Softwr

Nonprofits · head to head

Fundraise Up vs Kindful

Fundraise Up logo

Fundraise Up

Nonprofits

Donation checkout layer that replaces the giving form on an existing nonprofit website

From
On request
Rated
-
Full reviewWebsite
Kindful logo

Kindful

Nonprofits

Simple donor management and fundraising

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fundraise Up the fee is a percentage of donations, so cost rises exactly as the product succeeds, and a single large gift routed through the checkout carries the same rate as a twenty pound one unless the agreement caps it.; Kindful kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead
  • They diverge on capability: Fundraise Up covers Embedded donation checkout, Kindful covers Online donation forms.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fundraise Up and Kindful actually diverge.

Attributes where Fundraise Up and Kindful differ
AttributeFundraise UpKindful
Pricing modelPercentage of each donationsubscription
PlatformsWebWeb, Mobile-responsive
FoundedUnknown2014

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fundraise Up

  • Embedded donation checkout
  • Digital wallet payments
  • Recurring gift upgrade prompts
  • Multi currency and multi language
  • Donor covered fees
  • CRM sync

Only in Kindful

  • Online donation forms
  • Donor segmentation
  • Recurring donation management
  • Volunteer portal
  • Stripe
  • PayPal
  • Mailchimp
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Fundraise Up

  • A charity with a working CRM and website that wants to raise online conversion without replatformingnot Kindful
  • An international organisation needing donors to give in local currency and languagenot Kindful
  • A campaign pushing one time givers into monthly recurring support at the point of donationnot Kindful
  • A digital team that can measure conversion before and after and justify a percentage fee with datanot Kindful

Kindful

  • Donation and fundraising managementnot Fundraise Up
  • Nonprofit donor relationship managementnot Fundraise Up
  • Grant and donation trackingnot Fundraise Up

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fundraise Up

  • The fee is a percentage of donations, so cost rises exactly as the product succeeds, and a single large gift routed through the checkout carries the same rate as a twenty pound one unless the agreement caps it.
  • It is a checkout, not a CRM, so it is always an additional cost on top of a donor database rather than a replacement for one.
  • Donor covered fee opt in rates vary widely by audience, so an organisation with an older or offline leaning donor base absorbs more of the fee than the sales model assumes.
  • Design control is limited to what the embedded component exposes, so brand teams that want full control over the giving experience will hit boundaries.
  • Live recurring gift authorisations are held in the platform, which makes leaving considerably harder than adopting, because migrating active mandates risks lapsing donors.

Kindful

  • Kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead
  • The Bloomerang Giving Platform starts at $242 per month billed annually
  • Bloomerang Fundraising starts at $40 per month billed annually but must be purchased as part of a bundle with Bloomerang CRM
  • All plans are annual; there is no month to month option
  • Pricing is constituent based, so the bill rises with the size of the donor database
  • Only a starting price is published and the actual figure comes from contacting sales

Pricing, plan by plan

Fundraise Up

On request
  • Fundraise Up$undefined/year
    • Platform fee taken as a percentage of every donation processed
    • Card processing billed separately on top of the platform fee
    • Optional donor covered fee prompt shifts the cost to the giver rather than removing it

Kindful

On request
  • Starter$50/month
    • Online donation forms
    • Donor segmentation
  • Growth$120/month
    • Volunteer portal
    • Multi-channel fundraising

Which should you pick?

Choose Fundraise Up if

  • You need embedded donation checkout.
  • You also want digital wallet payments.
Fundraise Up review

Choose Kindful if

  • You need online donation forms.
  • You work on Web, Mobile-responsive.
  • You also want donor segmentation.
Kindful review

Questions people ask

Is Fundraise Up or Kindful better?
Neither clearly leads. Fundraise Up starts at On request and Kindful at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fundraise Up or Kindful?
Fundraise Up starts at On request and Kindful at On request.
Does Fundraise Up or Kindful run on more platforms?
Fundraise Up runs on Web. Kindful runs on Web, Mobile-responsive.
What is Fundraise Up best used for?
Fundraise Up is most often used for a charity with a working crm and website that wants to raise online conversion without replatforming, an international organisation needing donors to give in local currency and language, a campaign pushing one time givers into monthly recurring support at the point of donation, a digital team that can measure conversion before and after and justify a percentage fee with data. Of those, a charity with a working crm and website that wants to raise online conversion without replatforming and an international organisation needing donors to give in local currency and language are not what Kindful is typically brought in for.
What can Fundraise Up do that Kindful cannot?
Fundraise Up covers Embedded donation checkout, Digital wallet payments, Recurring gift upgrade prompts, Multi currency and multi language. Kindful covers Online donation forms, Donor segmentation, Recurring donation management, Volunteer portal.

Answered from the vendors’ own pages

Fundraise Up: Is Fundraise Up a CRM?

No. It is a donation checkout that syncs into a CRM you already run, so budget for both.

Kindful: How much does Kindful cost?

Kindful does not publish pricing on its website. Contact their sales team at 888-854-3230 or [email protected], or schedule a demo to receive a custom quote.

Source
Fundraise Up: How does it charge?

A percentage of each donation, plus separately billed card processing. There is no flat licence that insulates you from volume.

Kindful: Does Kindful offer transaction fees for donations?

Transaction fee information is not disclosed on the website. Contact Kindful sales for details on payment processing costs.

Source
Fundraise Up: Does the donor covered fee option remove the cost?

It shifts it. When donors opt in they pay the platform and processing fee; when they do not, the charity does.

Fundraise Up: What happens to recurring donors if we leave?

Active recurring authorisations sit with the platform and its processor, and migrating them is the part of an exit most organisations underestimate.

Share

Related pages

More on Fundraise Up

More on Kindful

Keep looking

Other head to heads