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LMS · head to head

Kajabi vs Thought Industries

Kajabi logo

Kajabi

LMS

All-in-one platform for knowledge entrepreneurs

From
$143/month
Rated
-
Full reviewWebsite
Thought Industries logo

Thought Industries

LMS

External learning platform for companies that sell training to customers and partners as a product

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kajabi starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling; Thought Industries the annual floor is an enterprise number, so organisations with modest training revenue pay more in platform fees than a revenue share would have cost them.
  • They diverge on capability: Kajabi covers Course builder, Thought Industries covers Commerce engine.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Kajabi and Thought Industries actually diverge.

Attributes where Kajabi and Thought Industries differ
AttributeKajabiThought Industries
Starting price$143/monthOn request
Pricing modelsubscriptionquote
Founded2010Unknown

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (LMS).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kajabi

  • Course builder
  • Website builder
  • Email marketing
  • Sales funnels
  • Memberships
  • Communities
  • Mobile app
  • Analytics

Only in Thought Industries

  • Commerce engine
  • Licence and seat management
  • Multi-tenant panorama delivery
  • Certification programmes
  • Learning path personalisation
  • Analytics on revenue and consumption

What people use each for

The jobs each tool is most often brought in to do.

Kajabi

  • Solo creators launching single digital products or coursesnot Thought Industries
  • Small coaching businesses with course, community, and email marketing needsnot Thought Industries
  • Multi-product creators requiring customisation and white-label optionsnot Thought Industries

Thought Industries

  • A software company whose customer certification programme has grown past what a creator platform can administernot Kajabi
  • Professional bodies selling continuing education with certification renewal cyclesnot Kajabi
  • Manufacturers training distributor and dealer networks who each need their own branded environmentnot Kajabi
  • Any training business where a percentage of revenue model has become more expensive than a flat platform feenot Kajabi

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kajabi

  • Starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling
  • Starter and Basic tiers support only 1 community each; Growth tier caps at 1 community (Pro tier reaches 3)
  • Payment processing fees 2.9%–2.7% (Kajabi Payments) plus 5%–0.5% for third-party providers, tiered by plan
  • Admin user allowances escalate significantly: Starter (default 1), Basic (2), Growth (11), Pro (26)

Thought Industries

  • The annual floor is an enterprise number, so organisations with modest training revenue pay more in platform fees than a revenue share would have cost them.
  • Implementation is measured in months and needs an internal owner, so the platform sits unused and paid for during a slow rollout.
  • It is designed for external audiences, so using it for internal employee compliance training means paying for commerce and multi-tenancy capability that internal training does not need.
  • Configuration depth for commerce and tenancy means the administrator role is a real job, and organisations that assign it as a fraction of someone else's role underuse the system.
  • Content authoring is not the strength, so most customers pair it with a separate authoring tool and manage two vendors and two content workflows.

Pricing, plan by plan

Kajabi

$143/month
  • Basic$179/month
    • 5 products
    • 1 community
    • 2,500 contacts
  • Growth$249/month
    • 50 products
    • 1 community
    • 25,000 contacts
  • Pro$499/month
    • Unlimited products
    • 3 communities
    • 100,000 contacts

Thought Industries

On request
  • Thought Industries$undefined/year
    • Annual platform fee, quoted
    • No percentage taken of course revenue
    • Implementation and success services quoted separately

Which should you pick?

Choose Kajabi if

  • You need course builder.
  • You work on Web, iOS, Android.
  • You also want website builder.
Kajabi review

Choose Thought Industries if

  • You need commerce engine.
  • You work on Web, iOS, Android.
  • You also want licence and seat management.
Thought Industries review

Questions people ask

Is Kajabi or Thought Industries better?
Neither clearly leads. Kajabi starts at $143/month and Thought Industries at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kajabi or Thought Industries?
Kajabi starts at $143/month and Thought Industries at On request.
Does Kajabi or Thought Industries run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Kajabi best used for?
Kajabi is most often used for solo creators launching single digital products or courses, small coaching businesses with course, community, and email marketing needs, multi-product creators requiring customisation and white-label options. Of those, solo creators launching single digital products or courses and small coaching businesses with course, community, and email marketing needs are not what Thought Industries is typically brought in for.
What can Kajabi do that Thought Industries cannot?
Kajabi covers Course builder, Website builder, Email marketing, Sales funnels. Thought Industries covers Commerce engine, Licence and seat management, Multi-tenant panorama delivery, Certification programmes.

Answered from the vendors’ own pages

Kajabi: How much does Kajabi cost?

Kajabi offers three subscription plans: Basic at $179/month (or $143/month annual), Growth at $249/month (or $199/month annual), and Pro at $499/month (or $399/month annual). A 30-day free trial is available.

Source
Thought Industries: Does Thought Industries take a percentage of course sales?

No. It charges an annual platform fee. That is more expensive than a revenue share at low volume and considerably cheaper once training revenue grows.

Kajabi: What are the payment processing fees on Kajabi?

Kajabi charges payment processing fees through Kajabi Payments: 2.9% + $0.30 on Basic plan, 2.8% + $0.30 on Growth plan, and 2.7% + $0.30 on Pro plan. Third-party providers charge lower rates (2%, 1%, and 0.5% respectively, excluding PayPal).

Source
Thought Industries: Can one platform serve several corporate customers separately?

Yes. Multi-tenant delivery gives each business customer its own branded environment and administrator while content stays centrally managed.

Kajabi: How many contacts can I store on each Kajabi plan?

Basic plan supports 2,500 contacts, Growth plan supports 25,000 contacts, and Pro plan supports 100,000 contacts with unlimited products and 3 communities.

Source
Thought Industries: Is it suitable for internal employee training?

It can do it, but you would be paying for commerce and tenancy features that internal compliance training does not use. A corporate learning platform is usually the better fit.

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