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Automation Integration · head to head

Automate.io vs Whatagraph

Automate.io logo

Automate.io

Automation Integration

Connect and automate your cloud applications

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Automate.io no longer exists as a product. automate.io redirects to notion.com, which acquired the company and wound the integration service down; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Automate.io covers Multi-step automations, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Automate.io and Whatagraph actually diverge.

Attributes where Automate.io and Whatagraph differ
AttributeAutomate.ioWhatagraph
Pricing modelusage-basedsubscription
PlatformsWeb, MobileWeb, Mobile, Api
CategoryAutomation IntegrationMarketing
Founded20142016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Automate.io

  • Multi-step automations
  • Conditional logic
  • Data mapping
  • Error handling
  • Scheduling
  • Webhooks
  • API integrations
  • 500+ apps

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Shopify
  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Automate.io

  • Workflow Automationnot Whatagraph
  • Data Integrationnot Whatagraph
  • Process Automationnot Whatagraph
  • App Integrationnot Whatagraph
  • API Connectivitynot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Automate.io
  • Blending data from multiple ad platforms into one dashboardnot Automate.io
  • White-labelled reporting under an agency's own brandingnot Automate.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Automate.io

  • No longer exists as a product. automate.io redirects to notion.com, which acquired the company and wound the integration service down
  • Existing automations were not portable to Notion, so users had to rebuild elsewhere

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Automate.io

Free
  • FreeFree
    • 250 tasks/month
    • 2 automations
  • Starter$15/month
    • 5000 tasks/month
    • Unlimited automations
    • Email support
  • Professional$50/month
    • Unlimited tasks
    • Priority support
    • Advanced features

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Automate.io if

  • You need multi-step automations.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want conditional logic.
Automate.io review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Automate.io or Whatagraph better?
Neither clearly leads. Automate.io starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Automate.io or Whatagraph?
Automate.io starts at Free and Whatagraph at Free.
Does Automate.io or Whatagraph run on more platforms?
Automate.io runs on Web, Mobile. Whatagraph runs on Web, Mobile, Api.
Can I use Automate.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Automate.io best used for?
Automate.io is most often used for workflow automation, data integration, process automation, app integration. Of those, workflow automation and data integration are not what Whatagraph is typically brought in for.
What can Automate.io do that Whatagraph cannot?
Automate.io covers Multi-step automations, Conditional logic, Data mapping, Error handling. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Shopify, GDPR compliant.

Answered from the vendors’ own pages

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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