Automotive · head to head
Black Book vs IDENTIFIX
The short version
- Each has a real cost: Black Book luxury sedans show larger spreads between Black Book and consumer valuations when market demand is weak; IDENTIFIX promotional monthly pricing reverts after 2 months: Pro Academy rises from $278/mo to $298/mo and Pro rises from $268/mo to $288/mo
- They diverge on capability: Black Book covers Real-time pricing, IDENTIFIX covers Direct-Hit database.
Where they differ
Only the attributes on which Black Book and IDENTIFIX actually diverge.
| Attribute | Black Book | IDENTIFIX |
|---|---|---|
| Starting price | $199/month | $99/month |
| Platforms | Web, iOS, Android | Web, Desktop, Mobile |
| Founded | 1955 | 1987 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Automotive).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Black Book
- Real-time pricing
- Wholesale valuations
- Market trends
- Pricing reports
- Dealer insights
- Auction data
- Vehicle history
- Price alerts
Only in IDENTIFIX
- Direct-Hit database
- Confirmed fixes
- OEM repair info
- Wiring diagrams
- TSB access
- Component locators
- Hotline support
- Training videos
Both cover
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Black Book
- Dealership Managementnot IDENTIFIX
- Service Schedulingnot IDENTIFIX
- Inventory Managementnot IDENTIFIX
- Sales Operationsnot IDENTIFIX
- Customer Relationshipnot IDENTIFIX
IDENTIFIX
- Automotive repair shops looking up verified repair fixes and diagnostic data for specific vehiclesnot Black Book
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Black Book
- Luxury sedans show larger spreads between Black Book and consumer valuations when market demand is weak
- Electric vehicle valuations are highly volatile due to rapidly changing battery technology and market demand
IDENTIFIX
- Promotional monthly pricing reverts after 2 months: Pro Academy rises from $278/mo to $298/mo and Pro rises from $268/mo to $288/mo
- DIY plan at $29.99/mo limits database access to a single vehicle only, versus full vehicle database on Academy and Pro plans
- Technician training and certification prep are excluded from the Pro plan and included only on the pricier Academy plan
Pricing, plan by plan
Black Book
$199/month- Basic$199/month
- Wholesale pricing
- Basic reports
- Single user
- Professional$399/month
- Everything in Basic
- Advanced reports
- Multiple users
- Enterprise$undefined/month
- Everything in Professional
- API access
- Custom feeds
IDENTIFIX
$99/month- Direct-Hit$99/month
- Confirmed fixes
- OEM information
- Wiring diagrams
- Direct-Hit Pro$159/month
- Everything in Direct-Hit
- Hotline calls
- Expert assistance
- Shop Plus$249/month
- Everything in Pro
- Multiple users
- Shop management
Which should you pick?
Choose Black Book if
- You need real-time pricing.
- You work on Web, iOS, Android.
- You also want wholesale valuations.
Choose IDENTIFIX if
- You need direct-hit database.
- You work on Web, Desktop, Mobile.
- You also want confirmed fixes.
Questions people ask
- Is Black Book or IDENTIFIX better?
- Neither clearly leads. Black Book starts at $199/month and IDENTIFIX at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Black Book or IDENTIFIX?
- Black Book starts at $199/month and IDENTIFIX at $99/month.
- Does Black Book or IDENTIFIX run on more platforms?
- Black Book runs on Web, iOS, Android. IDENTIFIX runs on Web, Desktop, Mobile.
- What is Black Book best used for?
- Black Book is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what IDENTIFIX is typically brought in for.
- What can Black Book do that IDENTIFIX cannot?
- Black Book covers Real-time pricing, Wholesale valuations, Market trends, Pricing reports. IDENTIFIX covers Direct-Hit database, Confirmed fixes, OEM repair info, Wiring diagrams. Both handle Data encryption.
Related pages
Other head to heads
- Black Book vs Carfax
- Black Book vs CDK Global
- Black Book vs Edmunds
- Black Book vs AutoCheck
- Black Book vs CARFAX for Dealers
- Black Book vs Cox Automotive
- Black Book vs AllData
- Black Book vs CarGurus
- Black Book vs Cars.com
- Black Book vs CCC Intelligent Solutions
- Black Book vs Kelley Blue Book
- Black Book vs Reynolds and Reynolds
- Black Book vs Tekion
- Black Book vs Audatex
- Black Book vs Autel MaxiSys
- Black Book vs AutoFluent
- Black Book vs AutoiPacket
- Black Book vs AutoTrader
- IDENTIFIX vs Carfax
- IDENTIFIX vs CDK Global
- IDENTIFIX vs Edmunds
- IDENTIFIX vs AutoCheck
- IDENTIFIX vs CARFAX for Dealers
- IDENTIFIX vs Cox Automotive
- IDENTIFIX vs AllData
- IDENTIFIX vs CarGurus
- IDENTIFIX vs Cars.com
- IDENTIFIX vs CCC Intelligent Solutions
- IDENTIFIX vs Kelley Blue Book
- IDENTIFIX vs Reynolds and Reynolds
- IDENTIFIX vs Tekion
- IDENTIFIX vs Audatex
- IDENTIFIX vs Autel MaxiSys
- IDENTIFIX vs AutoFluent
- IDENTIFIX vs AutoiPacket
- IDENTIFIX vs AutoTrader


