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Business Intelligence · head to head

Grow vs Zenlytic

Grow logo

Grow

Business Intelligence

No-code BI for growing companies

From
$500/month
Rated
-
Full reviewWebsite
Zenlytic logo

Zenlytic

Business Intelligence

Conversational analytics on a governed semantic layer that shows you the SQL it ran

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Grow the pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it; Zenlytic answer quality is bounded by the semantic model, so a team without a maintained dbt project and metric definitions must complete a modelling project before the AI is useful at all.
  • They diverge on capability: Grow covers No-code Setup, Zenlytic covers Zoe conversational agent.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Grow and Zenlytic actually diverge.

Attributes where Grow and Zenlytic differ
AttributeGrowZenlytic
Starting price$500/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, TvWeb
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Grow

  • No-code Setup
  • Unlimited Dashboards
  • Data Blending
  • Alerts
  • Embedding
  • Salesforce
  • HubSpot
  • QuickBooks

Only in Zenlytic

  • Zoe conversational agent
  • YAML semantic layer
  • LookML import
  • Row and column permissions
  • Dashboards
  • dbt integration
  • Embedded analytics
  • Query transparency

What people use each for

The jobs each tool is most often brought in to do.

Grow

  • No-code dashboards and business intelligence for teams without analystsnot Zenlytic
  • Blending data from more than 100 sources including BigQuery, PostgreSQL, Salesforce and HubSpotnot Zenlytic
  • ETL, warehousing and visualisation in a single platformnot Zenlytic

Zenlytic

  • A data team of three fielding sixty ad hoc requests a week from operators who could answer them in chat insteadnot Grow
  • An ecommerce company where merchandisers need cohort and margin questions answered without waiting for an analystnot Grow
  • A Looker customer looking for an exit that can import existing LookML rather than remodel from scratchnot Grow
  • A finance team that needs every AI-generated number to show its SQL before it goes in a board packnot Grow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Grow

  • The pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it
  • The only calls to action are Get Started Now and Watch Demo; there is no self-serve rate card
  • The vendor advertises unlimited users with no per-seat charges, which means the price driver is not disclosed at all

Zenlytic

  • Answer quality is bounded by the semantic model, so a team without a maintained dbt project and metric definitions must complete a modelling project before the AI is useful at all.
  • It is a small venture-funded company in a category that Snowflake, Databricks and Microsoft are all building into natively, which is a real procurement risk on a multi-year contract.
  • Pricing is not published and is negotiated per deal, so small buyers have no benchmark and no leverage.
  • The visualisation and dashboard layer is thinner than established BI tools, so teams wanting pixel control over reporting will find it limiting.
  • It assumes a cloud data warehouse; organisations with data spread across operational databases and spreadsheets have to consolidate first, which is the expensive part of the project.

Pricing, plan by plan

Grow

$500/month
  • Starter$500/month
    • Unlimited Users
    • 75+ Integrations
    • Support
  • Pro$1000/month
    • Advanced Features
    • Custom Integrations
    • Training

Zenlytic

On request
  • Zenlytic$undefined/year
    • Annual contract quoted by seats and deployment
    • Semantic layer, dashboards and Zoe included
    • Embedded analytics licensed separately

Which should you pick?

Choose Grow if

  • You need no-code setup.
  • You work on Web, Mobile, Tv.
  • You also want unlimited dashboards.
Grow review

Choose Zenlytic if

  • You need zoe conversational agent.
  • You also want yaml semantic layer.
Zenlytic review

Questions people ask

Is Grow or Zenlytic better?
Neither clearly leads. Grow starts at $500/month and Zenlytic at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Grow or Zenlytic?
Grow starts at $500/month and Zenlytic at On request.
Does Grow or Zenlytic run on more platforms?
Grow runs on Web, Mobile, Tv. Zenlytic runs on Web.
What is Grow best used for?
Grow is most often used for no-code dashboards and business intelligence for teams without analysts, blending data from more than 100 sources including bigquery, postgresql, salesforce and hubspot, etl, warehousing and visualisation in a single platform. Of those, no-code dashboards and business intelligence for teams without analysts and blending data from more than 100 sources including bigquery, postgresql, salesforce and hubspot are not what Zenlytic is typically brought in for.
What can Grow do that Zenlytic cannot?
Grow covers No-code Setup, Unlimited Dashboards, Data Blending, Alerts. Zenlytic covers Zoe conversational agent, YAML semantic layer, LookML import, Row and column permissions.

Answered from the vendors’ own pages

Grow: How much does Grow cost?

Grow does not publish pricing on their website. They offer a request-a-free-trial model that requires contacting their sales team. Pricing is determined by contacting sales through their contact form or trial request process.

Source
Zenlytic: Does Zenlytic publish pricing?

No. Contracts are quoted annually based on seats and deployment scope.

Zenlytic: Can it read my Looker model?

Yes, it imports LookML, which is the main reason Looker customers evaluate it.

Zenlytic: Does it write arbitrary SQL against my warehouse?

No. Queries are constrained to the semantic layer, and the generated SQL is shown with every answer.

Zenlytic: Do I need dbt?

Not strictly, but the product is designed around a modelled warehouse and works poorly without one.

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