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Automation Integration · head to head

Integromat vs Postscript

Integromat logo

Integromat

Automation Integration

Automate your workflow

From
Free
Rated
-
Full reviewWebsite
Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Integromat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying; Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • They diverge on capability: Integromat covers Visual workflow builder, Postscript covers Shopify segmentation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Integromat and Postscript actually diverge.

Attributes where Integromat and Postscript differ
AttributeIntegromatPostscript
Starting priceFree$49/month
Pricing modelfreemiumPer month plus per message sent
Free tierYesNo
PlatformsWeb, ApiWeb, iOS
CategoryAutomation IntegrationMarketing
Founded2013Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Integromat

  • Visual workflow builder
  • Webhooks
  • Data transformation
  • Error handling
  • Conditional logic
  • Scheduling
  • Team collaboration
  • 1000+ apps

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

What people use each for

The jobs each tool is most often brought in to do.

Integromat

  • workflow automationnot Postscript
  • integration between appsnot Postscript
  • task automationnot Postscript

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Integromat
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Integromat
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Integromat
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Integromat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Integromat

  • The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
  • Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
  • Make API access requires a paid plan
  • Priority execution and full text log search are Pro features
  • Overage protection is Enterprise only, so cheaper plans can run up charges

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Pricing, plan by plan

Integromat

Free
  • FreeFree
    • 1000 credits monthly
    • basic workflow builder
    • access to 3000+ apps
  • Core$9/month
    • 10k credits
    • unlimited active scenarios
    • scheduled scenarios down to the minute
  • Pro$16/month
    • 10k credits
    • priority execution
    • custom variables
  • Teams$29/month
    • 10k credits
    • team collaboration
    • team roles

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Which should you pick?

Choose Integromat if

  • You need visual workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want webhooks.
Integromat review

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Questions people ask

Is Integromat or Postscript better?
Neither clearly leads. Integromat starts at Free and Postscript at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Integromat or Postscript?
Integromat has a free tier; the other does not. Paid plans start at Free for Integromat and $49/month for Postscript.
Does Integromat or Postscript run on more platforms?
Integromat runs on Web, Api. Postscript runs on Web, iOS.
Can I use Integromat for free?
Yes. Integromat has a free tier, so you can try it without paying. Postscript starts at $49/month.
What is Integromat best used for?
Integromat is most often used for workflow automation, integration between apps, task automation. Of those, workflow automation and integration between apps are not what Postscript is typically brought in for.
What can Integromat do that Postscript cannot?
Integromat covers Visual workflow builder, Webhooks, Data transformation, Error handling. Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations.

Answered from the vendors’ own pages

Integromat: What is the free tier for Make?

Make's free tier provides 1,000 credits monthly, access to 3,000+ apps, a basic no-code workflow builder, and a 15-minute minimum interval between scenario runs.

Source
Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Integromat: Can I save money with annual billing on Make?

Yes, Make offers 15% or more savings when paying annually instead of monthly billing.

Source
Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Integromat: How does Make's credit system work?

Each module action in Make consumes credits, with most basic actions using one credit per execution. Credits expire monthly for monthly plans or annually for yearly subscriptions.

Source
Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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