Softwr

Automation Integration · head to head

Parabola vs Whatagraph

Parabola logo

Parabola

Automation Integration

Visual flow automation for modern teams

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Parabola the Basic plan allows 1 user and 1,000 credits with limited AI; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Parabola covers Visual workflow builder, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Parabola and Whatagraph actually diverge.

Attributes where Parabola and Whatagraph differ
AttributeParabolaWhatagraph
Pricing modelfreemiumsubscription
PlatformsWebWeb, Mobile, Api
CategoryAutomation IntegrationMarketing
Founded20152016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Parabola

  • Visual workflow builder
  • Data transformation
  • Conditional logic
  • Looping
  • Error handling
  • Monitoring
  • Scheduling
  • 300+ apps

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Parabola

  • Workflow automation for operations and finance teamsnot Whatagraph
  • Data integration across 1,000+ sourcesnot Whatagraph
  • Automation and reporting workflowsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Parabola
  • Blending data from multiple ad platforms into one dashboardnot Parabola
  • White-labelled reporting under an agency's own brandingnot Parabola

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Parabola

  • The Basic plan allows 1 user and 1,000 credits with limited AI
  • No price is published for either the self serve or the business tier
  • Credits are consumed when agents run, and further credits are bought pay as you go
  • Role based access control, SSO, version history and SLAs all sit on the unpriced business plan

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Parabola

Free

No published plan breakdown. See the Parabola review.

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Parabola if

  • You need visual workflow builder.
  • You want to start without paying.
  • You also want data transformation.
Parabola review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Parabola or Whatagraph better?
Neither clearly leads. Parabola starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Parabola or Whatagraph?
Parabola starts at Free and Whatagraph at Free.
Does Parabola or Whatagraph run on more platforms?
Parabola runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Parabola for free?
Both have a free tier, so you can try either at no cost before committing.
What is Parabola best used for?
Parabola is most often used for workflow automation for operations and finance teams, data integration across 1,000+ sources, automation and reporting workflows. Of those, workflow automation for operations and finance teams and data integration across 1,000+ sources are not what Whatagraph is typically brought in for.
What can Parabola do that Whatagraph cannot?
Parabola covers Visual workflow builder, Data transformation, Conditional logic, Looping. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Parabola: How much does Parabola cost?

Parabola does not publish specific pricing rates. The service uses a credit-based system where credits are consumed when agents run. Self-serve plans include a monthly credit allotment, and Business plans require a custom quote.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Parabola: Does Parabola offer a free plan?

Yes, Parabola offers a free tier indefinitely for self-serve users with limited credits and basic features including the Prowork agent builder and pre-built integrations.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Parabola: What features are included in Parabola's Business plan?

Business plans include all self-serve features plus automation engineer enablement, deployment support, proof of concept on production data, enterprise security with SSO, service level agreements, and a dedicated account manager.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Parabola: Can I upgrade from free to Business later?

Yes, customers can start on free or self-serve plans and upgrade to Business plans at any time.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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