Softwr

E-commerce · head to head

FullStory vs Lucky Orange

FullStory logo

FullStory

E-commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Lucky Orange logo

Lucky Orange

Marketing & Analytics

All-in-one conversion optimization

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Lucky Orange session-based pricing scales poorly during traffic spikes or successful campaigns
  • They diverge on capability: FullStory covers Session replay, Lucky Orange covers Session Recordings.

Where they differ

Only the attributes on which FullStory and Lucky Orange actually diverge.

Attributes where FullStory and Lucky Orange differ
AttributeFullStoryLucky Orange
Pricing modelquoteUnknown
PlatformsWeb, MobileWeb
CategoryE-commerceMarketing & Analytics
Founded20142012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events
  • Slack

Only in Lucky Orange

  • Session Recordings
  • Live Chat
  • Surveys
  • Form Analytics
  • Shopify
  • WordPress
  • BigCommerce
  • Wix

Both cover

  • Heatmaps

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysis
  • Bug reproduction
  • Conversion optimization
  • Customer supportnot Lucky Orange
  • Product developmentnot Lucky Orange

Lucky Orange

  • User experience analysis
  • Bug reproduction
  • Conversion optimization
  • Customer journey mappingnot FullStory
  • Usability testingnot FullStory

Both are used for user experience analysis, bug reproduction, conversion optimization, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Lucky Orange

  • Session-based pricing scales poorly during traffic spikes or successful campaigns
  • Lacks A/B testing capabilities that competitors like Crazy Egg offer
  • Less privacy-focused than Hotjar for session recording data

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Lucky Orange

Free
  • FreeFree
    • 100 monthly sessions
    • 30 days data retention
    • Basic features
  • Build$32/month
    • 5,000 monthly sessions
    • Live chat
    • Heatmaps
  • Grow$72/month
    • 15,000 monthly sessions
    • All Build features
  • Expand$184/month
    • 50,000 monthly sessions
    • All features

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want conversion funnels.
FullStory review

Choose Lucky Orange if

  • You need session recordings.
  • You want to start without paying.
  • You also want live chat.
Lucky Orange review

Questions people ask

Is FullStory or Lucky Orange better?
Neither clearly leads. FullStory starts at Free and Lucky Orange at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Lucky Orange?
FullStory starts at Free and Lucky Orange at Free.
Does FullStory or Lucky Orange run on more platforms?
FullStory runs on Web, Mobile. Lucky Orange runs on Web.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, customer support and product development are not what Lucky Orange is typically brought in for.
What can FullStory do that Lucky Orange cannot?
FullStory covers Session replay, Conversion funnels, User journey mapping, Error tracking. Lucky Orange covers Session Recordings, Live Chat, Surveys, Form Analytics. Both handle Heatmaps.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Lucky Orange: What is Lucky Orange's pricing based on?

Lucky Orange uses session-based pricing tiers. The Free plan tracks 100 monthly sessions; Build plan ($32/mo) tracks 5,000 sessions; Grow ($72/mo) tracks 15,000 sessions, up to Scale ($839/mo) for 300,000 sessions.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Lucky Orange: Does Lucky Orange include live chat?

Yes, unlike pure heatmap tools, Lucky Orange includes live chat with canned responses, operator transfers, co-browsing, and typing preview in all paid plans.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Lucky Orange: Can I get a 7-day free trial?

Yes, Lucky Orange offers a 7-day free trial with all features on every plan and no credit card required to start.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
Lucky Orange: Does Lucky Orange track session recordings?

Yes, Lucky Orange provides dynamic heatmaps and visitor session recordings showing customer behavior, including drop-offs in conversion funnels.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
Lucky Orange: How is Lucky Orange different from Hotjar?

Lucky Orange combines heatmaps with integrated live chat for real-time support, while Hotjar focuses more on feedback collection and UX research with better privacy defaults.

Source
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