Influencer Marketing · head to head
Influential vs Collabstr
Influential
Influencer Marketing
Enterprise influencer marketing platform
- From
- On request
- Rated
- -
Collabstr
Influencer Marketing
Influencer marketplace and management platform
- From
- Free
- Rated
- -
The short version
- Only Collabstr has a free tier, so it costs nothing to try first.
- Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Collabstr the Internet Archive's capture of Collabstr's pricing page on 28 November 2020 listed Lite at $69/month with a 15% transaction fee and collabs visible for 7 days, Pro at $99/month with a 7% fee and collabs visible for 20 days, and Managed starting at $999/month with a $3,000 minimum budget and a dedicated account manager.
- They diverge on capability: Influential covers Creator discovery, Collabstr covers Creator marketplace.
Where they differ
Only the attributes on which Influential and Collabstr actually diverge.
| Attribute | Influential | Collabstr |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | subscription | transaction |
| Free tier | No | Yes |
| Platforms | Web, Api | Web, Mobile, Api |
| Founded | 2013 | 2019 |
Identical on both: user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Influential
- Creator discovery
- Content tracking
- Audience analysis
- Performance analytics
- ROI measurement
- Content library
- Advanced reporting
Only in Collabstr
- Creator marketplace
- Collaboration tools
- Payment processing
- Content approval
- Performance tracking
- Review system
- Analytics
- Stripe
Both cover
- Campaign management
- TikTok
- YouTube
- GDPR
- Cloud deployment
- Web support
- Api support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Influential
- Matching brands to creators using audience and performance datanot Collabstr
- Running large brand influencer campaigns as a managed engagementnot Collabstr
Collabstr
No use cases recorded yet. See the Collabstr review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Influential
- Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
- No price, package or minimum is published; the site offers only a 30-minute call
Collabstr
- The Internet Archive's capture of Collabstr's pricing page on 28 November 2020 listed Lite at $69/month with a 15% transaction fee and collabs visible for 7 days, Pro at $99/month with a 7% fee and collabs visible for 20 days, and Managed starting at $999/month with a $3,000 minimum budget and a dedicated account manager.
Pricing, plan by plan
Influential
On request- Enterprise$undefined/month
- Creator discovery
- Campaign management
- Content tracking
Collabstr
Free- FreeFree
- Creator profile
- Browse campaigns
- Community access
Which should you pick?
Choose Influential if
- You need creator discovery.
- You work on Web, Api.
- You also want content tracking.
Choose Collabstr if
- You need creator marketplace.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want collaboration tools.
Questions people ask
- Is Influential or Collabstr better?
- Neither clearly leads. Influential starts at On request and Collabstr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Influential or Collabstr?
- Collabstr has a free tier; the other does not. Paid plans start at On request for Influential and Free for Collabstr.
- Does Influential or Collabstr run on more platforms?
- Influential runs on Web, Api. Collabstr runs on Web, Mobile, Api.
- Can I use Collabstr for free?
- Yes. Collabstr has a free tier, so you can try it without paying. Influential starts at On request.
- What is Influential best used for?
- Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Collabstr is typically brought in for.
- What can Influential do that Collabstr cannot?
- Influential covers Creator discovery, Content tracking, Audience analysis, Performance analytics. Collabstr covers Creator marketplace, Collaboration tools, Payment processing, Content approval. Both handle Campaign management, Instagram, TikTok, YouTube.