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LMS · head to head

Kajabi vs Sana

Kajabi logo

Kajabi

LMS

All-in-one platform for knowledge entrepreneurs

From
$143/month
Rated
-
Full reviewWebsite
Sana logo

Sana

LMS

AI-native learning and knowledge assistant, acquired by Workday in 2025

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kajabi starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling; Sana workday completed its acquisition on 4 November 2025, so Sana is now an HCM vendor's capability; if you do not run Workday, the roadmap will be shaped around a platform you do not use and standalone availability is not guaranteed long term.
  • They diverge on capability: Kajabi covers Course builder, Sana covers Sana Agents.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Kajabi and Sana actually diverge.

Attributes where Kajabi and Sana differ
AttributeKajabiSana
Starting price$143/monthOn request
Pricing modelsubscriptionquote
Founded2010Unknown

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (LMS).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kajabi

  • Course builder
  • Website builder
  • Email marketing
  • Sales funnels
  • Memberships
  • Communities
  • Mobile app
  • Zapier

Only in Sana

  • Sana Agents
  • Sana Learn
  • Enterprise search
  • Live collaborative sessions
  • Content generation
  • Permission-aware retrieval
  • Workday integration

Both cover

  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Kajabi

  • Solo creators launching single digital products or coursesnot Sana
  • Small coaching businesses with course, community, and email marketing needsnot Sana
  • Multi-product creators requiring customisation and white-label optionsnot Sana

Sana

  • An organisation whose employees repeatedly ask the same policy and process questions in Slack and where the answer already exists in a document nobody findsnot Kajabi
  • A Workday customer wanting learning and an internal assistant on the same employee record rather than a separate LMS contractnot Kajabi
  • Onboarding at a fast-growing company where content goes stale faster than the training team can rewrite coursesnot Kajabi
  • Sales enablement where reps need an answer about a product or a contract term during a call, not a course to complete next weeknot Kajabi

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kajabi

  • Starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling
  • Starter and Basic tiers support only 1 community each; Growth tier caps at 1 community (Pro tier reaches 3)
  • Payment processing fees 2.9%–2.7% (Kajabi Payments) plus 5%–0.5% for third-party providers, tiered by plan
  • Admin user allowances escalate significantly: Starter (default 1), Basic (2), Growth (11), Pro (26)

Sana

  • Workday completed its acquisition on 4 November 2025, so Sana is now an HCM vendor's capability; if you do not run Workday, the roadmap will be shaped around a platform you do not use and standalone availability is not guaranteed long term.
  • Answer quality depends entirely on the state of your internal content, so an organisation with contradictory or outdated documents gets a confident assistant citing the wrong version, which is worse than not having one.
  • Permission-aware retrieval across many source systems is difficult to get exactly right, and a misconfigured connector can surface content to employees who should not see it, which makes the security review substantial.
  • Compliance-heavy training needs, such as certification tracking, regulator-mandated evidence and SCORM-based external content, are handled less thoroughly than in traditional learning management systems built for that purpose.
  • Pricing is unpublished and now negotiated in the context of a Workday relationship, which reduces a non-Workday buyer's leverage and makes a like-for-like comparison against a standalone LMS difficult.

Pricing, plan by plan

Kajabi

$143/month
  • Basic$179/month
    • 5 products
    • 1 community
    • 2,500 contacts
  • Growth$249/month
    • 50 products
    • 1 community
    • 25,000 contacts
  • Pro$499/month
    • Unlimited products
    • 3 communities
    • 100,000 contacts

Sana

On request
  • Sana$undefined/year
    • Per-employee annual subscription
    • Agents and Learn licensed together or separately depending on the agreement
    • Connector scope affects pricing

Which should you pick?

Choose Kajabi if

  • You need course builder.
  • You work on Web, iOS, Android.
  • You also want website builder.
Kajabi review

Choose Sana if

  • You need sana agents.
  • You work on Web, iOS, Android.
  • You also want sana learn.
Sana review

Questions people ask

Is Kajabi or Sana better?
Neither clearly leads. Kajabi starts at $143/month and Sana at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kajabi or Sana?
Kajabi starts at $143/month and Sana at On request.
Does Kajabi or Sana run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Kajabi best used for?
Kajabi is most often used for solo creators launching single digital products or courses, small coaching businesses with course, community, and email marketing needs, multi-product creators requiring customisation and white-label options. Of those, solo creators launching single digital products or courses and small coaching businesses with course, community, and email marketing needs are not what Sana is typically brought in for.
What can Kajabi do that Sana cannot?
Kajabi covers Course builder, Website builder, Email marketing, Sales funnels. Sana covers Sana Agents, Sana Learn, Enterprise search, Live collaborative sessions. Both handle Analytics.

Answered from the vendors’ own pages

Kajabi: How much does Kajabi cost?

Kajabi offers three subscription plans: Basic at $179/month (or $143/month annual), Growth at $249/month (or $199/month annual), and Pro at $499/month (or $399/month annual). A 30-day free trial is available.

Source
Sana: Is Sana still an independent company?

No. Workday completed its acquisition on 4 November 2025 for approximately $1.1bn; the integrated experience begins rolling out in 2026.

Kajabi: What are the payment processing fees on Kajabi?

Kajabi charges payment processing fees through Kajabi Payments: 2.9% + $0.30 on Basic plan, 2.8% + $0.30 on Growth plan, and 2.7% + $0.30 on Pro plan. Third-party providers charge lower rates (2%, 1%, and 0.5% respectively, excluding PayPal).

Source
Sana: Is it an LMS or a search tool?

Both, but the emphasis is on answering questions from your existing content. Traditional course delivery and completion tracking are secondary.

Kajabi: How many contacts can I store on each Kajabi plan?

Basic plan supports 2,500 contacts, Growth plan supports 25,000 contacts, and Pro plan supports 100,000 contacts with unlimited products and 3 communities.

Source
Sana: Does it work if we are not a Workday customer?

Currently yes, but the product direction now serves Workday's platform strategy, so weigh that in a multi-year commitment.

Sana: How is it priced?

Per employee per year, unpublished, and increasingly negotiated as part of a Workday agreement.

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