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Software · head to head

Keap vs Bitrix24

Keap logo

Keap

Software

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Bitrix24 logo

Bitrix24

Software

All-in-one CRM and business automation platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Bitrix24 has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Bitrix24 the free plan is limited to 2 users and 5 GB of storage
  • They diverge on capability: Keap covers Pipeline management, Bitrix24 covers Sales pipeline.

Where they differ

Only the attributes on which Keap and Bitrix24 actually diverge.

Attributes where Keap and Bitrix24 differ
AttributeKeapBitrix24
Starting price$29/monthFree
Free tierNoYes
Founded20002012

Identical on both: pricing model (subscription), platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Stripe
  • Google Ads
  • Facebook Ads

Only in Bitrix24

  • Sales pipeline
  • Service desk
  • Project management
  • Chat
  • Automation
  • Mobile app
  • Google Apps
  • Microsoft 365

Both cover

  • Contact management
  • Zapier
  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • CRM with built in marketing automation for small businessesnot Bitrix24
  • Managing contacts, pipelines and follow up campaigns in one systemnot Bitrix24

Bitrix24

  • CRM and sales pipeline management for a small businessnot Keap
  • Team chat, tasks and project management in one suitenot Keap
  • Telephony and email integrated with customer recordsnot Keap
  • Document storage and collaborationnot Keap
  • Workflow automation and HR records on the higher tiersnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Bitrix24

  • The free plan is limited to 2 users and 5 GB of storage
  • Plans are flat-rate blocks with hard user ceilings, so exceeding 5, 50 or 100 users means jumping a tier rather than adding a seat
  • Monthly billing is roughly 40 percent dearer than annual, at $69 against $49 on Basic
  • Sales automation and invoicing need Standard at $99 a month, and workflow automation and HR need Professional at $199
  • SOC compliance and the 99.95 percent SLA are Enterprise only, from $399 a month

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Bitrix24

Free
  • FreeFree
    • Up to 12 users
    • Basic CRM
    • Chat
  • Basic$39/month
    • Everything in Free
    • Sales automation
    • Customer portal
  • Standard$99/month
    • Everything in Basic
    • Advanced automation
    • Custom fields
  • Professional$199/month
    • Everything in Standard
    • Dedicated support

Which should you pick?

Choose Keap if

  • You need pipeline management.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Keap review

Choose Bitrix24 if

  • You need sales pipeline.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want service desk.
Bitrix24 review

Questions people ask

Is Keap or Bitrix24 better?
Neither clearly leads. Keap starts at $29/month and Bitrix24 at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Bitrix24?
Bitrix24 has a free tier; the other does not. Paid plans start at $29/month for Keap and Free for Bitrix24.
Does Keap or Bitrix24 run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Bitrix24 for free?
Yes. Bitrix24 has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Keap best used for?
Keap is most often used for crm with built in marketing automation for small businesses, managing contacts, pipelines and follow up campaigns in one system. Of those, crm with built in marketing automation for small businesses and managing contacts, pipelines and follow up campaigns in one system are not what Bitrix24 is typically brought in for.
What can Keap do that Bitrix24 cannot?
Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Bitrix24 covers Sales pipeline, Service desk, Project management, Chat. Both handle Contact management, Zapier, Slack, GDPR.
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