Software · head to head
IDENTIFIX vs CDK Global
The short version
- They diverge on capability: IDENTIFIX covers Direct-Hit database, CDK Global covers Dealer Management System.
Where they differ
Only the attributes on which IDENTIFIX and CDK Global actually diverge.
| Attribute | IDENTIFIX | CDK Global |
|---|---|---|
| Starting price | $99/month | On request |
| Pricing model | subscription | quote |
| Platforms | Web, Desktop, Mobile | Web, Desktop, Api |
| Founded | 1987 | 2014 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in IDENTIFIX
- Direct-Hit database
- Confirmed fixes
- OEM repair info
- Wiring diagrams
- TSB access
- Component locators
- Hotline support
- Training videos
Only in CDK Global
- Dealer Management System
- Sales desking
- F&I management
- Service scheduling
- Parts inventory
- Accounting
- CRM integration
- Digital retailing
Both cover
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
IDENTIFIX
- Automotive repair shops looking up verified repair fixes and diagnostic data for specific vehiclesnot CDK Global
CDK Global
- Dealership operationsnot IDENTIFIX
- Sales managementnot IDENTIFIX
- Service departmentnot IDENTIFIX
- Parts managementnot IDENTIFIX
- Financial reportingnot IDENTIFIX
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
IDENTIFIX
- Promotional monthly pricing reverts after 2 months: Pro Academy rises from $278/mo to $298/mo and Pro rises from $268/mo to $288/mo
- DIY plan at $29.99/mo limits database access to a single vehicle only, versus full vehicle database on Academy and Pro plans
- Technician training and certification prep are excluded from the Pro plan and included only on the pricier Academy plan
CDK Global
Nothing recorded yet. See the CDK Global review.
Pricing, plan by plan
IDENTIFIX
$99/month- Direct-Hit$99/month
- Confirmed fixes
- OEM information
- Wiring diagrams
- Direct-Hit Pro$159/month
- Everything in Direct-Hit
- Hotline calls
- Expert assistance
- Shop Plus$249/month
- Everything in Pro
- Multiple users
- Shop management
CDK Global
On request- Drive$undefined/month
- Core DMS functionality
- Sales & F&I
- Service & parts
- Drive+$undefined/month
- Everything in Drive
- Advanced CRM
- Digital retailing
- Enterprise$undefined/month
- Everything in Drive+
- Custom integrations
- Dedicated support
Which should you pick?
Choose IDENTIFIX if
- You need direct-hit database.
- You work on Web, Desktop, Mobile.
- You also want confirmed fixes.
Choose CDK Global if
- You need dealer management system.
- You work on Web, Desktop, Api.
- You also want sales desking.
Questions people ask
- Is IDENTIFIX or CDK Global better?
- Neither clearly leads. IDENTIFIX starts at $99/month and CDK Global at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, IDENTIFIX or CDK Global?
- IDENTIFIX starts at $99/month and CDK Global at On request.
- Does IDENTIFIX or CDK Global run on more platforms?
- IDENTIFIX runs on Web, Desktop, Mobile. CDK Global runs on Web, Desktop, Api.
- What is IDENTIFIX best used for?
- IDENTIFIX is most often used for automotive repair shops looking up verified repair fixes and diagnostic data for specific vehicles. Of those, automotive repair shops looking up verified repair fixes and diagnostic data for specific vehicles is not what CDK Global is typically brought in for.
- What can IDENTIFIX do that CDK Global cannot?
- IDENTIFIX covers Direct-Hit database, Confirmed fixes, OEM repair info, Wiring diagrams. CDK Global covers Dealer Management System, Sales desking, F&I management, Service scheduling. Both handle Data encryption.
Related pages
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