Softwr

Productivity · head to head

HEY vs Tana

HEY logo

HEY

Productivity

Flat annual subscription email service from 37signals, with its own hey.com domain and a distinctive Screener

From
$99/year
Rated
-
Full reviewWebsite
Tana logo

Tana

Productivity

The everything app for your personal workspace

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tana has a free tier, so it costs nothing to try first.
  • Each has a real cost: HEY there is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.; Tana the free plan hosts only 5 meetings a month with AI transcripts and summaries
  • They diverge on capability: HEY covers The Screener, Tana covers Outliner interface.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which HEY and Tana actually diverge.

Attributes where HEY and Tana differ
AttributeHEYTana
Starting price$99/yearFree
Pricing modelPer user per monthsubscription
Free tierNoYes
PlatformsMac, Windows, Web, iOS, AndroidWeb, Desktop
FoundedUnknown2020

Identical on both: user rating (Not yet rated), category (Productivity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HEY

  • The Screener
  • Imbox, Feed and Paper Trail
  • Reply Later stack
  • Focus and Reply mode
  • Screen sharing style clips
  • No tracking pixels

Only in Tana

  • Outliner interface
  • Supertags
  • Live queries
  • AI integration
  • Graph views
  • Email capture
  • API
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

HEY

  • Someone who wants to replace Gmail or iCloud Mail entirely with an email service built around approving senders before they reach the inboxnot Tana
  • A user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversationnot Tana
  • A family that wants shared but individually addressed email under one annual plannot Tana
  • A small company wanting HEY for Work on its own domain with the Screener model for the whole teamnot Tana

Tana

  • Structured note taking with a graph based supertag data modelnot HEY
  • Automatic meeting capture with AI transcripts and summariesnot HEY
  • Turning notes into queryable structured databasesnot HEY

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HEY

  • There is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.
  • Adopting HEY means changing your actual email address, not just installing a new client, which is a bigger migration than switching apps on an existing address.
  • The Screener and categorisation model is a real departure from a standard inbox, and some users take time to adjust or find it gets in the way for high volume mail.
  • Short vanity addresses carry steep additional annual fees, up to 999 US dollars a year for a two character address.
  • It does not connect to or manage existing Gmail, Outlook or iCloud accounts, so it cannot be used as a general client the way Mimestream or Apple Mail can.

Tana

  • The free plan hosts only 5 meetings a month with AI transcripts and summaries
  • The free plan connects only 1 calendar and allows 50 AI queries
  • Pro is $30 per user per month at standard price, with $20 shown as an early bird rate
  • Max is $120 per user per month at standard price, with $80 shown as an early bird rate
  • Integrations and full MCP require the Pro plan
  • Dedicated support and onboarding, and unlimited agents, skills and types, require the Max plan
  • The Business plan is custom priced, billed yearly and has no published rate
  • The free trial runs 30 days

Pricing, plan by plan

HEY

$99/year
  • HEY for You$99/year
    • One hey.com email address
    • Screener, Imbox, Feed and Paper Trail
    • Billed annually only, no monthly option
  • HEY for Families$179/year
    • Covers up to five family members
    • Same features as HEY for You per member
  • HEY for Work$12/month
    • Per user, for organisations on a company domain
    • Admin controls for a team

Tana

Free
  • FreeFree
    • 5 hosted meetings monthly with AI transcripts
    • 1 calendar connection
    • 50 AI queries
  • Pro$20/month
    • Early bird pricing (regular $30/month)
    • Unlimited hosted meetings
    • Botless meeting agent for Zoom, Teams, Google Meet
  • Max$80/month
    • Early bird pricing (regular $120/month)
    • 5x more AI than Pro plan
    • Dedicated support and onboarding
  • Business$null/year
    • Custom pricing (billed yearly)
    • SAML SSO and advanced security controls
    • Designated customer success manager

Which should you pick?

Choose HEY if

  • You need the screener.
  • You work on Mac, Windows, Web, iOS, Android.
  • You also want imbox, feed and paper trail.
HEY review

Choose Tana if

  • You need outliner interface.
  • You want to start without paying.
  • You work on Web, Desktop.
  • You also want supertags.
Tana review

Questions people ask

Is HEY or Tana better?
Neither clearly leads. HEY starts at $99/year and Tana at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HEY or Tana?
Tana has a free tier; the other does not. Paid plans start at $99/year for HEY and Free for Tana.
Does HEY or Tana run on more platforms?
HEY runs on Mac, Windows, Web, iOS, Android. Tana runs on Web, Desktop.
Can I use Tana for free?
Yes. Tana has a free tier, so you can try it without paying. HEY starts at $99/year.
What is HEY best used for?
HEY is most often used for someone who wants to replace gmail or icloud mail entirely with an email service built around approving senders before they reach the inbox, a user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversation, a family that wants shared but individually addressed email under one annual plan, a small company wanting hey for work on its own domain with the screener model for the whole team. Of those, someone who wants to replace gmail or icloud mail entirely with an email service built around approving senders before they reach the inbox and a user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversation are not what Tana is typically brought in for.
What can HEY do that Tana cannot?
HEY covers The Screener, Imbox, Feed and Paper Trail, Reply Later stack, Focus and Reply mode. Tana covers Outliner interface, Supertags, Live queries, AI integration.

Answered from the vendors’ own pages

HEY: Can I use HEY with my existing Gmail address?

No. HEY provides its own hey.com email address; it is not a client layered over an existing Gmail or other account.

Tana: What is Tana's cheapest paid plan?

Tana Pro starts at $20/month with early bird pricing (regular $30/month) per user, offering unlimited hosted meetings and AI transcripts.

Source
HEY: Is there a free plan?

No. HEY offers a trial but bills annually only, with no free tier and no month to month option for individuals.

Tana: Does Tana offer a free trial?

Yes, Tana provides a 30-day free trial with no credit card required, plus a 60-day refund window for yearly plan subscribers.

Source
HEY: What is the Screener?

A feature that holds mail from any new sender until the user explicitly approves them, before it appears in the inbox at all.

Tana: What is the difference between Tana Pro and Max plans?

Max provides 5x more AI than Pro ($80/month early bird or $120 regular), dedicated support, onboarding, and unlimited agents and skills.

Source
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