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LMS · head to head

Kajabi vs Whatfix

Kajabi logo

Kajabi

LMS

All-in-one platform for knowledge entrepreneurs

From
$143/month
Rated
-
Full reviewWebsite
Whatfix logo

Whatfix

LMS

In-application guidance and walkthroughs layered over enterprise software you did not build

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kajabi starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling; Whatfix whatfix publishes no pricing, and contracts are typically scoped per target application, so extending guidance from Salesforce to Workday is a new commercial negotiation rather than a configuration change.
  • They diverge on capability: Kajabi covers Course builder, Whatfix covers Interactive walkthroughs.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Kajabi and Whatfix actually diverge.

Attributes where Kajabi and Whatfix differ
AttributeKajabiWhatfix
Starting price$143/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, iOS, AndroidWeb, Windows, macOS, iOS, Android
Founded2010Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (LMS).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kajabi

  • Course builder
  • Website builder
  • Email marketing
  • Sales funnels
  • Memberships
  • Communities
  • Mobile app
  • Analytics

Only in Whatfix

  • Interactive walkthroughs
  • Self-help widget
  • Smart tips and beacons
  • Mirror sandbox
  • Product Analytics
  • Desktop and mobile support
  • Content localisation
  • Segmentation

What people use each for

The jobs each tool is most often brought in to do.

Kajabi

  • Solo creators launching single digital products or coursesnot Whatfix
  • Small coaching businesses with course, community, and email marketing needsnot Whatfix
  • Multi-product creators requiring customisation and white-label optionsnot Whatfix

Whatfix

  • An ERP or CRM go-live where thousands of employees must change how they work and classroom training will not reach them allnot Kajabi
  • Reducing support tickets on a system where the same five questions account for most of the help desk volumenot Kajabi
  • Improving data quality by placing field-level guidance where users consistently enter the wrong valuenot Kajabi
  • A regulated organisation that needs employees to practise a process in a simulated environment before touching production datanot Kajabi

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kajabi

  • Starter plan limited to 1 product, 1 community, and 1 website; requires upgrade for scaling
  • Starter and Basic tiers support only 1 community each; Growth tier caps at 1 community (Pro tier reaches 3)
  • Payment processing fees 2.9%–2.7% (Kajabi Payments) plus 5%–0.5% for third-party providers, tiered by plan
  • Admin user allowances escalate significantly: Starter (default 1), Basic (2), Growth (11), Pro (26)

Whatfix

  • Whatfix publishes no pricing, and contracts are typically scoped per target application, so extending guidance from Salesforce to Workday is a new commercial negotiation rather than a configuration change.
  • Overlays are anchored to interface elements, so when the underlying vendor ships a UI change your guidance can break silently, and the user sees a walkthrough pointing at a button that has moved; ongoing content ownership is mandatory, not optional.
  • It masks poor interface design rather than fixing it, and organisations sometimes use it to avoid confronting a badly configured system, which leaves the underlying inefficiency in place and adds an annual licence to it.
  • Building good content is real work. A meaningful rollout takes weeks of authoring and testing per application, and the internal effort usually exceeds what the business case assumed.
  • Adding a JavaScript overlay to systems holding HR and financial data triggers a serious security review in regulated industries, and some organisations cannot get approval to inject third-party script into their ERP at all.

Pricing, plan by plan

Kajabi

$143/month
  • Basic$179/month
    • 5 products
    • 1 community
    • 2,500 contacts
  • Growth$249/month
    • 50 products
    • 1 community
    • 25,000 contacts
  • Pro$499/month
    • Unlimited products
    • 3 communities
    • 100,000 contacts

Whatfix

On request
  • Whatfix$undefined/year
    • Annual contract priced by application and user volume
    • Each target application typically licensed separately
    • Mirror and Product Analytics sold as additional modules

Which should you pick?

Choose Kajabi if

  • You need course builder.
  • You work on Web, iOS, Android.
  • You also want website builder.
Kajabi review

Choose Whatfix if

  • You need interactive walkthroughs.
  • You work on Web, Windows, macOS, iOS, Android.
  • You also want self-help widget.
Whatfix review

Questions people ask

Is Kajabi or Whatfix better?
Neither clearly leads. Kajabi starts at $143/month and Whatfix at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kajabi or Whatfix?
Kajabi starts at $143/month and Whatfix at On request.
Does Kajabi or Whatfix run on more platforms?
Kajabi runs on Web, iOS, Android. Whatfix runs on Web, Windows, macOS, iOS, Android.
What is Kajabi best used for?
Kajabi is most often used for solo creators launching single digital products or courses, small coaching businesses with course, community, and email marketing needs, multi-product creators requiring customisation and white-label options. Of those, solo creators launching single digital products or courses and small coaching businesses with course, community, and email marketing needs are not what Whatfix is typically brought in for.
What can Kajabi do that Whatfix cannot?
Kajabi covers Course builder, Website builder, Email marketing, Sales funnels. Whatfix covers Interactive walkthroughs, Self-help widget, Smart tips and beacons, Mirror sandbox.

Answered from the vendors’ own pages

Kajabi: How much does Kajabi cost?

Kajabi offers three subscription plans: Basic at $179/month (or $143/month annual), Growth at $249/month (or $199/month annual), and Pro at $499/month (or $399/month annual). A 30-day free trial is available.

Source
Whatfix: How much does Whatfix cost?

It is not published. Pricing is annual and scoped by application and user volume, with Mirror and Product Analytics as separate modules.

Kajabi: What are the payment processing fees on Kajabi?

Kajabi charges payment processing fees through Kajabi Payments: 2.9% + $0.30 on Basic plan, 2.8% + $0.30 on Growth plan, and 2.7% + $0.30 on Pro plan. Third-party providers charge lower rates (2%, 1%, and 0.5% respectively, excluding PayPal).

Source
Whatfix: How does it compare with WalkMe?

Functionally similar. The commercial difference is that SAP acquired WalkMe in 2024, so non-SAP buyers increasingly shortlist Whatfix as the independent alternative.

Kajabi: How many contacts can I store on each Kajabi plan?

Basic plan supports 2,500 contacts, Growth plan supports 25,000 contacts, and Pro plan supports 100,000 contacts with unlimited products and 3 communities.

Source
Whatfix: Does it require changes to the target application?

No. It works as an overlay injected via a browser extension or a script, which is why the security review matters more than the technical effort.

Whatfix: Will guidance break when the vendor updates the UI?

It can. Content needs an owner who monitors and repairs it after vendor releases.

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