Softwr

Customer Support · head to head

Gladly vs Woodpecker

Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Free plan
No
Full reviewWebsite
Woodpecker logo

Woodpecker

CRM

Cold email and LinkedIn outreach automation platform with pay-per-use pricing

From
$7/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers; Woodpecker linkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • They diverge on capability: Gladly covers Lifelong conversation, Woodpecker covers Cold email sequencing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Gladly and Woodpecker actually diverge.

Attributes where Gladly and Woodpecker differ
AttributeGladlyWoodpecker
Starting price$180/month$7/month
Pricing modelsubscriptionusage-based
PlatformsWeb, Ios, Androidweb, api
CategoryCustomer SupportCRM
Founded20142015

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • IVR
  • Shopify
  • Salesforce

Only in Woodpecker

  • Cold email sequencing
  • Email verification
  • Deliverability warm-up
  • Lead Finder
  • Agency panel
  • API and integrations

What people use each for

The jobs each tool is most often brought in to do.

Gladly

  • Customer service built around a single customer record rather than ticketsnot Woodpecker
  • Handling support conversations across voice, messaging and emailnot Woodpecker

Woodpecker

  • Running personalized one-to-one cold email campaignsnot Gladly
  • Agencies managing outreach across multiple client accountsnot Gladly
  • Verifying catch-all email addresses before sendingnot Gladly
  • Adding LinkedIn outreach on top of an existing email campaignnot Gladly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Woodpecker

  • LinkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • Pay-per-contacted-prospect pricing can be harder to predict than flat per-seat plans at high volume.
  • Exceeding the contacted-prospect limit halts new sends until the plan is topped up.
  • Lacks the built-in calling/SMS channels that some multichannel competitors offer.

Pricing, plan by plan

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Woodpecker

$7/month
  • Pay-per-use$7/month
    • $7 per 100 contacted prospects
    • Unlimited team members and email accounts
    • 4 warm-ups monthly

Which should you pick?

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Choose Woodpecker if

  • You need cold email sequencing.
  • You work on web, api.
  • You also want email verification.
Woodpecker review

Questions people ask

Is Gladly or Woodpecker better?
Neither clearly leads. Gladly starts at $180/month and Woodpecker at $7/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gladly or Woodpecker?
Gladly starts at $180/month and Woodpecker at $7/month.
Does Gladly or Woodpecker run on more platforms?
Gladly runs on Web, Ios, Android. Woodpecker runs on web, api.
What is Gladly best used for?
Gladly is most often used for customer service built around a single customer record rather than tickets, handling support conversations across voice, messaging and email. Of those, customer service built around a single customer record rather than tickets and handling support conversations across voice, messaging and email are not what Woodpecker is typically brought in for.
What can Gladly do that Woodpecker cannot?
Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Woodpecker covers Cold email sequencing, Email verification, Deliverability warm-up, Lead Finder.

Answered from the vendors’ own pages

Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
Woodpecker: What does Woodpecker cost?

Woodpecker charges $7 per 100 contacted prospects per month (discounted heavily on annual billing), with add-ons like LinkedIn outreach at $29/month per account and extra warm-ups at $5/month each.

Source
Woodpecker: Is there a free plan, and what are its limits?

Woodpecker offers a 14-day free trial with full features, capped at 14 days or 100 emails sent, whichever comes first; the trial can be extended by contacting support.

Source
Woodpecker: How is usage metered?

Usage is metered by the number of prospects contacted per month; exceeding the plan's contacted-prospect limit halts new email sends, and exceeding the stored prospect limit prevents adding new leads.

Source
Woodpecker: What does Woodpecker integrate with?

Woodpecker integrates with Pipedrive, HubSpot, Zoho, Calendly, Zapier, Google Sheets, and offers an API, CLI, webhooks and an MCP server for custom workflows.

Source
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