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CARFAX for Dealers vs IDENTIFIX

CARFAX for Dealers logo

CARFAX for Dealers

Software

Show them the CARFAX

From
On request
Rated
-
Full reviewWebsite
IDENTIFIX logo

IDENTIFIX

Software

Fix it the first time

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CARFAX for Dealers the App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.; IDENTIFIX promotional monthly pricing reverts after 2 months: Pro Academy rises from $278/mo to $298/mo and Pro rises from $268/mo to $288/mo
  • They diverge on capability: CARFAX for Dealers covers Vehicle history reports, IDENTIFIX covers Direct-Hit database.

Where they differ

Only the attributes on which CARFAX for Dealers and IDENTIFIX actually diverge.

Attributes where CARFAX for Dealers and IDENTIFIX differ
AttributeCARFAX for DealersIDENTIFIX
Starting priceOn request$99/month
PlatformsWeb, Mobile, ApiWeb, Desktop, Mobile
Founded19841987

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CARFAX for Dealers

  • Vehicle history reports
  • Service history
  • Accident history
  • 1-Owner finder
  • CARFAX listings
  • Service retention
  • Dealer website tools
  • Customer leads

Only in IDENTIFIX

  • Direct-Hit database
  • Confirmed fixes
  • OEM repair info
  • Wiring diagrams
  • TSB access
  • Component locators
  • Hotline support
  • Training videos

Both cover

  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

CARFAX for Dealers

  • Vehicle historynot IDENTIFIX
  • Customer trustnot IDENTIFIX
  • Inventory merchandisingnot IDENTIFIX
  • Service retentionnot IDENTIFIX
  • Lead generationnot IDENTIFIX

IDENTIFIX

  • Automotive repair shops looking up verified repair fixes and diagnostic data for specific vehiclesnot CARFAX for Dealers

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CARFAX for Dealers

  • The App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.

IDENTIFIX

  • Promotional monthly pricing reverts after 2 months: Pro Academy rises from $278/mo to $298/mo and Pro rises from $268/mo to $288/mo
  • DIY plan at $29.99/mo limits database access to a single vehicle only, versus full vehicle database on Academy and Pro plans
  • Technician training and certification prep are excluded from the Pro plan and included only on the pricier Academy plan

Pricing, plan by plan

CARFAX for Dealers

On request
  • Basic$undefined/month
    • Vehicle history reports
    • Inventory listings
    • Dealer website badge
  • Advantage$undefined/month
    • Everything in Basic
    • CARFAX Hot Listings
    • Service retention tools
  • Advantage Plus$undefined/month
    • Everything in Advantage
    • Snap report
    • 1-owner leads

IDENTIFIX

$99/month
  • Direct-Hit$99/month
    • Confirmed fixes
    • OEM information
    • Wiring diagrams
  • Direct-Hit Pro$159/month
    • Everything in Direct-Hit
    • Hotline calls
    • Expert assistance
  • Shop Plus$249/month
    • Everything in Pro
    • Multiple users
    • Shop management

Which should you pick?

Choose CARFAX for Dealers if

  • You need vehicle history reports.
  • You work on Web, Mobile, Api.
  • You also want service history.
CARFAX for Dealers review

Choose IDENTIFIX if

  • You need direct-hit database.
  • You work on Web, Desktop, Mobile.
  • You also want confirmed fixes.
IDENTIFIX review

Questions people ask

Is CARFAX for Dealers or IDENTIFIX better?
Neither clearly leads. CARFAX for Dealers starts at On request and IDENTIFIX at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CARFAX for Dealers or IDENTIFIX?
CARFAX for Dealers starts at On request and IDENTIFIX at $99/month.
Does CARFAX for Dealers or IDENTIFIX run on more platforms?
CARFAX for Dealers runs on Web, Mobile, Api. IDENTIFIX runs on Web, Desktop, Mobile.
What is CARFAX for Dealers best used for?
CARFAX for Dealers is most often used for vehicle history, customer trust, inventory merchandising, service retention. Of those, vehicle history and customer trust are not what IDENTIFIX is typically brought in for.
What can CARFAX for Dealers do that IDENTIFIX cannot?
CARFAX for Dealers covers Vehicle history reports, Service history, Accident history, 1-Owner finder. IDENTIFIX covers Direct-Hit database, Confirmed fixes, OEM repair info, Wiring diagrams. Both handle Data encryption, Cloud deployment.
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