful
  • Professional bodies handling dues renewals and a member directorynot Kindful
  • Groups running paid events for members alongside membership subscriptionsnot Kindful

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kindful

  • Kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead
  • The Bloomerang Giving Platform starts at $242 per month billed annually
  • Bloomerang Fundraising starts at $40 per month billed annually but must be purchased as part of a bundle with Bloomerang CRM
  • All plans are annual; there is no month to month option
  • Pricing is constituent based, so the bill rises with the size of the donor database
  • Only a starting price is published and the actual figure comes from contacting sales

Wild Apricot

  • The website builder is dated and constrained, and organisations that care about their public site usually end up running a separate site alongside it
  • Pricing by contact count means lapsed members and non-member contacts push you into a higher tier unless the database is actively pruned
  • Every module is adequate rather than good, so any organisation with a serious need in one area will outgrow that part first
  • Reporting is basic, and detailed membership analysis generally means exporting to a spreadsheet
  • Migration away is painful once the website, database and event history all live inside it

Pricing, plan by plan

Kindful

On request
  • Starter$50/month
    • Online donation forms
    • Donor segmentation
  • Growth$120/month
    • Volunteer portal
    • Multi-channel fundraising

Wild Apricot

$60/month
  • Group$60/month
    • Up to 100 contacts
    • Member database
    • Website
  • Community$150/month
    • Up to 500 contacts
    • All Group features
    • More storage
  • Association$290/month
    • Up to 2,000 contacts
    • All Community features
    • Priority support
  • Enterprise$undefined/month
    • 5,000 contacts and above
    • Dedicated support
    • Custom arrangements

Which should you pick?

Choose Kindful if

  • You need online donation forms.
  • You work on Web, Mobile-responsive.
  • You also want donor segmentation.
Kindful review

Choose Wild Apricot if

  • You need member database.
  • You work on Web, iOS, Android.
  • You also want automated renewals.
Wild Apricot review

Questions people ask

Is Kindful or Wild Apricot better?
Neither clearly leads. Kindful starts at On request and Wild Apricot at $60/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kindful or Wild Apricot?
Kindful starts at On request and Wild Apricot at $60/month.
Does Kindful or Wild Apricot run on more platforms?
Kindful runs on Web, Mobile-responsive. Wild Apricot runs on Web, iOS, Android.
What is Kindful best used for?
Kindful is most often used for donation and fundraising management, nonprofit donor relationship management, grant and donation tracking. Of those, donation and fundraising management and nonprofit donor relationship management are not what Wild Apricot is typically brought in for.
What can Kindful do that Wild Apricot cannot?
Kindful covers Online donation forms, Donor segmentation, Recurring donation management, Volunteer portal. Wild Apricot covers Member database, Automated renewals, Event registration, Website builder.

Answered from the vendors’ own pages

Kindful: How much does Kindful cost?

Kindful does not publish pricing on its website. Contact their sales team at 888-854-3230 or [email protected], or schedule a demo to receive a custom quote.

Source
Wild Apricot: How is Wild Apricot priced?

By contact count, not by staff seat, starting at 60 USD a month for up to 100 contacts. Unlimited administrators is the practical benefit for volunteer-run organisations.

Kindful: Does Kindful offer transaction fees for donations?

Transaction fee information is not disclosed on the website. Contact Kindful sales for details on payment processing costs.

Source
Wild Apricot: Do lapsed members count toward the limit?

Contacts count, which includes records beyond current paying members. Pruning the database matters, because tier boundaries are the main cause of unexpected cost increases.

Wild Apricot: Is the website builder any good?

It is functional and dated. Organisations that care about their public web presence commonly run a separate site and use Wild Apricot for the member-only area.

Wild Apricot: Can it handle fundraising?

Basic donation collection, yes. Organisations whose main activity is fundraising rather than membership are better served by a donor management platform.

Wild Apricot: When do organisations outgrow it?

Usually at a few thousand members, or earlier if one area — events, fundraising or the website — becomes central to the organisation rather than incidental.

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