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Influencer Marketing · head to head

Julius vs Ruler Analytics

Julius logo

Julius

Influencer Marketing

AI-powered influencer marketing analytics

From
On request
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Julius julius is owned by Triller, with the site footer reading JuliusWorks, LLC, A Triller Company; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Julius covers AI-powered analytics, Ruler Analytics covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Julius and Ruler Analytics actually diverge.

Attributes where Julius and Ruler Analytics differ
AttributeJuliusRuler Analytics
Starting priceOn request£299/month
Pricing modelsubscriptionUnknown
PlatformsWeb, ApiWeb
CategoryInfluencer MarketingMarketing
Founded20172012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Julius

  • AI-powered analytics
  • Creator recommendations
  • Audience insights
  • Campaign analysis
  • Performance tracking
  • Competitive benchmarking
  • Report generation
  • Predictive analytics

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Cloud deployment
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

Julius

  • Searching influencer profiles across eight social networksnot Ruler Analytics
  • Managing influencer campaigns for brands and agencies in one placenot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Julius
  • ROI measurementnot Julius
  • Lead trackingnot Julius
  • Revenue attributionnot Julius

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Julius

  • Julius is owned by Triller, with the site footer reading JuliusWorks, LLC, A Triller Company
  • Pricing is by quote only, with no rate, tier or minimum published; the site offers only a demo request or sign in

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Julius

On request
  • Professional$undefined/month
    • AI analytics
    • Creator recommendations
    • Campaign insights

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Julius if

  • You need ai-powered analytics.
  • You work on Web, Api.
  • You also want creator recommendations.
Julius review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Julius or Ruler Analytics better?
Neither clearly leads. Julius starts at On request and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Julius or Ruler Analytics?
Julius starts at On request and Ruler Analytics at £299/month.
Does Julius or Ruler Analytics run on more platforms?
Julius runs on Web, Api. Ruler Analytics runs on Web.
What is Julius best used for?
Julius is most often used for searching influencer profiles across eight social networks, managing influencer campaigns for brands and agencies in one place. Of those, searching influencer profiles across eight social networks and managing influencer campaigns for brands and agencies in one place are not what Ruler Analytics is typically brought in for.
What can Julius do that Ruler Analytics cannot?
Julius covers AI-powered analytics, Creator recommendations, Audience insights, Campaign analysis. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Cloud deployment, Web support, Api support.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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