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LMS · head to head

Echo360 vs Kajabi

Echo360 logo

Echo360

LMS

Lecture capture, video management, polling and exam authoring for universities

From
On request
Rated
-
Full reviewWebsite
Kajabi logo

Kajabi

LMS

All-in-one platform for knowledge entrepreneurs

From
$143/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Echo360 no pricing is published for any component, so institutions cannot benchmark before entering a procurement, and the eventual figure depends on negotiated enrolment bands that vary widely between comparable universities.; Kajabi starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling
  • They diverge on capability: Echo360 covers Scheduled lecture capture, Kajabi covers Course builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Echo360 and Kajabi actually diverge.

Attributes where Echo360 and Kajabi differ
AttributeEcho360Kajabi
Starting priceOn request$143/month
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, Windows, macOSWeb, iOS, Android
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (LMS).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Echo360

  • Scheduled lecture capture
  • Automatic transcription and search
  • Engagement analytics
  • EchoEngage polling
  • EchoExam
  • GoReact video assessment
  • LMS integration
  • Student notes and interaction

Only in Kajabi

  • Course builder
  • Website builder
  • Email marketing
  • Sales funnels
  • Memberships
  • Communities
  • Mobile app
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Echo360

  • A university with a legal obligation to caption teaching material, where automatic transcription across every recorded lecture is cheaper than commissioning captions per modulenot Kajabi
  • A department wanting to see which students stopped watching recordings before a failure point, and to act on it before the examnot Kajabi
  • A teacher training or nursing programme that needs time-stamped assessor feedback on student performance video, which GoReact is built fornot Kajabi
  • An institution replacing an ageing clicker estate and wanting polling on the same contract as lecture capture rather than a second vendornot Kajabi

Kajabi

  • Solo creators launching single digital products or coursesnot Echo360
  • Small coaching businesses with course, community, and email marketing needsnot Echo360
  • Multi-product creators requiring customisation and white-label optionsnot Echo360

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Echo360

  • No pricing is published for any component, so institutions cannot benchmark before entering a procurement, and the eventual figure depends on negotiated enrolment bands that vary widely between comparable universities.
  • The catalogue is assembled from mergers and acquisitions including Turning Technologies and GoReact, so the bundle is not one product: components differ in codebase, support and roadmap attention, and integration between them is uneven.
  • Room capture hardware and installation are priced separately from the software licence and often exceed it in year one, which is regularly missed in budget submissions that only cover the subscription.
  • Private equity ownership through Centre Lane Partners means roadmap and pricing decisions answer to an investment thesis, and universities on multi-year contracts have limited leverage if the strategy changes mid-term.
  • Automatic transcription accuracy on technical lecture content, accented speakers and poor room audio falls well short of what an accessibility obligation strictly requires, so institutions relying on it for compliance usually still pay for human correction on a subset of courses.

Kajabi

  • Starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling
  • Starter and Basic tiers support only 1 community each; Growth tier caps at 1 community (Pro tier reaches 3)
  • Payment processing fees 2.9%–2.7% (Kajabi Payments) plus 5%–0.5% for third-party providers, tiered by plan
  • Admin user allowances escalate significantly: Starter (default 1), Basic (2), Growth (11), Pro (26)

Pricing, plan by plan

Echo360

On request
  • EchoVideo$undefined/year
    • Lecture capture, transcription, streaming and analytics
    • Institution-wide licence, quoted
    • Room hardware and installation priced separately
  • EchoEngage$undefined/year
    • Polling and audience response including PointSolutions
    • Quoted, sometimes with student-paid licences
  • EchoExam and EchoInk$undefined/year
    • Assessment authoring and interactive content
    • Quoted as bundle components
  • GoReact$undefined/year
    • Video-based skill assessment
    • Sold per programme or institution-wide, quoted

Kajabi

$143/month
  • Basic$179/month
    • 5 products
    • 1 community
    • 2,500 contacts
  • Growth$249/month
    • 50 products
    • 1 community
    • 25,000 contacts
  • Pro$499/month
    • Unlimited products
    • 3 communities
    • 100,000 contacts

Which should you pick?

Choose Echo360 if

  • You need scheduled lecture capture.
  • You work on Web, iOS, Android, Windows, macOS.
  • You also want automatic transcription and search.
Echo360 review

Choose Kajabi if

  • You need course builder.
  • You work on Web, iOS, Android.
  • You also want website builder.
Kajabi review

Questions people ask

Is Echo360 or Kajabi better?
Neither clearly leads. Echo360 starts at On request and Kajabi at $143/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Echo360 or Kajabi?
Echo360 starts at On request and Kajabi at $143/month.
Does Echo360 or Kajabi run on more platforms?
Echo360 runs on Web, iOS, Android, Windows, macOS. Kajabi runs on Web, iOS, Android.
What is Echo360 best used for?
Echo360 is most often used for a university with a legal obligation to caption teaching material, where automatic transcription across every recorded lecture is cheaper than commissioning captions per module, a department wanting to see which students stopped watching recordings before a failure point, and to act on it before the exam, a teacher training or nursing programme that needs time-stamped assessor feedback on student performance video, which goreact is built for, an institution replacing an ageing clicker estate and wanting polling on the same contract as lecture capture rather than a second vendor. Of those, a university with a legal obligation to caption teaching material, where automatic transcription across every recorded lecture is cheaper than commissioning captions per module and a department wanting to see which students stopped watching recordings before a failure point, and to act on it before the exam are not what Kajabi is typically brought in for.
What can Echo360 do that Kajabi cannot?
Echo360 covers Scheduled lecture capture, Automatic transcription and search, Engagement analytics, EchoEngage polling. Kajabi covers Course builder, Website builder, Email marketing, Sales funnels.

Answered from the vendors’ own pages

Echo360: Does Echo360 publish pricing?

No. Every component is quoted, generally as an institution-wide annual licence banded by enrolment, with hardware and installation separate.

Kajabi: How much does Kajabi cost?

Kajabi offers three subscription plans: Basic at $179/month (or $143/month annual), Growth at $249/month (or $199/month annual), and Pro at $499/month (or $399/month annual). A 30-day free trial is available.

Source
Echo360: Is automatic captioning good enough for accessibility compliance?

Not on its own for high-stakes use. Automatic transcription handles search and general access well, but technical vocabulary and poor room audio degrade it, and most institutions budget for human correction where a formal accommodation exists.

Kajabi: What are the payment processing fees on Kajabi?

Kajabi charges payment processing fees through Kajabi Payments: 2.9% + $0.30 on Basic plan, 2.8% + $0.30 on Growth plan, and 2.7% + $0.30 on Pro plan. Third-party providers charge lower rates (2%, 1%, and 0.5% respectively, excluding PayPal).

Source
Echo360: What did the Turning Technologies merger bring?

The polling and clicker business, now sold as EchoEngage and PointSolutions, which is why polling appears alongside lecture capture on one contract.

Kajabi: How many contacts can I store on each Kajabi plan?

Basic plan supports 2,500 contacts, Growth plan supports 25,000 contacts, and Pro plan supports 100,000 contacts with unlimited products and 3 communities.

Source
Echo360: Is GoReact sold separately?

Yes. GoReact can be bought on its own for a programme such as teacher training, or as part of the wider Echo360 bundle.

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