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Remote Work · head to head

HubSpot CRM vs ZoomInfo

HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: HubSpot CRM covers Contact management, ZoomInfo covers Contact database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot CRM and ZoomInfo actually diverge.

Attributes where HubSpot CRM and ZoomInfo differ
AttributeHubSpot CRMZoomInfo
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Mobile iOS, Mobile AndroidWeb
CategoryRemote WorkSales Enablement
Founded20062007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Zapier

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • HubSpot
  • Outlook

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Contact and deal management for sales teamsnot ZoomInfo
  • Customer data organization and reportingnot ZoomInfo
  • Team collaboration with permission controlsnot ZoomInfo

ZoomInfo

  • Lead generationnot HubSpot CRM
  • Account-based marketingnot HubSpot CRM
  • Sales accelerationnot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is HubSpot CRM or ZoomInfo better?
Neither clearly leads. HubSpot CRM starts at Free and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or ZoomInfo?
HubSpot CRM has a free tier; the other does not. Paid plans start at Free for HubSpot CRM and On request for ZoomInfo.
Does HubSpot CRM or ZoomInfo run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. ZoomInfo runs on Web.
Can I use HubSpot CRM for free?
Yes. HubSpot CRM has a free tier, so you can try it without paying. ZoomInfo starts at On request.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for contact and deal management for sales teams, customer data organization and reporting, team collaboration with permission controls. Of those, contact and deal management for sales teams and customer data organization and reporting are not what ZoomInfo is typically brought in for.
What can HubSpot CRM do that ZoomInfo cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
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Related pages

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