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Productivity · head to head

FigJam vs HEY

FigJam logo

FigJam

Productivity

Free online whiteboard for teams

From
Free
Rated
-
Full reviewWebsite
HEY logo

HEY

Productivity

Flat annual subscription email service from 37signals, with its own hey.com domain and a distinctive Screener

From
$99/year
Rated
-
Full reviewWebsite

The short version

  • Only FigJam has a free tier, so it costs nothing to try first.
  • Each has a real cost: FigJam organization and Enterprise tiers are billed annually only, with no monthly billing option; HEY there is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.
  • They diverge on capability: FigJam covers Infinite whiteboard, HEY covers The Screener.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which FigJam and HEY actually diverge.

Attributes where FigJam and HEY differ
AttributeFigJamHEY
Starting priceFree$99/year
Pricing modelfreemiumPer user per month
Free tierYesNo
PlatformsWeb, Windows, Macos, Ios, AndroidMac, Windows, Web, iOS, Android
Founded2012Unknown

Identical on both: user rating (Not yet rated), category (Productivity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FigJam

  • Infinite whiteboard
  • Real-time collaboration
  • Sticky notes
  • Drawing tools
  • Shapes
  • Widgets
  • Templates
  • Voting

Only in HEY

  • The Screener
  • Imbox, Feed and Paper Trail
  • Reply Later stack
  • Focus and Reply mode
  • Screen sharing style clips
  • No tracking pixels

What people use each for

The jobs each tool is most often brought in to do.

FigJam

  • Teams running collaborative brainstorming and whiteboarding sessions bundled into an existing Figma plannot HEY

HEY

  • Someone who wants to replace Gmail or iCloud Mail entirely with an email service built around approving senders before they reach the inboxnot FigJam
  • A user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversationnot FigJam
  • A family that wants shared but individually addressed email under one annual plannot FigJam
  • A small company wanting HEY for Work on its own domain with the Screener model for the whole teamnot FigJam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FigJam

  • Organization and Enterprise tiers are billed annually only, with no monthly billing option
  • Free Starter plan caps AI credit usage at 150 credits per day and 500 per month, well below the 3,000 monthly AI credits on a Professional full seat

HEY

  • There is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.
  • Adopting HEY means changing your actual email address, not just installing a new client, which is a bigger migration than switching apps on an existing address.
  • The Screener and categorisation model is a real departure from a standard inbox, and some users take time to adjust or find it gets in the way for high volume mail.
  • Short vanity addresses carry steep additional annual fees, up to 999 US dollars a year for a two character address.
  • It does not connect to or manage existing Gmail, Outlook or iCloud accounts, so it cannot be used as a general client the way Mimestream or Apple Mail can.

Pricing, plan by plan

FigJam

Free
  • FreeFree
    • Unlimited editable boards
    • Basic tools
    • Unlimited viewers
  • Paid$5/month
    • Everything in Free
    • Advanced templates
    • Moderation tools

HEY

$99/year
  • HEY for You$99/year
    • One hey.com email address
    • Screener, Imbox, Feed and Paper Trail
    • Billed annually only, no monthly option
  • HEY for Families$179/year
    • Covers up to five family members
    • Same features as HEY for You per member
  • HEY for Work$12/month
    • Per user, for organisations on a company domain
    • Admin controls for a team

Which should you pick?

Choose FigJam if

  • You need infinite whiteboard.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want real-time collaboration.
FigJam review

Choose HEY if

  • You need the screener.
  • You work on Mac, Windows, Web, iOS, Android.
  • You also want imbox, feed and paper trail.
HEY review

Questions people ask

Is FigJam or HEY better?
Neither clearly leads. FigJam starts at Free and HEY at $99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FigJam or HEY?
FigJam has a free tier; the other does not. Paid plans start at Free for FigJam and $99/year for HEY.
Does FigJam or HEY run on more platforms?
FigJam runs on Web, Windows, Macos, Ios, Android. HEY runs on Mac, Windows, Web, iOS, Android.
Can I use FigJam for free?
Yes. FigJam has a free tier, so you can try it without paying. HEY starts at $99/year.
What is FigJam best used for?
FigJam is most often used for teams running collaborative brainstorming and whiteboarding sessions bundled into an existing figma plan. Of those, teams running collaborative brainstorming and whiteboarding sessions bundled into an existing figma plan is not what HEY is typically brought in for.
What can FigJam do that HEY cannot?
FigJam covers Infinite whiteboard, Real-time collaboration, Sticky notes, Drawing tools. HEY covers The Screener, Imbox, Feed and Paper Trail, Reply Later stack, Focus and Reply mode.

Answered from the vendors’ own pages

FigJam: Is FigJam included with Figma or sold separately?

FigJam is included at no additional cost with all Figma plans, from the free Starter plan through Enterprise.

Source
HEY: Can I use HEY with my existing Gmail address?

No. HEY provides its own hey.com email address; it is not a client layered over an existing Gmail or other account.

FigJam: How many AI credits does each Figma plan include for FigJam?

The Professional plan includes 3,000 AI credits per month, Organization plan includes 3,500 AI credits per month, and Enterprise plan includes 4,250 AI credits per month. Starter (free) does not include AI features.

Source
HEY: Is there a free plan?

No. HEY offers a trial but bills annually only, with no free tier and no month to month option for individuals.

FigJam: What can I do with FigJam's open sessions feature?

FigJam allows anyone to join open sessions for 24 hours without needing a Figma account, and you can create unlimited open sessions across your team.

Source
HEY: What is the Screener?

A feature that holds mail from any new sender until the user explicitly approves them, before it appears in the inbox at all.

FigJam: What diagramming capabilities does FigJam include?

FigJam includes advanced shapes for technical diagramming such as AWS, GCP, Azure, and Kubernetes components, plus standard diagramming tools and connectors. All these features are available on every paid plan.

Source
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