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Productivity · head to head

Bring! vs HEY

Bring! logo

Bring!

Productivity

Free shared grocery list app with a simple icon-based interface, no subscription required for core use

From
Free
Rated
-
Full reviewWebsite
HEY logo

HEY

Productivity

Flat annual subscription email service from 37signals, with its own hey.com domain and a distinctive Screener

From
$99/year
Rated
-
Full reviewWebsite

The short version

  • Only Bring! has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bring! its recipe management is simpler than AnyList or Samsung Food, so it is a weaker choice for someone who wants to build out a recipe collection.; HEY there is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.
  • They diverge on capability: Bring! covers Shared shopping lists, HEY covers The Screener.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Bring! and HEY actually diverge.

Attributes where Bring! and HEY differ
AttributeBring!HEY
Starting priceFree$99/year
Pricing modelFree, with an optional paid Premium tier for extrasPer user per month
Free tierYesNo
PlatformsiOS, Android, WebMac, Windows, Web, iOS, Android

Identical on both: user rating (Not yet rated), category (Productivity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bring!

  • Shared shopping lists
  • Icon-based item catalogue
  • Recipe to list
  • Multiple lists
  • Offline use
  • Optional Premium tier

Only in HEY

  • The Screener
  • Imbox, Feed and Paper Trail
  • Reply Later stack
  • Focus and Reply mode
  • Screen sharing style clips
  • No tracking pixels

What people use each for

The jobs each tool is most often brought in to do.

Bring!

  • A household that wants a fast, free shared shopping list with no subscription requirednot HEY
  • Someone who prefers picking items from a visual catalogue rather than typing free text every timenot HEY
  • A user who wants basic recipe-to-list functionality without a full recipe managernot HEY
  • A family wanting separate lists for different stores or occasions kept in sync automaticallynot HEY

HEY

  • Someone who wants to replace Gmail or iCloud Mail entirely with an email service built around approving senders before they reach the inboxnot Bring!
  • A user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversationnot Bring!
  • A family that wants shared but individually addressed email under one annual plannot Bring!
  • A small company wanting HEY for Work on its own domain with the Screener model for the whole teamnot Bring!

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bring!

  • Its recipe management is simpler than AnyList or Samsung Food, so it is a weaker choice for someone who wants to build out a recipe collection.
  • It has no smart appliance integration, unlike Samsung Food, so it offers nothing extra for a household with connected kitchen hardware.
  • Store-layout customisation for sorting items is less granular than AnyList offers.
  • The icon-based catalogue, while fast, can be limiting for unusual or specific items not well represented in the illustrated catalogue.
  • The free tier carries ads, which the optional Premium subscription removes.

HEY

  • There is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.
  • Adopting HEY means changing your actual email address, not just installing a new client, which is a bigger migration than switching apps on an existing address.
  • The Screener and categorisation model is a real departure from a standard inbox, and some users take time to adjust or find it gets in the way for high volume mail.
  • Short vanity addresses carry steep additional annual fees, up to 999 US dollars a year for a two character address.
  • It does not connect to or manage existing Gmail, Outlook or iCloud accounts, so it cannot be used as a general client the way Mimestream or Apple Mail can.

Pricing, plan by plan

Bring!

Free
  • Bring!Free
    • Shared shopping lists
    • Icon-based item catalogue
    • Recipe to list
  • Bring! Premium$1.99/month
    • Ad removal
    • Extra themes and convenience features

HEY

$99/year
  • HEY for You$99/year
    • One hey.com email address
    • Screener, Imbox, Feed and Paper Trail
    • Billed annually only, no monthly option
  • HEY for Families$179/year
    • Covers up to five family members
    • Same features as HEY for You per member
  • HEY for Work$12/month
    • Per user, for organisations on a company domain
    • Admin controls for a team

Which should you pick?

Choose Bring! if

  • You need shared shopping lists.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want icon-based item catalogue.
Bring! review

Choose HEY if

  • You need the screener.
  • You work on Mac, Windows, Web, iOS, Android.
  • You also want imbox, feed and paper trail.
HEY review

Questions people ask

Is Bring! or HEY better?
Neither clearly leads. Bring! starts at Free and HEY at $99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bring! or HEY?
Bring! has a free tier; the other does not. Paid plans start at Free for Bring! and $99/year for HEY.
Does Bring! or HEY run on more platforms?
Bring! runs on iOS, Android, Web. HEY runs on Mac, Windows, Web, iOS, Android.
Can I use Bring! for free?
Yes. Bring! has a free tier, so you can try it without paying. HEY starts at $99/year.
What is Bring! best used for?
Bring! is most often used for a household that wants a fast, free shared shopping list with no subscription required, someone who prefers picking items from a visual catalogue rather than typing free text every time, a user who wants basic recipe-to-list functionality without a full recipe manager, a family wanting separate lists for different stores or occasions kept in sync automatically. Of those, a household that wants a fast, free shared shopping list with no subscription required and someone who prefers picking items from a visual catalogue rather than typing free text every time are not what HEY is typically brought in for.
What can Bring! do that HEY cannot?
Bring! covers Shared shopping lists, Icon-based item catalogue, Recipe to list, Multiple lists. HEY covers The Screener, Imbox, Feed and Paper Trail, Reply Later stack, Focus and Reply mode.

Answered from the vendors’ own pages

Bring!: Is Bring! free?

Yes, the core shared shopping list function is free; Premium is optional and adds cosmetic and convenience extras.

HEY: Can I use HEY with my existing Gmail address?

No. HEY provides its own hey.com email address; it is not a client layered over an existing Gmail or other account.

Bring!: Does it support recipes?

It has a simpler recipe-to-list feature, less developed than AnyList or Samsung Food.

HEY: Is there a free plan?

No. HEY offers a trial but bills annually only, with no free tier and no month to month option for individuals.

Bring!: Does it work offline?

Yes, lists remain usable offline and sync once a connection is restored.

HEY: What is the Screener?

A feature that holds mail from any new sender until the user explicitly approves them, before it appears in the inbox at all.

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