Automation & Integration · head to head
Grouparoo vs Integromat
The short version
- Each has a real cost: Grouparoo standard Cloud plan is metered by records synced rather than users, starting at $150/month for 100K records and rising to $600/month for 1M records; Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
- They diverge on capability: Grouparoo covers Data syncing, Integromat covers Visual workflow builder.
Where they differ
Only the attributes on which Grouparoo and Integromat actually diverge.
| Attribute | Grouparoo | Integromat |
|---|---|---|
| Platforms | Web, Self-hosted | Web, Api |
| Founded | 2020 | 2013 |
Identical on both: starting price (Free), pricing model (usage-based), free tier (Yes), user rating (Not yet rated), category (Automation & Integration).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Grouparoo
- Data syncing
- Audience building
- Real-time activation
- Monitoring
- 100+ integrations
- Data warehouses
- Marketing platforms
- Self-hosted option
Only in Integromat
- Visual workflow builder
- Webhooks
- Conditional logic
- Team collaboration
- 1000+ apps
- Custom APIs
- REST endpoints
- SSL encryption
Both cover
- Data transformation
- Error handling
- Scheduling
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Grouparoo
- Syncing customer data from a warehouse into marketing and support toolsnot Integromat
Integromat
- Building automated workflows between SaaS applications without codenot Grouparoo
- Moving and transforming data between tools on a schedule or triggernot Grouparoo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Grouparoo
- Standard Cloud plan is metered by records synced rather than users, starting at $150/month for 100K records and rising to $600/month for 1M records
- Grouparoo has been acquired by Airbyte, per the vendor: "Grouparoo has been acquired by Airbyte"
Integromat
- The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
- Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
- Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
- Make API access requires a paid plan
- Priority execution and full text log search are Pro features
- Overage protection is Enterprise only, so cheaper plans can run up charges
Pricing, plan by plan
Grouparoo
Free- Open SourceFree
- Self-hosted
- Community support
- Cloud$100/month
- Cloud hosted
- Email support
- Enterprise$500/month
- Advanced features
- Dedicated support
Integromat
Free- FreeFree
- 1000 operations
- 10 scenarios
- Core$10/month
- 10000 operations
- 100 scenarios
- Pro$25/month
- Unlimited operations
- Unlimited scenarios
Which should you pick?
Choose Grouparoo if
- You need data syncing.
- You want to start without paying.
- You work on Web, Self-hosted.
- You also want audience building.
Choose Integromat if
- You need visual workflow builder.
- You want to start without paying.
- You work on Web, Api.
- You also want webhooks.
Questions people ask
- Is Grouparoo or Integromat better?
- Neither clearly leads. Grouparoo starts at Free and Integromat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Grouparoo or Integromat?
- Grouparoo starts at Free and Integromat at Free.
- Does Grouparoo or Integromat run on more platforms?
- Grouparoo runs on Web, Self-hosted. Integromat runs on Web, Api.
- Can I use Grouparoo for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Grouparoo best used for?
- Grouparoo is most often used for syncing customer data from a warehouse into marketing and support tools. Of those, syncing customer data from a warehouse into marketing and support tools is not what Integromat is typically brought in for.
- What can Grouparoo do that Integromat cannot?
- Grouparoo covers Data syncing, Audience building, Real-time activation, Monitoring. Integromat covers Visual workflow builder, Webhooks, Conditional logic, Team collaboration. Both handle Data transformation, Error handling, Scheduling, GDPR.
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