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Marketing · head to head

Google Analytics vs Julius

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Julius logo

Julius

Influencer Marketing

AI-powered influencer marketing analytics

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Julius julius is owned by Triller, with the site footer reading JuliusWorks, LLC, A Triller Company
  • They diverge on capability: Google Analytics covers Real-time analytics, Julius covers AI-powered analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Julius actually diverge.

Attributes where Google Analytics and Julius differ
AttributeGoogle AnalyticsJulius
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Api
CategoryMarketingInfluencer Marketing
Founded19982017

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking
  • Google Ads

Only in Julius

  • AI-powered analytics
  • Creator recommendations
  • Campaign analysis
  • Performance tracking
  • Competitive benchmarking
  • Report generation
  • Predictive analytics
  • Instagram

Both cover

  • Audience insights

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Julius
  • Event tracking and user behaviour analysisnot Julius
  • Traffic source and conversion trackingnot Julius

Julius

  • Searching influencer profiles across eight social networksnot Google Analytics
  • Managing influencer campaigns for brands and agencies in one placenot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Julius

  • Julius is owned by Triller, with the site footer reading JuliusWorks, LLC, A Triller Company
  • Pricing is by quote only, with no rate, tier or minimum published; the site offers only a demo request or sign in

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Julius

On request
  • Professional$undefined/month
    • AI analytics
    • Creator recommendations
    • Campaign insights

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want acquisition tracking.
Google Analytics review

Choose Julius if

  • You need ai-powered analytics.
  • You work on Web, Api.
  • You also want creator recommendations.
Julius review

Questions people ask

Is Google Analytics or Julius better?
Neither clearly leads. Google Analytics starts at Free and Julius at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Julius?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for Julius.
Does Google Analytics or Julius run on more platforms?
Google Analytics runs on Web. Julius runs on Web, Api.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Julius starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Julius is typically brought in for.
What can Google Analytics do that Julius cannot?
Google Analytics covers Real-time analytics, Acquisition tracking, Behavior flow, Conversion tracking. Julius covers AI-powered analytics, Creator recommendations, Campaign analysis, Performance tracking. Both handle Audience insights.
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