Insurance · head to head
Embroker vs ServiceNow
The short version
- Each has a real cost: Embroker no pricing published on website; requires completing an application and underwriting process; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
- They diverge on capability: Embroker covers Benefits management, ServiceNow covers ITSM.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Embroker and ServiceNow actually diverge.
| Attribute | Embroker | ServiceNow |
|---|---|---|
| Pricing model | subscription | quote |
| Category | Insurance | Customer Support |
| Founded | 2017 | 2004 |
Identical on both: starting price (On request), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Embroker
- Benefits management
- Policy administration
- Employee portal
- Analytics and reporting
- Claims management
- Mobile app
- Compliance tools
- Integration support
Only in ServiceNow
- ITSM
- IT Operations
- Customer workflows
- Employee workflows
- App development
- AI/ML capabilities
- Slack
- Microsoft Teams
Both cover
- Salesforce
- SOC2
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Embroker
- Employee benefits managementnot ServiceNow
ServiceNow
- Enterprise IT managementnot Embroker
- Digital transformationnot Embroker
- Workflow automationnot Embroker
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Embroker
- No pricing published on website; requires completing an application and underwriting process
- Pricing varies by state and is subject to application approval
ServiceNow
- Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
Pricing, plan by plan
Embroker
On request- Professional$undefined/month
- Benefits management
- Policy administration
- Employee portal
ServiceNow
On request- IT Service Management$undefined/month
- Incident management
- Problem management
- Change management
- IT Operations Management$undefined/month
- Discovery
- Service mapping
- Event management
- Customer Service Management$undefined/month
- Omnichannel engagement
- Self-service
- Case management
Which should you pick?
Choose Embroker if
- You need benefits management.
- You work on Web, Ios, Android.
- You also want policy administration.
Choose ServiceNow if
- You need itsm.
- You work on Web, Ios, Android.
- You also want it operations.
Questions people ask
- Is Embroker or ServiceNow better?
- Neither clearly leads. Embroker starts at On request and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Embroker or ServiceNow?
- Embroker starts at On request and ServiceNow at On request.
- Does Embroker or ServiceNow run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- What is Embroker best used for?
- Embroker is most often used for employee benefits management. Of those, employee benefits management is not what ServiceNow is typically brought in for.
- What can Embroker do that ServiceNow cannot?
- Embroker covers Benefits management, Policy administration, Employee portal, Analytics and reporting. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Salesforce, SOC2, Web support, Ios support.
Answered from the vendors’ own pages
Embroker: How much does Embroker insurance cost?
Embroker does not publish pricing. The vendor emphasizes 'custom quotes in minutes' and positions themselves as offering 'transparent solutions.' Customers must click 'Get a Quote' to access the application portal. Services and pricing vary by state and are subject to application and underwriting requirements.
SourceServiceNow: Does ServiceNow offer a free trial?
ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.
SourceEmbroker: How can you request a quote from Embroker?
Click the 'Get a Quote' button to access their application portal, or contact Embroker at 1.844.436.2765 (Mon-Fri) or use their contact form.
SourceServiceNow: How is ServiceNow priced?
ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.
SourceServiceNow: What implementation support does ServiceNow provide?
ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.
SourceRelated pages
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