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Databases · head to head

Amazon Aurora vs FullStory

Amazon Aurora logo

Amazon Aurora

Databases

MySQL and PostgreSQL-compatible relational database built for the cloud

From
Free
Rated
-
FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-

The short version

  • Each has a real cost: Amazon Aurora aurora requires AWS ecosystem knowledge and integration with other AWS services; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: Amazon Aurora covers MySQL/PostgreSQL Compatible, FullStory covers Session replay.

Where they differ

Only the attributes on which Amazon Aurora and FullStory actually diverge.

Attributes where Amazon Aurora and FullStory differ
AttributeAmazon AuroraFullStory
Pricing modelusage-basedquote
PlatformsAWS CloudWeb, Mobile
CategoryDatabasesE-Commerce
Founded20062014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Aurora

  • MySQL/PostgreSQL Compatible
  • 5x MySQL Performance
  • Auto-scaling Storage
  • Global Database
  • Serverless v2
  • Multi-master
  • Fault Tolerant
  • AWS Lambda

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

What people use each for

The jobs each tool is most often brought in to do.

Amazon Aurora

  • Transaction processingnot FullStory
  • Data storagenot FullStory
  • Application backendnot FullStory
  • Reportingnot FullStory
  • Data analyticsnot FullStory

FullStory

  • User experience analysisnot Amazon Aurora
  • Bug reproductionnot Amazon Aurora
  • Conversion optimizationnot Amazon Aurora
  • Customer supportnot Amazon Aurora
  • Product developmentnot Amazon Aurora

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Aurora

  • Aurora requires AWS ecosystem knowledge and integration with other AWS services
  • Pricing can become expensive with high-traffic applications using many read replicas
  • Limited support for non-relational data types compared to NoSQL alternatives

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Amazon Aurora

Free
  • Serverless v2$0.12/hour
    • Auto-scaling
    • Pay per ACU
    • Instant scaling
  • Provisioned$29/month
    • Dedicated instances
    • Predictable performance
    • Reserved capacity

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Amazon Aurora if

  • You need mysql/postgresql compatible.
  • You want to start without paying.
  • You work on AWS Cloud.
  • You also want 5x mysql performance.

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.

Questions people ask

Is Amazon Aurora or FullStory better?
Neither clearly leads. Amazon Aurora starts at Free and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Aurora or FullStory?
Amazon Aurora starts at Free and FullStory at Free.
Does Amazon Aurora or FullStory run on more platforms?
Amazon Aurora runs on AWS Cloud. FullStory runs on Web, Mobile.
Can I use Amazon Aurora for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amazon Aurora best used for?
Amazon Aurora is most often used for transaction processing, data storage, application backend, reporting. Of those, transaction processing and data storage are not what FullStory is typically brought in for.
What can Amazon Aurora do that FullStory cannot?
Amazon Aurora covers MySQL/PostgreSQL Compatible, 5x MySQL Performance, Auto-scaling Storage, Global Database. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

Amazon Aurora: Is Amazon Aurora compatible with MySQL and PostgreSQL?

Yes, Amazon Aurora offers MySQL and PostgreSQL compatibility with full compatibility to their open-source counterparts, allowing you to migrate existing databases with standard tools.

Source
FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Amazon Aurora: What uptime SLA does Amazon Aurora provide?

Aurora is designed for up to 99.99% single-region uptime and 99.999% multi-region uptime with automatic failover.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Amazon Aurora: How much does Amazon Aurora cost?

Aurora uses serverless, usage-based pricing where you pay only for consumed capacity. Typical pricing ranges from $50-70 per month for minimal setups to $400-600 per month for small production clusters.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Amazon Aurora: Can Amazon Aurora scale automatically?

Yes, Aurora automatically scales to match workload demands without performance degradation, supporting both read and write scaling.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
Amazon Aurora: How many read replicas does Aurora support?

Aurora supports up to 15 low-latency read replicas for distributing read traffic across your application.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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