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Remote Work · head to head

HubSpot CRM vs Wisely

HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
Wisely logo

Wisely

Restaurants

Guest intelligence and CRM for restaurants

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice; Wisely wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices
  • They diverge on capability: HubSpot CRM covers Contact management, Wisely covers Guest CRM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot CRM and Wisely actually diverge.

Attributes where HubSpot CRM and Wisely differ
AttributeHubSpot CRMWisely
Starting priceFree$200/month
Free tierYesNo
PlatformsWeb, Mobile iOS, Mobile AndroidWeb, Ios, Android
CategoryRemote WorkRestaurants
Founded20062013

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Salesforce

Only in Wisely

  • Guest CRM
  • Waitlist
  • Reservations
  • Feedback
  • Marketing
  • Analytics
  • Toast
  • Square

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Contact and deal management for sales teamsnot Wisely
  • Customer data organization and reportingnot Wisely
  • Team collaboration with permission controlsnot Wisely

Wisely

  • Restaurant customer intelligence and loyalty marketingnot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Wisely

  • Wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices

Pricing, plan by plan

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Wisely

$200/month
  • Standard$200/month
    • CRM
    • Waitlist
    • Basic features
  • EnterpriseFree
    • Custom pricing
    • Full features

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose Wisely if

  • You need guest crm.
  • You work on Web, Ios, Android.
  • You also want waitlist.
Wisely review

Questions people ask

Is HubSpot CRM or Wisely better?
Neither clearly leads. HubSpot CRM starts at Free and Wisely at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Wisely?
HubSpot CRM has a free tier; the other does not. Paid plans start at Free for HubSpot CRM and $200/month for Wisely.
Does HubSpot CRM or Wisely run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Wisely runs on Web, Ios, Android.
Can I use HubSpot CRM for free?
Yes. HubSpot CRM has a free tier, so you can try it without paying. Wisely starts at $200/month.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for contact and deal management for sales teams, customer data organization and reporting, team collaboration with permission controls. Of those, contact and deal management for sales teams and customer data organization and reporting are not what Wisely is typically brought in for.
What can HubSpot CRM do that Wisely cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Wisely covers Guest CRM, Waitlist, Reservations, Feedback. Both handle Web support.

Answered from the vendors’ own pages

HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Wisely: Is Wisely compliant with data privacy regulations?

Yes. Wisely is GDPR and CCPA compliant as a Data Processor. Clients own their data, and the platform includes features to manage all Data Subject rights within Wisely.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
Wisely: What security certifications does Wisely have?

Wisely is SOC 2 compliant and completes regular internal and external security audits. The infrastructure maintains a 99.9% uptime SLA with data classifications aligned to NIST and ISO standards.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
Wisely: Which POS and ordering systems integrate with Wisely?

Wisely integrates with major systems including Toast, Micros, Olo, Oracle, Shopify, and hundreds of other point solutions to aggregate customer data across all channels.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
Wisely: Do I need to be enrolled in a loyalty program to have my data tracked?

No. Wisely provides visibility into 100% of customers, not just loyalty members, enabling brands to understand behaviors and customer lifetime value across their entire guest base.

Source
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