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Software · head to head

HubSpot CRM vs OpenTable

HubSpot CRM logo

HubSpot CRM

Software

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
OpenTable logo

OpenTable

Software

Restaurant reservation and management platform

From
$39/month
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot CRM starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier; OpenTable openTable for Restaurants charges a subscription fee on top of per-cover network fees: Basic is $149/month with covers free for the first 30 days then $1.50 per network cover, Core is $299/month at $1 per network cover, and Pro is $499/month also at $1 per network cover, so cost scales with both plan tier and diner volume rather than a flat seat price (archived plans page, 5 November 2025)
  • They diverge on capability: HubSpot CRM covers Contact management, OpenTable covers Online reservations.

Where they differ

Only the attributes on which HubSpot CRM and OpenTable actually diverge.

Attributes where HubSpot CRM and OpenTable differ
AttributeHubSpot CRMOpenTable
Starting priceFree$39/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Mobile iOS, Mobile AndroidWeb, Ios, Android
Founded20061998

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Salesforce

Only in OpenTable

  • Online reservations
  • Table management
  • Guest profiles
  • Waitlist
  • Marketing tools
  • Reviews
  • Toast
  • Square

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Video Conferencingnot OpenTable
  • Team Collaborationnot OpenTable
  • Project Managementnot OpenTable

OpenTable

  • Point of Salenot HubSpot CRM
  • Order Managementnot HubSpot CRM
  • Inventory Controlnot HubSpot CRM
  • Staff Schedulingnot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier

OpenTable

  • OpenTable for Restaurants charges a subscription fee on top of per-cover network fees: Basic is $149/month with covers free for the first 30 days then $1.50 per network cover, Core is $299/month at $1 per network cover, and Pro is $499/month also at $1 per network cover, so cost scales with both plan tier and diner volume rather than a flat seat price (archived plans page, 5 November 2025)
  • On the Basic plan, reservations booked through the restaurant's own website are not free: they cost $0.25 per cover or a $49/month flat fee, a charge that is waived only on the higher Core and Pro tiers (archived plans page, 5 November 2025)

Pricing, plan by plan

HubSpot CRM

Free
  • FreeFree
    • CRM
    • Landing pages
    • Email
  • Starter$50/month
    • Email campaigns
    • Advanced features
    • Support
  • Professional$800/month
    • Advanced automation
    • Custom integration
    • Support

OpenTable

$39/month
  • Basic$39/month
    • Reservations
    • Table management
  • Core$249/month
    • Guest profiles
    • Marketing
  • Pro$449/month
    • Full features
    • Premium support

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose OpenTable if

  • You need online reservations.
  • You work on Web, Ios, Android.
  • You also want table management.
OpenTable review

Questions people ask

Is HubSpot CRM or OpenTable better?
Neither clearly leads. HubSpot CRM starts at Free and OpenTable at $39/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or OpenTable?
HubSpot CRM has a free tier; the other does not. Paid plans start at Free for HubSpot CRM and $39/month for OpenTable.
Does HubSpot CRM or OpenTable run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. OpenTable runs on Web, Ios, Android.
Can I use HubSpot CRM for free?
Yes. HubSpot CRM has a free tier, so you can try it without paying. OpenTable starts at $39/month.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for video conferencing, team collaboration, project management. Of those, video conferencing and team collaboration are not what OpenTable is typically brought in for.
What can HubSpot CRM do that OpenTable cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. OpenTable covers Online reservations, Table management, Guest profiles, Waitlist. Both handle Web support.
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Related pages

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