Is Coggle or HEY better?

Neither clearly leads. Coggle starts at Free and HEY at $99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Coggle or HEY?

Coggle has a free tier; the other does not. Paid plans start at Free for Coggle and $99/year for HEY.

Does Coggle or HEY run on more platforms?

Coggle runs on Web. HEY runs on Mac, Windows, Web, iOS, Android.

Can I use Coggle for free?

Yes. Coggle has a free tier, so you can try it without paying. HEY starts at $99/year.

What is Coggle best used for?

Coggle is most often used for real-time team collaboration on diagrams, mind mapping and visual brainstorming, process documentation and flowcharts, project planning visualization. Of those, real-time team collaboration on diagrams and mind mapping and visual brainstorming are not what HEY is typically brought in for.

What can Coggle do that HEY cannot?

HEY covers The Screener, Imbox, Feed and Paper Trail, Reply Later stack, Focus and Reply mode.

Productivity · head to head

Coggle vs HEY

Coggle

Productivity

Simple, Fast, and Powerful Mind Maps. Just Coggle it!

From: Free
Rated: -

Full review Website

HEY

Productivity

Flat annual subscription email service from 37signals, with its own hey.com domain and a distinctive Screener

From: $99/year
Rated: -

Full review Website

The short version

Only Coggle has a free tier, so it costs nothing to try first.
Each has a real cost: Coggle free plan limited to 3 private diagrams; upgrade required for more private diagrams; HEY there is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.
Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Coggle and HEY actually diverge.

Attributes where Coggle and HEY differ
Attribute	Coggle	HEY
Starting price	Free	$99/year
Pricing model	freemium	Per user per month
Free tier	Yes	No
Platforms	Web	Mac, Windows, Web, iOS, Android

Identical on both: user rating (Not yet rated), category (Productivity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Coggle

Nothing recorded that HEY does not also cover.

Only in HEY

The Screener
Imbox, Feed and Paper Trail
Reply Later stack
Focus and Reply mode
Screen sharing style clips
No tracking pixels

What people use each for

The jobs each tool is most often brought in to do.

Coggle

Real-time team collaboration on diagramsnot HEY
Mind mapping and visual brainstormingnot HEY
Process documentation and flowchartsnot HEY
Project planning visualizationnot HEY

HEY

Someone who wants to replace Gmail or iCloud Mail entirely with an email service built around approving senders before they reach the inboxnot Coggle
A user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversationnot Coggle
A family that wants shared but individually addressed email under one annual plannot Coggle
A small company wanting HEY for Work on its own domain with the Screener model for the whole teamnot Coggle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Coggle

Free plan limited to 3 private diagrams; upgrade required for more private diagrams
Organisation plan requires per-member billing with minimum 3-member commitment
Enterprise pricing requires email inquiry with no published rates

HEY

There is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.
Adopting HEY means changing your actual email address, not just installing a new client, which is a bigger migration than switching apps on an existing address.
The Screener and categorisation model is a real departure from a standard inbox, and some users take time to adjust or find it gets in the way for high volume mail.
Short vanity addresses carry steep additional annual fees, up to 999 US dollars a year for a two character address.
It does not connect to or manage existing Gmail, Outlook or iCloud accounts, so it cannot be used as a general client the way Mimestream or Apple Mail can.

Pricing, plan by plan

Coggle

Free

Free ForeverFree
- 3 private diagrams
- Unlimited public diagrams
- Real-time collaboration
Awesome$5/month
- Unlimited private diagrams
- Advanced formatting options
- Full chat history
Organisation$8/month
- SAML Single Sign On
- Separate personal workspace
- Consolidated billing

HEY

$99/year

HEY for You$99/year
- One hey.com email address
- Screener, Imbox, Feed and Paper Trail
- Billed annually only, no monthly option
HEY for Families$179/year
- Covers up to five family members
- Same features as HEY for You per member
HEY for Work$12/month
- Per user, for organisations on a company domain
- Admin controls for a team

Which should you pick?

Choose Coggle if

You want to start without paying.

Coggle review

Choose HEY if

You need the screener.
You work on Mac, Windows, Web, iOS, Android.
You also want imbox, feed and paper trail.

HEY review

Questions people ask

Is Coggle or HEY better?: Neither clearly leads. Coggle starts at Free and HEY at $99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Coggle or HEY?: Coggle has a free tier; the other does not. Paid plans start at Free for Coggle and $99/year for HEY.
Does Coggle or HEY run on more platforms?: Coggle runs on Web. HEY runs on Mac, Windows, Web, iOS, Android.
Can I use Coggle for free?: Yes. Coggle has a free tier, so you can try it without paying. HEY starts at $99/year.
What is Coggle best used for?: Coggle is most often used for real-time team collaboration on diagrams, mind mapping and visual brainstorming, process documentation and flowcharts, project planning visualization. Of those, real-time team collaboration on diagrams and mind mapping and visual brainstorming are not what HEY is typically brought in for.
What can Coggle do that HEY cannot?: HEY covers The Screener, Imbox, Feed and Paper Trail, Reply Later stack, Focus and Reply mode.

Answered from the vendors’ own pages

Coggle: How much does Coggle cost?

Coggle offers a free plan forever for up to 3 private diagrams and unlimited public diagrams. Awesome plan costs $5/month for unlimited private diagrams. Organisation plan costs $8 per member per month with team administration features and SAML SSO.

Source

HEY: Can I use HEY with my existing Gmail address?

No. HEY provides its own hey.com email address; it is not a client layered over an existing Gmail or other account.

Coggle: Is there a free version of Coggle?

Yes, Coggle Free Forever is available at no cost and includes 3 private diagrams, unlimited public diagrams, real-time collaboration, and PDF/image export capabilities.

Source

HEY: Is there a free plan?

No. HEY offers a trial but bills annually only, with no free tier and no month to month option for individuals.

Coggle: What does Coggle charge for enterprise plans?

Enterprise pricing is custom and requires contacting [email protected]. No published rates are available on the pricing page.

Source

HEY: What is the Screener?

A feature that holds mail from any new sender until the user explicitly approves them, before it appears in the inbox at all.

Coggle: Can multiple team members use one Coggle account?

All plans include real-time collaboration. The Organisation plan ($8/member/month) adds SAML SSO, separate workspaces, and consolidated billing for team administration.

Source

Coggle vs HEY

Coggle

HEY

The short version

Where they differ

What each one covers

Only in Coggle

Only in HEY

What people use each for

Coggle

HEY

Where each one falls short

Coggle

HEY

Pricing, plan by plan

Coggle

HEY

Which should you pick?

Choose Coggle if

Choose HEY if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Coggle

More on HEY

Keep looking

Other head to heads