Softwr

Insurance · head to head

Guidewire InsuranceNow vs ServiceNow

Guidewire InsuranceNow logo

Guidewire InsuranceNow

Insurance

Cloud platform for modern insurance operations

From
On request
Rated
-
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Guidewire InsuranceNow pricing is not published; sold by quote through a sales process; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Guidewire InsuranceNow covers Policy administration, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Guidewire InsuranceNow and ServiceNow actually diverge.

Attributes where Guidewire InsuranceNow and ServiceNow differ
AttributeGuidewire InsuranceNowServiceNow
PlatformsWebWeb, Ios, Android
CategoryInsuranceCustomer Support
Founded20032004

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Guidewire InsuranceNow

  • Policy administration
  • Claims management
  • Billing
  • Customer portal
  • Digital underwriting
  • Mobile capabilities
  • Real-time analytics
  • Document management

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • SAP

Both cover

  • Salesforce
  • Slack
  • SOC2
  • ISO27001
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Guidewire InsuranceNow

  • Policy administrationnot ServiceNow
  • Claims managementnot ServiceNow
  • Rapid implementation for regional and super-regional insurersnot ServiceNow
  • Cost reduction and operational efficiencynot ServiceNow

ServiceNow

  • Enterprise IT managementnot Guidewire InsuranceNow
  • Digital transformationnot Guidewire InsuranceNow
  • Workflow automationnot Guidewire InsuranceNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Guidewire InsuranceNow

  • Pricing is not published; sold by quote through a sales process
  • Cloud-only deployment; no on-premises option

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Guidewire InsuranceNow

On request

No published plan breakdown. See the Guidewire InsuranceNow review.

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Guidewire InsuranceNow if

  • You need policy administration.
  • You also want claims management.
Guidewire InsuranceNow review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Guidewire InsuranceNow or ServiceNow better?
Neither clearly leads. Guidewire InsuranceNow starts at On request and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Guidewire InsuranceNow or ServiceNow?
Guidewire InsuranceNow starts at On request and ServiceNow at On request.
Does Guidewire InsuranceNow or ServiceNow run on more platforms?
Guidewire InsuranceNow runs on Web. ServiceNow runs on Web, Ios, Android.
What is Guidewire InsuranceNow best used for?
Guidewire InsuranceNow is most often used for policy administration, claims management, rapid implementation for regional and super-regional insurers, cost reduction and operational efficiency. Of those, policy administration and claims management are not what ServiceNow is typically brought in for.
What can Guidewire InsuranceNow do that ServiceNow cannot?
Guidewire InsuranceNow covers Policy administration, Claims management, Billing, Customer portal. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Salesforce, Slack, SOC2, ISO27001.

Answered from the vendors’ own pages

Guidewire InsuranceNow: How much does Guidewire InsuranceNow cost?

Guidewire InsuranceNow does not publish pricing on their product page. The product uses a custom enterprise pricing model that requires direct contact with sales.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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