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Marketing · head to head

Supermetrics vs Yellowfin

Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite
Yellowfin logo

Yellowfin

Business Intelligence

Action-based business intelligence

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Yellowfin the pricing page publishes no rate, no minimum and no per-user price; every model ends in a Get Pricing form
  • They diverge on capability: Supermetrics covers Multi-source data connectors, Yellowfin covers Automated Analysis.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Supermetrics and Yellowfin actually diverge.

Attributes where Supermetrics and Yellowfin differ
AttributeSupermetricsYellowfin
Starting price€49/month$50/month
PlatformsWeb, Google-sheets, Data-studio, Excel, ApiWeb, Mobile, Embedded
CategoryMarketingBusiness Intelligence
Founded20102003

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Only in Yellowfin

  • Automated Analysis
  • Data Stories
  • Collaboration
  • Signals
  • Embedded Analytics
  • SQL Server
  • Oracle
  • MySQL

Both cover

  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Yellowfin
  • Loading advertising data into BigQuery or Snowflake for reportingnot Yellowfin
  • Automating recurring client marketing reports at an agencynot Yellowfin

Yellowfin

  • Embedding white-labelled dashboards and analytics into a software productnot Supermetrics
  • Enterprise reporting with automated business monitoring and alertingnot Supermetrics
  • Data storytelling and guided natural language querying for business usersnot Supermetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Yellowfin

  • The pricing page publishes no rate, no minimum and no per-user price; every model ends in a Get Pricing form
  • One of the three embedded models is a revenue share, so Yellowfin takes a cut of the revenue your analytics module earns
  • Another model prices by server core, so scaling deployment hardware raises the licence cost independently of users
  • Getting a quote requires submitting a form with a marketing consent checkbox and a user-count band rather than seeing a rate card

Pricing, plan by plan

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Yellowfin

$50/month
  • Team$50/month
    • Dashboards
    • Stories
    • Collaboration
  • EnterpriseFree
    • Advanced Features
    • Embedding
    • Custom SLA

Which should you pick?

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Choose Yellowfin if

  • You need automated analysis.
  • You work on Web, Mobile, Embedded.
  • You also want data stories.
Yellowfin review

Questions people ask

Is Supermetrics or Yellowfin better?
Neither clearly leads. Supermetrics starts at €49/month and Yellowfin at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Supermetrics or Yellowfin?
Supermetrics starts at €49/month and Yellowfin at $50/month.
Does Supermetrics or Yellowfin run on more platforms?
Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Yellowfin runs on Web, Mobile, Embedded.
What is Supermetrics best used for?
Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Yellowfin is typically brought in for.
What can Supermetrics do that Yellowfin cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Yellowfin covers Automated Analysis, Data Stories, Collaboration, Signals. Both handle Google Analytics, Salesforce.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Yellowfin: What pricing models does Yellowfin offer?

Yellowfin offers three flexible models for embedded analytics: Aligned Utility Model (price per unit), Revenue Share Model (based on analytics revenue value), and Server Core (fixed price based on server deployment).

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Yellowfin: Is Yellowfin pricing predictable and scalable?

Yes, Yellowfin pricing is simple, predictable and scalable with no hidden costs or surprises.

Source
Yellowfin: Are there limits on user access or development environments?

No limitations exist on access to functionality across users. There are also no limits on dev and test licenses, ensuring DevOps is covered.

Source
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