Softwr

Software · head to head

Classy vs Kindful

Classy logo

Classy

Software

Platform for modern nonprofit fundraising

From
$300/month
Rated
-
Kindful logo

Kindful

Software

Simple donor management and fundraising

From
On request
Rated
-

The short version

  • Each has a real cost: Classy email receipts come from platform rather than organization email, causing issues with spam filtering; Kindful kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead
  • They diverge on capability: Classy covers Online fundraising platform, Kindful covers Online donation forms.

Where they differ

Only the attributes on which Classy and Kindful actually diverge.

Attributes where Classy and Kindful differ
AttributeClassyKindful
Starting price$300/monthOn request
Pricing modelUnknownsubscription
PlatformsWeb, MobileWeb, Mobile-responsive
Founded20062014

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Classy

  • Online fundraising platform
  • Peer-to-peer fundraising
  • Event management
  • Donation management
  • Salesforce
  • Slack
  • IOS support
  • Android support

Only in Kindful

  • Online donation forms
  • Donor segmentation
  • Recurring donation management
  • Volunteer portal
  • Mailchimp
  • Google Analytics
  • Mobile-responsive support

Both cover

  • Stripe
  • PayPal
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Classy

  • Business operationsnot Kindful
  • Productivitynot Kindful
  • Automationnot Kindful

Kindful

  • Donor database and online fundraising for nonprofitsnot Classy
  • Running peer to peer campaigns, auctions and ticketed events from the donor CRMnot Classy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Classy

  • Email receipts come from platform rather than organization email, causing issues with spam filtering
  • Limited customization options for donation page templates and design
  • No live phone support, only email tickets with slow response times
  • Salesforce integration reportedly has implementation issues and does not follow best practices
  • High pricing and onboarding complexity unsuitable for small organizations

Kindful

  • Kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead
  • The Bloomerang Giving Platform starts at $242 per month billed annually
  • Bloomerang Fundraising starts at $40 per month billed annually but must be purchased as part of a bundle with Bloomerang CRM
  • All plans are annual; there is no month to month option
  • Pricing is constituent based, so the bill rises with the size of the donor database
  • Only a starting price is published and the actual figure comes from contacting sales

Pricing, plan by plan

Classy

$300/month

No published plan breakdown. See the Classy review.

Kindful

On request
  • Starter$50/month
    • Online donation forms
    • Donor segmentation
  • Growth$120/month
    • Volunteer portal
    • Multi-channel fundraising

Which should you pick?

Choose Classy if

  • You need online fundraising platform.
  • You work on Web, Mobile.
  • You also want peer-to-peer fundraising.

Choose Kindful if

  • You need online donation forms.
  • You work on Web, Mobile-responsive.
  • You also want donor segmentation.

Questions people ask

Is Classy or Kindful better?
Neither clearly leads. Classy starts at $300/month and Kindful at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Classy or Kindful?
Classy starts at $300/month and Kindful at On request.
Does Classy or Kindful run on more platforms?
Classy runs on Web, Mobile. Kindful runs on Web, Mobile-responsive.
What is Classy best used for?
Classy is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Kindful is typically brought in for.
What can Classy do that Kindful cannot?
Classy covers Online fundraising platform, Peer-to-peer fundraising, Event management, Donation management. Kindful covers Online donation forms, Donor segmentation, Recurring donation management, Volunteer portal. Both handle Stripe, PayPal, Web support.

Answered from the vendors’ own pages

Classy: What is the pricing structure for Classy/GoFundMe Pro?

GoFundMe Pro pricing is custom and enterprise-based, starting around $300+ per month plus per-transaction platform fees. Organizations typically sign annual subscriptions with tiered pricing based on feature set and fundraising volume, with multi-year contracts locking in commitments.

Source
Classy: Does Classy integrate with Salesforce?

Yes, GoFundMe Pro (Classy) offers deep Salesforce integration with real-time sync of donations, supporters, and campaigns to Salesforce. Data syncs to Gift Transactions, Gift Commitments, and Person Accounts for unified donor insights.

Source
Classy: How customizable are donation pages on Classy?

Classy offers limited design customization for donation pages, with most campaigns using similar templates. While organizations can build highly branded experiences, there are constraints compared to some competitors.

Source

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