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Business Intelligence · head to head

Cube vs Supermetrics

Cube logo

Cube

Business Intelligence

AI-native analytics platform with semantic layer and governed access

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Cube has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cube per-developer licensing can be expensive for large analytics teams; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Cube covers Analytics Chat, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cube and Supermetrics actually diverge.

Attributes where Cube and Supermetrics differ
AttributeCubeSupermetrics
Starting priceFree€49/month
Pricing modelPer-developer seats with volume pricingsubscription
Free tierYesNo
PlatformsCloud, Self-hostedWeb, Google-sheets, Data-studio, Excel, Api
CategoryBusiness IntelligenceMarketing
FoundedUnknown2010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cube

  • Analytics Chat
  • Workbooks
  • Dashboards
  • Embedded Analytics
  • AI Integrations
  • Core Data APIs
  • Caching and pre-aggregations

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Cube

  • Building governed semantic data models for analyticsnot Supermetrics
  • Embedding analytics into customer-facing productsnot Supermetrics
  • Enabling natural language data queries for teamsnot Supermetrics
  • Creating conversational dashboards with AI assistancenot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Cube
  • Loading advertising data into BigQuery or Snowflake for reportingnot Cube
  • Automating recurring client marketing reports at an agencynot Cube

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cube

  • Per-developer licensing can be expensive for large analytics teams
  • Additional cost for Explorer and Viewer roles beyond developers
  • Semantic layer approach requires upfront modeling investment
  • Smaller connector ecosystem than dedicated BI platforms
  • May be overengineered for simple reporting needs

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Cube

Free
  • FreeFree
    • For hobbyists and personal projects
    • Basic data source connection
    • Semantic modeling
  • Starter$40/developer/month
    • Extended agent limits
    • Premium LLMs
    • Unlimited workbooks
  • Premium$80/developer/month
    • All Starter features
    • Embedded dashboards
    • Embedded analytics chat
  • Enterprise$null/custom
    • 99.990% uptime SLA
    • Dedicated single-tenant installation
    • Bring Your Own Cloud

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Cube if

  • You need analytics chat.
  • You want to start without paying.
  • You work on Cloud, Self-hosted.
  • You also want workbooks.
Cube review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Cube or Supermetrics better?
Neither clearly leads. Cube starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cube or Supermetrics?
Cube has a free tier; the other does not. Paid plans start at Free for Cube and €49/month for Supermetrics.
Does Cube or Supermetrics run on more platforms?
Cube runs on Cloud, Self-hosted. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Cube for free?
Yes. Cube has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Cube best used for?
Cube is most often used for building governed semantic data models for analytics, embedding analytics into customer-facing products, enabling natural language data queries for teams, creating conversational dashboards with ai assistance. Of those, building governed semantic data models for analytics and embedding analytics into customer-facing products are not what Supermetrics is typically brought in for.
What can Cube do that Supermetrics cannot?
Cube covers Analytics Chat, Workbooks, Dashboards, Embedded Analytics. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Cube: What is the cost per developer on Cube?

Starter plan costs $40/developer/month. Premium adds embedded analytics at $80/developer/month. Explorer and Viewer roles cost $40 and $20/month respectively.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Cube: What uptime SLAs does Cube offer?

Premium plan offers 99.950% uptime SLA. Enterprise plan provides 99.990% uptime SLA with dedicated support.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Cube: Can I use Cube for free?

Yes, the Free plan includes basic data source connection, semantic modeling, workbooks, and dashboards for hobbyists and personal projects.

Source
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