Software · head to head
Gusto vs Zenoti
The short version
- Each has a real cost: Gusto customer service can be slow and unresponsive to issues; Zenoti zenoti publishes no prices: the pricing page names plans by business type but gives no rate, no per location fee and no minimum, and routes every enquiry to a quote or demo
- They diverge on capability: Gusto covers Automated payroll, Zenoti covers Appointment booking.
Where they differ
Only the attributes on which Gusto and Zenoti actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Gusto
- Automated payroll
- Tax filing
- Benefits administration
- Time tracking
- Employee onboarding
- HR compliance
- Workers' comp
- 401(k) management
Only in Zenoti
- Appointment booking
- Point of sale
- Inventory management
- Marketing automation
- Employee management
- Membership management
- Gift cards
- Business intelligence
Both cover
- QuickBooks
- Xero
- SOC2
- PCI DSS
What people use each for
The jobs each tool is most often brought in to do.
Gusto
- Payroll processingnot Zenoti
- Benefits administrationnot Zenoti
- Tax compliancenot Zenoti
- Employee onboardingnot Zenoti
- Time trackingnot Zenoti
Zenoti
- Running multi location spa, salon and medspa chains on one platformnot Gusto
- Centralising appointment booking, point of sale and inventory across sitesnot Gusto
- Managing memberships, packages and customer marketing for large operatorsnot Gusto
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Gusto
- Customer service can be slow and unresponsive to issues
- Weak reporting capabilities, cannot export data to spreadsheets for analysis
- Support staff lacks deep payroll expertise and knowledge
- Rehired employees do not have settings reset, causing manual cleanup work
- City tax handling requires additional monitoring and monitoring
- Onboarding can have issues with bank account verification and tax registration
Zenoti
- Zenoti publishes no prices: the pricing page names plans by business type but gives no rate, no per location fee and no minimum, and routes every enquiry to a quote or demo
- Multi location pricing is described as customised to the customer's footprint, so two buyers of the same size are not guaranteed the same rate
- Communication costs such as messaging are billed on consumption on top of the plan
- Functionality is extended through paid add ons rather than being included in a single plan
Pricing, plan by plan
Gusto
$49/monthNo published plan breakdown. See the Gusto review.
Zenoti
$200/month- Essential$200/month
- Appointment booking
- Client management
- POS
- Professional$350/month
- Everything in Essential
- Marketing automation
- Inventory management
- Enterprise$undefined/month
- Everything in Professional
- Multi-location
- Custom integrations
Which should you pick?
Choose Zenoti if
- You need appointment booking.
- You work on Web, Ios, Android, Api.
- You also want point of sale.
Questions people ask
- Is Gusto or Zenoti better?
- Neither clearly leads. Gusto starts at $49/month and Zenoti at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Gusto or Zenoti?
- Gusto starts at $49/month and Zenoti at $200/month.
- Does Gusto or Zenoti run on more platforms?
- Gusto runs on Web. Zenoti runs on Web, Ios, Android, Api.
- What is Gusto best used for?
- Gusto is most often used for payroll processing, benefits administration, tax compliance, employee onboarding. Of those, payroll processing and benefits administration are not what Zenoti is typically brought in for.
- What can Gusto do that Zenoti cannot?
- Gusto covers Automated payroll, Tax filing, Benefits administration, Time tracking. Zenoti covers Appointment booking, Point of sale, Inventory management, Marketing automation. Both handle QuickBooks, Xero, SOC2, PCI DSS.
Answered from the vendors’ own pages
Gusto: What is Gusto's starting price?
Gusto starts at $49 per month plus $6 per person. The company also offers a Contractor-only plan for $35 per month plus $6 per contractor.
SourceGusto: Does Gusto include unlimited payroll runs?
Yes, all Gusto plans include unlimited payroll runs at no extra charge, including off-cycle payrolls.
SourceGusto: What core features are included in Gusto?
All plans include payroll processing, tax administration, digital onboarding, benefits enrollment, time tracking, performance management, and next-day direct deposit for most plans.
SourceGusto: Does Gusto support integrations?
Yes, Gusto integrates with accounting software, applicant tracking systems, benefits providers, time-tracking tools, and other business platforms to reduce data entry.
SourceRelated pages
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