Softwr

E-Commerce · head to head

FullStory vs TiDB

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
TiDB logo

TiDB

Databases

Apache 2.0 distributed SQL database with MySQL wire compatibility and a separate columnar replica for analytical queries.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; TiDB a production cluster needs several placement driver, storage and SQL nodes before it is fault tolerant, so the minimum viable footprint is far larger than a MySQL server and TiDB is never the economical choice for a small database.
  • They diverge on capability: FullStory covers Session replay, TiDB covers MySQL wire compatibility.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and TiDB actually diverge.

Attributes where FullStory and TiDB differ
AttributeFullStoryTiDB
Pricing modelquotefreemium
PlatformsWeb, MobileCloud, AWS, Azure, Google Cloud Platform, Self-managed
CategoryE-CommerceDatabases
Founded20142015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in TiDB

  • MySQL wire compatibility
  • Horizontal write scaling
  • Distributed ACID transactions
  • TiFlash columnar replica
  • Automatic rebalancing
  • Raft replication
  • Apache 2.0 licence
  • Online schema change

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot TiDB
  • Bug reproductionnot TiDB
  • Conversion optimizationnot TiDB
  • Customer supportnot TiDB
  • Product developmentnot TiDB

TiDB

  • A MySQL workload that has hit the write ceiling of a single primary and would otherwise need an application-level sharding layernot FullStory
  • Reporting that must run against current transactional data, where the columnar replica removes the delay and the cost of an ETL pipelinenot FullStory
  • Multi-region deployments needing a single logical database with automatic failover rather than manual primary promotionnot FullStory
  • Migrating off a sharded MySQL estate where the sharding logic in the application has become the main source of bugs and operational toilnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

TiDB

  • A production cluster needs several placement driver, storage and SQL nodes before it is fault tolerant, so the minimum viable footprint is far larger than a MySQL server and TiDB is never the economical choice for a small database.
  • Every transaction takes a timestamp from the placement driver and crosses the network to storage nodes, so simple point queries are slower than on single-node MySQL and latency-sensitive paths need to be measured, not assumed.
  • MySQL compatibility is at the wire and dialect level but not complete; stored procedures, triggers and events are not supported, so an application that pushed logic into the database cannot simply be repointed.
  • The columnar replica is an extra full copy of the data on its own nodes, so hybrid analytics roughly doubles storage and adds hardware that must be sized and paid for separately.
  • Operating it well requires cluster-specific expertise in TiUP or the Kubernetes operator, region hot spots, and rebalancing behaviour, so the licence is free but the running cost includes an engineer who understands distributed storage.

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

TiDB

Free
  • ServerlessFree
    • 5GB storage
    • 50M request units
    • Free forever tier
  • Dedicated$250/month
    • Dedicated resources
    • SLA guarantees
    • Enterprise support

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose TiDB if

  • You need mysql wire compatibility.
  • You want to start without paying.
  • You work on Cloud, AWS, Azure, Google Cloud Platform, Self-managed.
  • You also want horizontal write scaling.
TiDB review

Questions people ask

Is FullStory or TiDB better?
Neither clearly leads. FullStory starts at Free and TiDB at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or TiDB?
FullStory starts at Free and TiDB at Free.
Does FullStory or TiDB run on more platforms?
FullStory runs on Web, Mobile. TiDB runs on Cloud, AWS, Azure, Google Cloud Platform, Self-managed.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what TiDB is typically brought in for.
What can FullStory do that TiDB cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. TiDB covers MySQL wire compatibility, Horizontal write scaling, Distributed ACID transactions, TiFlash columnar replica.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
TiDB: Is TiDB a drop-in replacement for MySQL?

At the protocol and dialect level it is close, and most applications connect unchanged. Stored procedures, triggers and events are not supported, and latency characteristics differ, so it needs testing rather than assumption.

FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
TiDB: What licence is it under?

Apache 2.0, for both TiDB and the underlying TiKV storage engine. TiKV is a graduated CNCF project, which is a meaningful governance signal in a market where several competitors moved to source-available licences.

FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
TiDB: Do I need TiFlash?

Only for analytical queries. It is an optional columnar replica; without it TiDB is a distributed transactional database. With it you get analytics on live data at the cost of an additional full copy.

FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
TiDB: Is the managed cloud the same software?

TiDB Cloud runs the same engine, with the control plane, scaling and operational tooling provided as a service. The entry tier is metered differently from a dedicated cluster, so the cost model rather than the engine is what changes.

FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
TiDB: When is TiDB the wrong choice?

When the database is small enough for one server, when latency on single-row lookups is the primary constraint, or when the application depends on MySQL stored procedures and triggers.

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