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Automation Integration · head to head

Integromat vs Whatagraph

Integromat logo

Integromat

Automation Integration

Automate your workflow

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Integromat covers Visual workflow builder, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Integromat and Whatagraph actually diverge.

Attributes where Integromat and Whatagraph differ
AttributeIntegromatWhatagraph
Pricing modelfreemiumsubscription
PlatformsWeb, ApiWeb, Mobile, Api
CategoryAutomation IntegrationMarketing
Founded20132016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Integromat

  • Visual workflow builder
  • Webhooks
  • Data transformation
  • Error handling
  • Conditional logic
  • Scheduling
  • Team collaboration
  • 1000+ apps

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Integromat

  • workflow automationnot Whatagraph
  • integration between appsnot Whatagraph
  • task automationnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Integromat
  • Blending data from multiple ad platforms into one dashboardnot Integromat
  • White-labelled reporting under an agency's own brandingnot Integromat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Integromat

  • The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
  • Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
  • Make API access requires a paid plan
  • Priority execution and full text log search are Pro features
  • Overage protection is Enterprise only, so cheaper plans can run up charges

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Integromat

Free
  • FreeFree
    • 1000 credits monthly
    • basic workflow builder
    • access to 3000+ apps
  • Core$9/month
    • 10k credits
    • unlimited active scenarios
    • scheduled scenarios down to the minute
  • Pro$16/month
    • 10k credits
    • priority execution
    • custom variables
  • Teams$29/month
    • 10k credits
    • team collaboration
    • team roles

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Integromat if

  • You need visual workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want webhooks.
Integromat review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Integromat or Whatagraph better?
Neither clearly leads. Integromat starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Integromat or Whatagraph?
Integromat starts at Free and Whatagraph at Free.
Does Integromat or Whatagraph run on more platforms?
Integromat runs on Web, Api. Whatagraph runs on Web, Mobile, Api.
Can I use Integromat for free?
Both have a free tier, so you can try either at no cost before committing.
What is Integromat best used for?
Integromat is most often used for workflow automation, integration between apps, task automation. Of those, workflow automation and integration between apps are not what Whatagraph is typically brought in for.
What can Integromat do that Whatagraph cannot?
Integromat covers Visual workflow builder, Webhooks, Data transformation, Error handling. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Integromat: What is the free tier for Make?

Make's free tier provides 1,000 credits monthly, access to 3,000+ apps, a basic no-code workflow builder, and a 15-minute minimum interval between scenario runs.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Integromat: Can I save money with annual billing on Make?

Yes, Make offers 15% or more savings when paying annually instead of monthly billing.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Integromat: How does Make's credit system work?

Each module action in Make consumes credits, with most basic actions using one credit per execution. Credits expire monthly for monthly plans or annually for yearly subscriptions.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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