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Databases · head to head

Cockroach Labs vs FullStory

Cockroach Labs logo

Cockroach Labs

Databases

The cloud-native distributed SQL database

From
Free
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cockroach Labs basic and Standard tiers limited to AWS and GCP (select regions only); FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: Cockroach Labs covers Distributed SQL, FullStory covers Session replay.

Where they differ

Only the attributes on which Cockroach Labs and FullStory actually diverge.

Attributes where Cockroach Labs and FullStory differ
AttributeCockroach LabsFullStory
Pricing modelfreemiumquote
PlatformsAWS, GCP, AzureWeb, Mobile
CategoryDatabasesE-Commerce
Founded20152014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cockroach Labs

  • Distributed SQL
  • Automatic Sharding
  • Multi-region Replication
  • Geo-partitioning
  • ACID Transactions
  • Horizontal Scaling
  • Survivability
  • PostgreSQL Compatibility

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Both cover

  • SOC2
  • HIPAA

What people use each for

The jobs each tool is most often brought in to do.

Cockroach Labs

  • Distributed SQL database for scalable applicationsnot FullStory
  • Multi-region deployment and failovernot FullStory

FullStory

  • User experience analysisnot Cockroach Labs
  • Bug reproductionnot Cockroach Labs
  • Conversion optimizationnot Cockroach Labs
  • Customer supportnot Cockroach Labs
  • Product developmentnot Cockroach Labs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cockroach Labs

  • Basic and Standard tiers limited to AWS and GCP (select regions only)
  • Azure support restricted to Advanced tier only
  • Basic tier limited to 50 million RUs and 10 GiB storage per month
  • Advanced tier starts at $0.60/hour for 4 vCPUs minimum
  • 3 TiB maximum storage on Basic and Standard tiers, 10 TiB per node on Advanced

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Cockroach Labs

Free

No published plan breakdown. See the Cockroach Labs review.

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Cockroach Labs if

  • You need distributed sql.
  • You want to start without paying.
  • You work on AWS, GCP, Azure.
  • You also want automatic sharding.
Cockroach Labs review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Cockroach Labs or FullStory better?
Neither clearly leads. Cockroach Labs starts at Free and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cockroach Labs or FullStory?
Cockroach Labs starts at Free and FullStory at Free.
Does Cockroach Labs or FullStory run on more platforms?
Cockroach Labs runs on AWS, GCP, Azure. FullStory runs on Web, Mobile.
Can I use Cockroach Labs for free?
Both have a free tier, so you can try either at no cost before committing.
What is Cockroach Labs best used for?
Cockroach Labs is most often used for distributed sql database for scalable applications, multi-region deployment and failover. Of those, distributed sql database for scalable applications and multi-region deployment and failover are not what FullStory is typically brought in for.
What can Cockroach Labs do that FullStory cannot?
Cockroach Labs covers Distributed SQL, Automatic Sharding, Multi-region Replication, Geo-partitioning. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Both handle SOC2, HIPAA.

Answered from the vendors’ own pages

Cockroach Labs: What does the free Basic tier include?

The Basic tier is free and includes 50 million RUs and 10 GiB storage per month, with a maximum compute of 30K RU/sec. No credit card is required to start.

Source
FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Cockroach Labs: How much do the paid tiers cost?

Standard tier starts at $0.18 per hour for 2 vCPUs, and Advanced tier starts at $0.60 per hour for 4 vCPUs. Both tiers support additional resources with higher costs for increased compute and storage.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Cockroach Labs: What are the storage limits for each tier?

Basic plan supports up to 3 TiB storage, Standard tier up to 3 TiB, and Advanced tier up to 10 TiB per node with unlimited total storage.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Cockroach Labs: Can I get trial credits before paying?

Yes, new users can try CockroachDB free with $400 in credits. The Basic and Standard plans do not require a credit card to start.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
Cockroach Labs: Do legacy contracts have different pricing?

Customers with annual or multi-year contracts entered before December 1, 2024 can view legacy pricing terms on a separate page, which apply until their contract renewal date.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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