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Automation Integration · head to head

Hevo Data vs Whatagraph

Hevo Data logo

Hevo Data

Automation Integration

The easiest way to move data reliably

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hevo Data billed on events ingested rather than on connectors or seats, so the bill tracks how chatty the sources are; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Hevo Data covers No-code pipeline builder, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hevo Data and Whatagraph actually diverge.

Attributes where Hevo Data and Whatagraph differ
AttributeHevo DataWhatagraph
Pricing modelusage-basedsubscription
PlatformsWeb, CloudWeb, Mobile, Api
CategoryAutomation IntegrationMarketing

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hevo Data

  • No-code pipeline builder
  • Real-time sync
  • Data validation
  • Error handling
  • Monitoring
  • Data transformation
  • Scheduling
  • 150+ sources

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Hevo Data

  • Data pipeline and ETL managementnot Whatagraph
  • Cloud data integrationnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Hevo Data
  • Blending data from multiple ad platforms into one dashboardnot Hevo Data
  • White-labelled reporting under an agency's own brandingnot Hevo Data

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hevo Data

  • Billed on events ingested rather than on connectors or seats, so the bill tracks how chatty the sources are
  • The free plan allows 1M events a month and the Starter plan starts at $265 a month billed annually
  • Event volume is a priced tier inside each plan, at 5M, 20M or 50M on Starter
  • Usage above the plan quota is charged as on demand on top of the subscription, and the overage rate is not published anywhere on the pricing page
  • Paying monthly rather than annually raises Starter from $265 to $299

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Hevo Data

Free
  • FreeFree
    • Up to 1M events/month
    • 1-hour scheduling
    • Up to 5 users
  • Starter$265/month
    • 5M-20M events/month options
    • Up to 10 users
    • 150+ connectors
  • Professional$750/month
    • 20M-100M events/month options
    • Unlimited users
    • Hevo APIs
  • Business Critical$null/month
    • Custom quote required
    • Streaming pipelines
    • Role-based access control

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Hevo Data if

  • You need no-code pipeline builder.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want real-time sync.
Hevo Data review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Hevo Data or Whatagraph better?
Neither clearly leads. Hevo Data starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hevo Data or Whatagraph?
Hevo Data starts at Free and Whatagraph at Free.
Does Hevo Data or Whatagraph run on more platforms?
Hevo Data runs on Web, Cloud. Whatagraph runs on Web, Mobile, Api.
Can I use Hevo Data for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hevo Data best used for?
Hevo Data is most often used for data pipeline and etl management, cloud data integration. Of those, data pipeline and etl management and cloud data integration are not what Whatagraph is typically brought in for.
What can Hevo Data do that Whatagraph cannot?
Hevo Data covers No-code pipeline builder, Real-time sync, Data validation, Error handling. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Hevo Data: How much does Hevo Data cost?

Hevo Data offers a free plan (up to 1M events/month) and paid plans starting at $265/month (Starter for 5M-20M events/month) up to $750/month (Professional for 20M-100M events/month).

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Hevo Data: How are Hevo Data events counted?

Each record inserted, updated, or deleted in the destination counts as one event toward the monthly quota.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Hevo Data: Does Hevo Data offer annual discounts?

Yes, Hevo Data offers 12% discount for annual billing on all paid plans.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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