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Productivity · head to head

HEY vs Samsung Food

HEY logo

HEY

Productivity

Flat annual subscription email service from 37signals, with its own hey.com domain and a distinctive Screener

From
$99/year
Rated
-
Full reviewWebsite
Samsung Food logo

Samsung Food

Productivity

Recipe and grocery list app, formerly Whisk, rebranded after Samsung acquisition and integrated with Samsung appliances

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Samsung Food has a free tier, so it costs nothing to try first.
  • Each has a real cost: HEY there is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.; Samsung Food the appliance integration, its most distinctive feature, is only useful to someone who owns compatible Samsung kitchen hardware.
  • They diverge on capability: HEY covers The Screener, Samsung Food covers Recipe import.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which HEY and Samsung Food actually diverge.

Attributes where HEY and Samsung Food differ
AttributeHEYSamsung Food
Starting price$99/yearFree
Pricing modelPer user per monthFree, no subscription
Free tierNoYes
PlatformsMac, Windows, Web, iOS, AndroidiOS, Android, Web

Identical on both: user rating (Not yet rated), category (Productivity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HEY

  • The Screener
  • Imbox, Feed and Paper Trail
  • Reply Later stack
  • Focus and Reply mode
  • Screen sharing style clips
  • No tracking pixels

Only in Samsung Food

  • Recipe import
  • Automatic grocery list generation
  • AI meal suggestions
  • Samsung appliance integration
  • Nutrition information
  • Shared lists

What people use each for

The jobs each tool is most often brought in to do.

HEY

  • Someone who wants to replace Gmail or iCloud Mail entirely with an email service built around approving senders before they reach the inboxnot Samsung Food
  • A user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversationnot Samsung Food
  • A family that wants shared but individually addressed email under one annual plannot Samsung Food
  • A small company wanting HEY for Work on its own domain with the Screener model for the whole teamnot Samsung Food

Samsung Food

  • Someone who owns Samsung kitchen appliances and wants recipes to send settings directly to the ovennot HEY
  • A household wanting a shared grocery list that builds itself from saved recipesnot HEY
  • A home cook who saves recipes from social media and wants ingredients turned into a shopping list automaticallynot HEY
  • Someone who previously used Whisk and needs to know it is the same product under a new namenot HEY

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HEY

  • There is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.
  • Adopting HEY means changing your actual email address, not just installing a new client, which is a bigger migration than switching apps on an existing address.
  • The Screener and categorisation model is a real departure from a standard inbox, and some users take time to adjust or find it gets in the way for high volume mail.
  • Short vanity addresses carry steep additional annual fees, up to 999 US dollars a year for a two character address.
  • It does not connect to or manage existing Gmail, Outlook or iCloud accounts, so it cannot be used as a general client the way Mimestream or Apple Mail can.

Samsung Food

  • The appliance integration, its most distinctive feature, is only useful to someone who owns compatible Samsung kitchen hardware.
  • The rebrand from Whisk to Samsung Food in 2023 means older references, saved links or bookmarks under the Whisk name can confuse returning users.
  • As a Samsung ecosystem product, its long-term roadmap is tied to Samsung hardware strategy rather than to the grocery list feature on its own.
  • Recipe import from arbitrary websites and social media can be inconsistent depending on how a source page is structured.
  • It lacks some of the granular list customisation, such as manual sorting by store aisle, that dedicated list apps like AnyList and Bring focus on.

Pricing, plan by plan

HEY

$99/year
  • HEY for You$99/year
    • One hey.com email address
    • Screener, Imbox, Feed and Paper Trail
    • Billed annually only, no monthly option
  • HEY for Families$179/year
    • Covers up to five family members
    • Same features as HEY for You per member
  • HEY for Work$12/month
    • Per user, for organisations on a company domain
    • Admin controls for a team

Samsung Food

Free
  • Samsung FoodFree
    • Recipe import and saving
    • Automatic grocery lists
    • Samsung appliance integration

Which should you pick?

Choose HEY if

  • You need the screener.
  • You work on Mac, Windows, Web, iOS, Android.
  • You also want imbox, feed and paper trail.
HEY review

Choose Samsung Food if

  • You need recipe import.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want automatic grocery list generation.
Samsung Food review

Questions people ask

Is HEY or Samsung Food better?
Neither clearly leads. HEY starts at $99/year and Samsung Food at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HEY or Samsung Food?
Samsung Food has a free tier; the other does not. Paid plans start at $99/year for HEY and Free for Samsung Food.
Does HEY or Samsung Food run on more platforms?
HEY runs on Mac, Windows, Web, iOS, Android. Samsung Food runs on iOS, Android, Web.
Can I use Samsung Food for free?
Yes. Samsung Food has a free tier, so you can try it without paying. HEY starts at $99/year.
What is HEY best used for?
HEY is most often used for someone who wants to replace gmail or icloud mail entirely with an email service built around approving senders before they reach the inbox, a user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversation, a family that wants shared but individually addressed email under one annual plan, a small company wanting hey for work on its own domain with the screener model for the whole team. Of those, someone who wants to replace gmail or icloud mail entirely with an email service built around approving senders before they reach the inbox and a user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversation are not what Samsung Food is typically brought in for.
What can HEY do that Samsung Food cannot?
HEY covers The Screener, Imbox, Feed and Paper Trail, Reply Later stack, Focus and Reply mode. Samsung Food covers Recipe import, Automatic grocery list generation, AI meal suggestions, Samsung appliance integration.

Answered from the vendors’ own pages

HEY: Can I use HEY with my existing Gmail address?

No. HEY provides its own hey.com email address; it is not a client layered over an existing Gmail or other account.

Samsung Food: Is Samsung Food the same as Whisk?

Yes, Samsung acquired Whisk in 2019 and rebranded it entirely to Samsung Food in August 2023; Whisk no longer exists as a separate app.

HEY: Is there a free plan?

No. HEY offers a trial but bills annually only, with no free tier and no month to month option for individuals.

Samsung Food: Is Samsung Food free?

Yes, it has no subscription or paid tier.

HEY: What is the Screener?

A feature that holds mail from any new sender until the user explicitly approves them, before it appears in the inbox at all.

Samsung Food: Do I need Samsung appliances to use it?

No, the core recipe and grocery list features work without them, but appliance integration only works with compatible Samsung hardware.

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