Softwr

E-Commerce · head to head

FullStory vs PlanetScale

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
PlanetScale logo

PlanetScale

Databases

The MySQL-compatible serverless database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; PlanetScale pricing varies significantly across 17+ AWS and GCP regions
  • They diverge on capability: FullStory covers Session replay, PlanetScale covers Database Branching.

Where they differ

Only the attributes on which FullStory and PlanetScale actually diverge.

Attributes where FullStory and PlanetScale differ
AttributeFullStoryPlanetScale
Pricing modelquoteusage-based
PlatformsWeb, MobileCloud-hosted (AWS, GCP, Azure)
CategoryE-CommerceDatabases
Founded20142018

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in PlanetScale

  • Database Branching
  • Non-blocking Schema Changes
  • Insights
  • Horizontal Scaling
  • Connection Pooling
  • Query Caching
  • Automatic Backups
  • Global Replication

Both cover

  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot PlanetScale
  • Bug reproductionnot PlanetScale
  • Conversion optimizationnot PlanetScale
  • Customer supportnot PlanetScale
  • Product developmentnot PlanetScale

PlanetScale

  • MySQL-compatible applications requiring horizontal scalingnot FullStory
  • PostgreSQL deployments with custom cluster configurationsnot FullStory
  • Multi-region database deployments on AWS or GCPnot FullStory
  • Applications requiring transparent sharding via Vitessnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

PlanetScale

  • Pricing varies significantly across 17+ AWS and GCP regions
  • Additional costs for EBS storage beyond base tier, backup storage, and egress
  • Dedicated PgBouncer and replicas incur separate charges
  • Metal tier pricing increases sharply with larger configurations

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

PlanetScale

Free
  • Postgres EBS Single-Node (ARM64 PS-5)$5/month
    • 512 MiB RAM
    • Single-node configuration
    • EBS storage included
  • Postgres EBS HA (ARM64 PS-5)$15/month
    • 512 MiB RAM
    • 3-node high-availability setup
    • 1 primary + 2 replicas
  • Postgres Metal (M-10)$50/month
    • 1/8 vCPU, 1 GiB RAM
    • 3-node HA configuration
    • 10 GiB NVMe storage included
  • Vitess Non-Metal 3-Node$39/month
    • Sharding-capable database
    • x86-64 architecture
    • 3-node configuration

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose PlanetScale if

  • You need database branching.
  • You want to start without paying.
  • You work on Cloud-hosted (AWS, GCP, Azure).
  • You also want non-blocking schema changes.
PlanetScale review

Questions people ask

Is FullStory or PlanetScale better?
Neither clearly leads. FullStory starts at Free and PlanetScale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or PlanetScale?
FullStory starts at Free and PlanetScale at Free.
Does FullStory or PlanetScale run on more platforms?
FullStory runs on Web, Mobile. PlanetScale runs on Cloud-hosted (AWS, GCP, Azure).
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what PlanetScale is typically brought in for.
What can FullStory do that PlanetScale cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. PlanetScale covers Database Branching, Non-blocking Schema Changes, Insights, Horizontal Scaling. Both handle SOC2, GDPR.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
PlanetScale: How much does a PlanetScale Postgres database cost per month?

PlanetScale Postgres pricing starts at $5/month for single-node ARM64 configurations with 512 MiB RAM and $15/month for the same specs in high-availability mode with 1 primary and 2 replicas. Metal tier starts at $50/month for M-10 configuration (1/8 vCPU, 1 GiB RAM). Exact pricing depends on cluster size, node architecture (ARM64 vs x86-64), storage configuration, and selected AWS/GCP region.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
PlanetScale: Is there a free tier for PlanetScale?

PlanetScale offers a free tier for development and testing workloads. After free tier limits are reached, usage-based pricing applies starting at $5/month for the smallest Postgres single-node configuration, with costs scaling based on cluster size, compute, storage, and additional features like dedicated PgBouncer or replicas.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
PlanetScale: What is the difference between PlanetScale ARM64 and x86-64 pricing?

ARM64 instances cost significantly less than x86-64 equivalents. For example, a Postgres EBS HA cluster with 512 MiB RAM costs $15/month on ARM64 but $39/month on x86-64. This pricing difference extends across all cluster sizes, with larger x86-64 configurations reaching up to $5,599/month compared to ARM64 alternatives.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
PlanetScale: What is included in a PlanetScale cluster price versus additional costs?

The advertised cluster price covers the base compute and configured storage. Additional charges apply for EBS storage beyond the base allocation, backup storage, data egress, optional dedicated PgBouncer connections, and replicas beyond the base high-availability configuration. Regional pricing varies across 17+ AWS and GCP zones.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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